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- Tasks: Lead bold initiatives to enhance Reebok's brand relevance in sport and lifestyle.
- Company: Join Reebok, a leading brand in fitness and lifestyle, known for its cultural impact.
- Benefits: Enjoy competitive salary, bonuses, and opportunities for career growth.
- Why this job: Shape Reebok's digital identity and connect with Gen Z through innovative marketing strategies.
- Qualifications: 8-10 years in brand or cultural marketing, with a focus on youth-driven brands.
- Other info: This role requires a hands-on leader passionate about sport, style, and community.
The predicted salary is between 43200 - 72000 £ per year.
The Head of Brand Connections at Reebok will play a pivotal role in leading bold, culturally attuned initiatives that deepen Reebok’s relevance across both sport and lifestyle. This is a strategic and hands-on leadership role focused on strengthening Reebok’s brand perception, digital identity, and cultural footprint across Europe. The successful candidate will shape how Reebok shows up—digitally, socially, physically, and experientially.
Key Objectives
- Grow brand awareness and love for the brand
- Strengthen Reebok’s cultural voice and cross-channel storytelling
- Activate lifestyle and sport touchpoints through meaningful connections
- Deliver high-impact brand experiences that inspire and convert
Scope of Work & Core Responsibilities
- Brand & Digital Audit
- Review, refine, develop the digital presence of the brand
- Identify emerging platforms, creators, collectives, and youth subcultures to partner with
- Lead influencer strategy and micro-community building across sport, street, and lifestyle
- Drive Gen Z-first thinking across all brand marketing and connection points
- Strategic Brand Planning
- Define brand moments, launches, and cultural milestones that Reebok should own
- Map Reebok’s presence across sport and lifestyle to balance performance and relevance
- Build seasonal frameworks that combine data, culture, and creativity
- Cultural Collaborations & Partnerships
- Lead cross-functional campaign creation for brand collabs, events, and regional takeovers
- Initiate strategic partnerships across music, art, fitness, and fashion
- Champion local storytelling through city activations and talent-led moments
- Content & Experience Leadership
- Oversee creation of 360° campaigns—from social-first assets to retail takeovers
- Collaborate with creative and agency teams to produce engaging, mobile-first content
- Plan and lead Reebok pop-ups, live events, seeding programs, and activations
- Budget & Team Management
- Own the EU brand connections budget, driving ROI through prioritised impact
- Lead and mentor a team of brand and community marketers
- Drive synergy across global, regional, and local marketing functions
Ideal Candidate:
- 8–10 years of brand, content, or cultural marketing experience
- Background in fashion, streetwear, activewear, fitness, or creator-driven youth brands
- Proven track record of delivering Gen Z-centric marketing strategies and experiences
- Strong social and content DNA, with deep knowledge of emerging platforms and communities
- Experienced in leading campaigns, building cultural partnerships, and running activations
- Hands-on and collaborative, with the ability to lead teams and influence across functions
- Entrepreneurial, creative, and fluent in the cultural currency of sport and style
Excellent salary, bonus and career prospects.
REEBOK- Head of Brand Connections (London) employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land REEBOK- Head of Brand Connections (London)
✨Tip Number 1
Familiarise yourself with Reebok's current brand initiatives and campaigns. Understanding their recent projects will help you speak knowledgeably about how you can contribute to their goals during interviews.
✨Tip Number 2
Network with professionals in the fashion and activewear industries, especially those who have experience with Gen Z marketing. Building connections can provide insights into the role and potentially lead to referrals.
✨Tip Number 3
Stay updated on emerging social media platforms and trends that resonate with Gen Z. Being able to discuss these trends and how they can be leveraged for Reebok's brand strategy will set you apart.
✨Tip Number 4
Prepare to showcase your previous work in cultural marketing and brand collaborations. Having concrete examples of successful campaigns you've led will demonstrate your capability to drive Reebok's brand connections.
We think you need these skills to ace REEBOK- Head of Brand Connections (London)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and objectives of the Head of Brand Connections role at Reebok. Tailor your application to highlight relevant experiences that align with their focus on brand perception and cultural relevance.
Craft a Compelling CV: Your CV should reflect your 8-10 years of experience in brand, content, or cultural marketing. Emphasise your background in fashion, streetwear, or activewear, and include specific examples of successful Gen Z-centric marketing strategies you've implemented.
Write a Strong Cover Letter: In your cover letter, express your passion for the Reebok brand and how your skills can contribute to their goals. Discuss your understanding of emerging platforms and communities, and provide examples of how you've led campaigns or built partnerships in the past.
Showcase Your Cultural Knowledge: Demonstrate your fluency in the cultural currency of sport and style. Include any relevant projects or collaborations that showcase your ability to connect with diverse audiences, particularly Gen Z, and how you can drive meaningful brand experiences.
How to prepare for a job interview at JR United Kingdom
✨Know Your Brand Inside Out
Before the interview, make sure you thoroughly research Reebok's history, values, and recent campaigns. Understanding their brand identity will help you articulate how your vision aligns with theirs.
✨Showcase Your Cultural Awareness
Given the role's focus on cultural connections, be prepared to discuss current trends in sport and lifestyle. Highlight any relevant experiences where you've successfully engaged with Gen Z or other youth subcultures.
✨Prepare for Strategic Discussions
Expect to dive deep into strategic brand planning. Be ready to share examples of how you've previously defined brand moments or launched successful campaigns that resonate with target audiences.
✨Demonstrate Leadership Skills
As a leadership role, it's crucial to showcase your ability to mentor and lead teams. Prepare anecdotes that illustrate your collaborative approach and how you've driven results through effective team management.
