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- Tasks: Develop and execute performance-driven media strategies across various platforms.
- Company: Join a fast-growing digital agency focused on measurable growth for retail and ecommerce brands.
- Benefits: Enjoy a competitive salary, flexible work schedule, and health benefits.
- Why this job: Be part of a collaborative team that drives impactful campaigns for diverse clients.
- Qualifications: 4+ years in paid media strategy with hands-on experience in key advertising platforms.
- Other info: Remote-friendly culture with opportunities for professional development.
The predicted salary is between 36000 - 60000 £ per year.
Location: Crawley, West Sussex, United Kingdom
Job Category: Other - EU work permit required: Yes
Job Type: Full-Time
Reports To: Director of Performance Marketing / Head of Digital Strategy
About Us
We are a fast-growing digital agency focused on driving measurable growth for retail and ecommerce brands. Our team of strategists, creatives, and analysts collaborates to craft campaigns that move the needle for clients ranging from emerging DTC startups to established omnichannel retailers.
Role Overview
As a Paid Media Strategist, you will be responsible for developing and executing performance-driven media strategies across paid social, search, and programmatic platforms. You’ll lead campaign planning, optimization, and analysis to help our clients grow profitably and sustainably. This is a client-facing role requiring both strategic thinking and hands-on execution.
Key Responsibilities
- Develop multi-channel paid media strategies aligned with client goals (e.g., ROAS, CPA, LTV).
- Build and manage campaigns across platforms including Meta, Google Ads, TikTok, Pinterest, and emerging channels.
- Monitor performance and proactively optimize campaigns to maximize efficiency and impact.
- Collaborate with creative and analytics teams to iterate on messaging, visuals, and audience targeting.
- Conduct audience research, competitive analysis, and market trend evaluation to inform strategies.
- Prepare and present campaign performance reports, insights, and recommendations to clients.
- Manage budgets, pacing, and forecasts to ensure efficient spend and goal attainment.
- Stay current on paid media trends, platform updates, and ecommerce best practices.
Required Qualifications
- 4+ years of experience in paid media strategy or digital advertising, preferably at an agency.
- Proven track record of managing and scaling paid campaigns for ecommerce/retail clients.
- Hands-on experience with Meta Ads Manager, Google Ads (Search & Shopping), and other key platforms.
- Strong analytical skills and proficiency with tools such as Google Analytics, Looker Studio, or Excel.
- Experience with attribution models and conversion tracking using GA4 and/or third-party tools.
- Excellent communication and presentation skills, with the ability to translate data into actionable insights.
- Ability to manage multiple clients and projects in a fast-paced environment.
Preferred Qualifications
- Google Ads and/or Meta certifications.
- Agency experience with DTC brands or omnichannel retail.
What We Offer
- Competitive salary and performance bonuses
- Flexible work schedule and remote-friendly culture
- Opportunities for growth and professional development
- Collaborative, innovative team environment
- Health, dental, and vision benefits
- Paid time off, holidays, and wellness days
Paid Media Strategist employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Strategist
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially on platforms like Meta and Google Ads. This knowledge will not only help you during interviews but also demonstrate your passion for the role.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who work with ecommerce brands. Attend industry events or join online forums to connect with potential colleagues and learn about the latest strategies.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your analytical approach and the results achieved. Being able to share concrete examples will set you apart from other candidates.
✨Tip Number 4
Stay updated on the latest features and tools available in Google Analytics and Looker Studio. Showing that you're proactive about utilising these tools can highlight your readiness for the role.
We think you need these skills to ace Paid Media Strategist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media strategy and digital advertising. Focus on your achievements with specific metrics, such as ROAS or CPA, to demonstrate your impact.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the role. Mention specific platforms you have experience with, like Meta Ads Manager and Google Ads, and how you've successfully managed campaigns.
Showcase Analytical Skills: In your application, emphasise your analytical skills and familiarity with tools like Google Analytics and Looker Studio. Provide examples of how you've used data to inform strategies and optimise campaigns.
Highlight Client-Facing Experience: Since this role is client-facing, include any relevant experience where you've communicated insights and recommendations to clients. This will show your ability to translate data into actionable strategies.
How to prepare for a job interview at JR United Kingdom
✨Know Your Platforms
Familiarise yourself with the key platforms mentioned in the job description, such as Meta Ads Manager and Google Ads. Be prepared to discuss your hands-on experience with these tools and how you've used them to drive successful campaigns.
✨Showcase Your Analytical Skills
Since strong analytical skills are crucial for this role, come ready to discuss specific examples of how you've used data to inform your strategies. Highlight any experience with tools like Google Analytics or Looker Studio, and be prepared to explain how you measure success.
✨Prepare for Client-Facing Scenarios
As this is a client-facing role, think about how you would present campaign performance reports and insights. Practice explaining complex data in simple terms, and consider how you would handle challenging client questions or feedback.
✨Stay Updated on Trends
Demonstrate your passion for the industry by discussing recent trends in paid media and ecommerce. Show that you're proactive about staying current with platform updates and best practices, which will reflect your commitment to driving results for clients.
