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For Companies At a Glance
- Tasks: Lead performance marketing efforts, managing budgets and driving customer acquisition.
- Company: Join Ribble Cycles, the UK's top premium bike brand known for innovation and quality.
- Benefits: Enjoy a competitive salary, flexible hybrid working, and staff discounts on bikes.
- Why this job: Be part of a dynamic team shaping the future of digital marketing in cycling.
- Qualifications: Experience in performance marketing, especially with Google Ads and social media platforms.
- Other info: This is a maternity cover role for 12 months, offering a chance to make an impact.
The predicted salary is between 36000 - 60000 £ per year.
ABOUT RIBBLE
Ribble Cycles is the UK’s leading premium bike brand with a heritage of innovation, performance, and design excellence. We engineer and manufacture world-class bicycles in the UK, delivering cutting-edge technology and superior craftsmanship to passionate riders globally.
ROLE OVERVIEW
We’re seeking a hands-on, commercially focused Performance Marketing Lead to cover a key role in the Digital team. This maternity cover will be responsible for the planning, execution, and optimisation of all performance marketing channels, managing budgets against strict cost % targets, and driving customer acquisition across markets. The ideal candidate will be data-led and channel-savvy, with strong experience in paid search, paid social, affiliate, and email campaign delivery. You'll join during a planned handover phase and be supported by a wider digital and eCommerce team.
KEY RESPONSIBILITIES
- PPC / Paid Search: Day-to-day ownership of Google Ads and Bing — including search, shopping, and branded campaigns.
- Paid Social: Build and manage campaigns across Meta, TikTok, and other relevant platforms.
- Affiliate (AWIN): Maintain and optimise affiliate performance, working with key partners and publishers.
- Email Campaign Execution: Deploy campaigns in Bloomreach; support audience segmentation, testing, and basic automations.
- Weekly Reporting: Produce actionable weekly performance reports across all channels, with insights on spend, CPA, ROAS, and channel contribution.
- Budget Management: Accountable for channel budgets, ensuring spend is optimised to stay within cost % of revenue targets.
- Project Work: Support ongoing and future initiatives, including PMAX trial campaigns and potential programmatic testing.
- Cross-Functional Collaboration: Work with eCommerce, brand, content, and trading teams to align marketing with commercial objectives.
WHAT WE’RE LOOKING FOR
- Proven experience in a performance marketing role, ideally within a DTC or high-growth eCommerce business.
- Strong hands-on knowledge of Google Ads, Meta Ads Manager, AWIN, and an ESP (ideally Bloomreach).
- Confident with budget ownership and ROI-driven decision-making.
- Highly analytical, with experience using GA4 and attribution technology for reporting and visualisation.
- Self-starter able to manage tactical work while contributing to broader strategic testing (e.g., new ad formats or tools).
- Comfortable working in a fast-paced, commercially focused environment.
WHAT YOU'LL GET
- Competitive salary (based on experience)
- Flexible hybrid working (3:2)
- Staff discount on bikes and accessories
- Chance to shape the next phase of Ribble’s paid marketing growth
HOW TO APPLY
If this sounds like the role for you, we’d love to hear from you. Please send us your CV and a short covering letter to [emailprotected] telling us why you're a great fit.
Performance Marketing Lead (Maternity Cover – 12 Months) employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Lead (Maternity Cover – 12 Months)
✨Tip Number 1
Familiarise yourself with Ribble Cycles and their brand values. Understanding their heritage and commitment to innovation will help you align your experience with their mission during discussions.
✨Tip Number 2
Prepare specific examples of your past performance marketing successes, particularly in PPC and paid social campaigns. Be ready to discuss how you optimised budgets and improved ROI in previous roles.
✨Tip Number 3
Network with current or former employees of Ribble Cycles on platforms like LinkedIn. They can provide insights into the company culture and expectations, which can be invaluable during your interview.
✨Tip Number 4
Stay updated on the latest trends in performance marketing, especially related to eCommerce. Being able to discuss recent developments or tools in your interview will demonstrate your passion and expertise in the field.
We think you need these skills to ace Performance Marketing Lead (Maternity Cover – 12 Months)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing, especially with Google Ads, Meta Ads Manager, and email campaign execution. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, explain why you are a great fit for the Performance Marketing Lead role. Mention your hands-on experience, analytical skills, and how you can contribute to Ribble's marketing growth.
Showcase Your Analytical Skills: Emphasise your experience with data analysis tools like GA4 and your ability to produce actionable insights. Provide examples of how you've used data to drive marketing decisions in the past.
Highlight Collaboration Experience: Since the role involves cross-functional collaboration, mention any experience you have working with eCommerce, brand, or content teams. Show how you can align marketing strategies with commercial objectives.
How to prepare for a job interview at JR United Kingdom
✨Know Your Metrics
As a Performance Marketing Lead, you'll need to demonstrate your understanding of key performance indicators. Be prepared to discuss metrics like CPA, ROAS, and how you've used them to optimise campaigns in the past.
✨Showcase Your Channel Expertise
Make sure to highlight your hands-on experience with Google Ads, Meta Ads Manager, and affiliate marketing platforms like AWIN. Prepare examples of successful campaigns you've managed across these channels.
✨Prepare for Budget Discussions
Since budget management is crucial for this role, be ready to talk about how you've previously managed budgets and made ROI-driven decisions. Bring specific examples of how you optimised spend to meet revenue targets.
✨Demonstrate Analytical Skills
The role requires a strong analytical mindset. Be prepared to discuss how you've used tools like GA4 for reporting and visualisation. Consider bringing a case study that illustrates your analytical approach to campaign performance.
