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For Companies At a Glance
- Tasks: Lead performance marketing efforts, managing budgets and driving customer acquisition across various channels.
- Company: Join Ribble Cycles, the UK's top premium bike brand known for innovation and design excellence.
- Benefits: Enjoy a competitive salary, flexible hybrid working, and staff discounts on bikes and accessories.
- Why this job: Be part of a dynamic team shaping Ribble's marketing growth in a fast-paced environment.
- Qualifications: Experience in performance marketing, especially with Google Ads, Meta Ads, and budget management required.
- Other info: This is a maternity cover role for 12 months, offering a chance to make a significant impact.
The predicted salary is between 36000 - 60000 £ per year.
About Ribble
Ribble Cycles is the UK’s leading premium bike brand with a heritage of innovation, performance, and design excellence. We engineer and manufacture world-class bicycles in the UK, delivering cutting-edge technology and superior craftsmanship to passionate riders globally.
Role Overview
We’re seeking a hands-on, commercially focused Performance Marketing Lead to cover a key role in the Digital team. This maternity cover will be responsible for the planning, execution, and optimisation of all performance marketing channels, managing budgets against strict cost % targets, and driving customer acquisition across markets. The ideal candidate will be data-led and channel-savvy, with strong experience in paid search, paid social, affiliate, and email campaign delivery. You'll join during a planned handover phase and be supported by a wider digital and eCommerce team.
Key Responsibilities
- PPC / Paid Search: Day-to-day ownership of Google Ads and Bing — including search, shopping, and branded campaigns.
- Paid Social: Build and manage campaigns across Meta, TikTok, and other relevant platforms.
- Affiliate (AWIN): Maintain and optimise affiliate performance, working with key partners and publishers.
- Email Campaign Execution: Deploy campaigns in Bloomreach; support audience segmentation, testing, and basic automations.
- Weekly Reporting: Produce actionable weekly performance reports across all channels, with insights on spend, CPA, ROAS, and channel contribution.
- Budget Management: Accountable for channel budgets, ensuring spend is optimised to stay within cost % of revenue targets.
- Project Work: Support ongoing and future initiatives, including PMAX trial campaigns and potential programmatic testing.
- Cross-Functional Collaboration: Work with eCommerce, brand, content, and trading teams to align marketing with commercial objectives.
What We’re Looking For
- Proven experience in a performance marketing role, ideally within a DTC or high-growth eCommerce business.
- Strong hands-on knowledge of Google Ads, Meta Ads Manager, AWIN, and an ESP (ideally Bloomreach).
- Confident with budget ownership and ROI-driven decision-making.
- Highly analytical, with experience using GA4 and attribution technology for reporting and visualisation.
- Self-starter able to manage tactical work while contributing to broader strategic testing (e.g., new ad formats or tools).
- Comfortable working in a fast-paced, commercially focused environment.
What You’ll Get
- Competitive salary (based on experience)
- Flexible hybrid working (3:2)
- Staff discount on bikes and accessories
- Chance to shape the next phase of Ribble’s paid marketing growth
How to Apply
If this sounds like the role for you, we’d love to hear from you. Please send us your CV and a short covering letter to [emailprotected] telling us why you're a great fit.
Performance Marketing Lead (Maternity Cover – 12 Months) employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Lead (Maternity Cover – 12 Months)
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in PPC and paid social. This will not only help you during interviews but also demonstrate your passion and commitment to staying ahead in the field.
✨Tip Number 2
Network with professionals in the eCommerce and digital marketing space. Attend industry events or webinars where you can meet people from Ribble Cycles or similar companies, as personal connections can often lead to job opportunities.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your role in budget management and optimisation. Being able to share concrete examples of your successes will set you apart from other candidates.
✨Tip Number 4
Research Ribble Cycles thoroughly, including their products and marketing strategies. Understanding their brand values and how they position themselves in the market will allow you to tailor your approach and show that you're genuinely interested in the company.
We think you need these skills to ace Performance Marketing Lead (Maternity Cover – 12 Months)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially with Google Ads, Meta Ads Manager, and email campaign execution. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, explain why you are a great fit for the Performance Marketing Lead role. Mention your hands-on experience, analytical skills, and how you can contribute to Ribble's growth in paid marketing.
Showcase Your Analytical Skills: Emphasise your experience with data analysis and reporting tools like GA4. Provide examples of how you've used data to drive marketing decisions and optimise campaigns in the past.
Highlight Collaboration Experience: Since the role involves cross-functional collaboration, mention any experience you have working with eCommerce, brand, or content teams. Show how you can align marketing strategies with commercial objectives.
How to prepare for a job interview at JR United Kingdom
✨Know Your Numbers
As a Performance Marketing Lead, you'll need to demonstrate your analytical skills. Be prepared to discuss key metrics like CPA, ROAS, and how you've optimised budgets in previous roles. Bring specific examples of campaigns you've managed and the results achieved.
✨Familiarise with Tools
Make sure you're well-versed in the tools mentioned in the job description, such as Google Ads, Meta Ads Manager, and Bloomreach. If possible, brush up on any recent updates or features that could enhance campaign performance.
✨Showcase Cross-Functional Collaboration
Highlight your experience working with different teams, such as eCommerce, content, and trading. Prepare examples of how you've successfully collaborated to align marketing strategies with commercial objectives.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about challenges you've faced in performance marketing and how you approached them, especially in fast-paced environments.
