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For Companies At a Glance
- Tasks: Lead performance marketing efforts, managing budgets and driving customer acquisition.
- Company: Join Ribble Cycles, the UK's top premium bike brand known for innovation and design excellence.
- Benefits: Enjoy a competitive salary, flexible hybrid working, and staff discounts on bikes.
- Why this job: Be part of a dynamic team shaping Ribble's marketing growth in a fast-paced environment.
- Qualifications: Experience in performance marketing, especially with Google Ads, Meta Ads, and budget management.
- Other info: This is a maternity cover role for 12 months, offering a chance to make a real impact.
The predicted salary is between 36000 - 60000 £ per year.
ABOUT RIBBLE
Ribble Cycles is the UK’s leading premium bike brand with a heritage of innovation, performance, and design excellence. We engineer and manufacture world-class bicycles in the UK, delivering cutting-edge technology and superior craftsmanship to passionate riders globally.
ROLE OVERVIEW
We’re seeking a hands-on, commercially focused Performance Marketing Lead to cover a key role in the Digital team. This maternity cover will be responsible for the planning, execution, and optimisation of all performance marketing channels, managing budgets against strict cost % targets, and driving customer acquisition across markets. The ideal candidate will be data-led and channel-savvy, with strong experience in paid search, paid social, affiliate, and email campaign delivery. You'll join during a planned handover phase and be supported by a wider digital and eCommerce team.
KEY RESPONSIBILITIES
- PPC / Paid Search: Day-to-day ownership of Google Ads and Bing — including search, shopping, and branded campaigns.
- Paid Social: Build and manage campaigns across Meta, TikTok, and other relevant platforms.
- Affiliate (AWIN): Maintain and optimise affiliate performance, working with key partners and publishers.
- Email Campaign Execution: Deploy campaigns in Bloomreach; support audience segmentation, testing, and basic automations.
- Weekly Reporting: Produce actionable weekly performance reports across all channels, with insights on spend, CPA, ROAS, and channel contribution.
- Budget Management: Accountable for channel budgets, ensuring spend is optimised to stay within cost % of revenue targets.
- Project Work: Support ongoing and future initiatives, including PMAX trial campaigns and potential programmatic testing.
- Cross-Functional Collaboration: Work with eCommerce, brand, content, and trading teams to align marketing with commercial objectives.
WHAT WE’RE LOOKING FOR
- Proven experience in a performance marketing role, ideally within a DTC or high-growth eCommerce business.
- Strong hands-on knowledge of Google Ads, Meta Ads Manager, AWIN, and an ESP (ideally Bloomreach).
- Confident with budget ownership and ROI-driven decision-making.
- Highly analytical, with experience using GA4 and attribution technology for reporting and visualisation.
- Self-starter able to manage tactical work while contributing to broader strategic testing (e.g., new ad formats or tools).
- Comfortable working in a fast-paced, commercially focused environment.
WHAT YOU'LL GET
- Competitive salary (based on experience)
- Flexible hybrid working (3:2)
- Staff discount on bikes and accessories
- Chance to shape the next phase of Ribble’s paid marketing growth
HOW TO APPLY
If this sounds like the role for you, we’d love to hear from you. Please send us your CV and a short covering letter to [emailprotected] telling us why you're a great fit.
Performance Marketing Lead (Maternity Cover – 12 Months) employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Lead (Maternity Cover – 12 Months)
✨Tip Number 1
Familiarise yourself with Ribble Cycles and their brand values. Understanding their heritage and commitment to innovation will help you align your experience with their mission during discussions.
✨Tip Number 2
Prepare to discuss specific performance marketing campaigns you've managed in the past. Be ready to share metrics that demonstrate your success, especially in PPC and paid social, as these are crucial for this role.
✨Tip Number 3
Showcase your analytical skills by being prepared to talk about how you've used data to drive decisions. Mention any experience with GA4 or similar tools, as this will highlight your ability to optimise campaigns effectively.
✨Tip Number 4
Network with professionals in the eCommerce and performance marketing space. Engaging with others in the industry can provide insights into current trends and may even lead to referrals for the position.
We think you need these skills to ace Performance Marketing Lead (Maternity Cover – 12 Months)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially with Google Ads, Meta Ads Manager, and email campaign execution. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, explain why you are the perfect fit for the Performance Marketing Lead role. Mention your hands-on experience, analytical skills, and how you can contribute to Ribble's marketing growth.
Showcase Your Analytical Skills: Emphasise your ability to analyse data and produce actionable insights. Mention your experience with GA4 and attribution technology, as these are crucial for the role.
Highlight Collaboration Experience: Since the role involves cross-functional collaboration, include examples of how you've successfully worked with other teams, such as eCommerce or content, to achieve marketing objectives.
How to prepare for a job interview at JR United Kingdom
✨Know Your Metrics
Familiarise yourself with key performance indicators relevant to the role, such as CPA, ROAS, and channel contribution. Be prepared to discuss how you've used these metrics in past roles to drive successful campaigns.
✨Showcase Your Channel Expertise
Highlight your hands-on experience with Google Ads, Meta Ads Manager, and affiliate marketing platforms like AWIN. Prepare specific examples of campaigns you've managed and the results achieved to demonstrate your channel-savvy approach.
✨Demonstrate Analytical Skills
Be ready to discuss your experience with data analysis tools, particularly GA4. Share examples of how you've used data to inform decision-making and optimise marketing strategies in previous roles.
✨Emphasise Collaboration
Since the role involves cross-functional collaboration, prepare to talk about your experience working with different teams, such as eCommerce and content. Highlight how you’ve aligned marketing efforts with broader business objectives in the past.
