Product & Brand Marketing Manager

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Product & Brand Marketing Manager, Bedford

Client: [Client details missing]

Location: Bedford, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 3

Posted: 04.06.2025

Expiry Date: 19.07.2025

Job Description:

Purpose

Red4Bed is a dynamic and innovative start-up healthcare/lifestyle company dedicated to revolutionizing the sleep market. We are currently in the process of moving from pre‑commercial into launch and seeking an experienced product & brand marketing manager to lead us through this process. Phases 2–5 of the GTM plan require a full‑stack marketer who can translate our Sage × Creator brand blueprint into creative, performance‑driven campaigns and retail‑ready collateral.

Core Functions & Key Responsibilities

1. Go-to-Market Execution & DTC Growth
   • Lead launch strategy and performance across Shopify, landing pages, and UX optimization.
   • Manage paid media campaigns across Meta, TikTok, and Google to meet CAC and ROAS goals.
   • Integrate tools for 3PL and customer service to ensure smooth fulfillment and support.
2. Brand & Content Development
   • Oversee creative production including packaging, photography, video, and UGC.
   • Ensure brand consistency across all channels (tone, visuals, guidelines).
3. Lifecycle & Retention Marketing
   • Build automated email and SMS flows (welcome, post-purchase, win-back).
   • Run A/B tests to optimize subject lines, offers, and onsite conversions.
4. Influencer & Community Engagement
   • Manage influencer outreach, seeding campaigns, and usage rights.
   • Moderate and grow online community (e.g., Facebook/Slack).
   • Identify and execute brand-aligned co-marketing partnerships.
5. Insights & Analytics
   • Conduct pre/post-launch surveys and translate insights into strategies.
   • Track marketing performance (CAC, LTV, MER, unit economics) and report regularly.
6. Retail & Compliance Support
   • Prepare trade marketing materials for retail buyers (decks, POS, sell sheets).
   • Ensure marketing materials comply with UK/EU regulations.

Experience & Skills Profile

• Bachelor’s degree (minimum 2:1) in business or marketing
• 3–5 years in FMCG, wellness, or DTC start-up marketing
• Experience with physical product launch ownership, including experiential events
• Proficiency in Shopify, CRM, Meta Ads Manager, TikTok Ads, and Spark partnerships
• Entrepreneurial spirit and ability to work independently
• Proven experience in lifecycle/email automation and CRO testing
• Strong analytical skills and data-driven decision-making ability
• Experience with Agile/Scrum or Gantt project management tools

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