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- Tasks: Develop and execute marketing strategies to boost customer engagement in retail banking.
- Company: Join a leading firm in the banking sector, driving innovative marketing initiatives.
- Benefits: Enjoy hybrid working options and competitive daily rates.
- Why this job: Make a real impact in a dynamic environment focused on customer engagement.
- Qualifications: Up to 7 years of marketing strategy experience, preferably in retail banking.
- Other info: This role offers a chance to collaborate on exciting brand positioning projects.
The predicted salary is between 42000 - 70000 £ per year.
Location: Hybrid working initially – Canary Wharf or Northampton
Contract Duration: 12 months
Rate: £350.00 per day inside IR35
We are seeking an experienced Marketing Strategy Consultant with up to 7 years of experience to support our end client’s retail banking initiatives. This role focuses on developing and executing marketing strategies to enhance customer engagement and drive key performance metrics.
Key Responsibilities:
- Develop and implement comprehensive marketing campaign plans and strategies.
- Drive customer performance KPIs through targeted engagement initiatives.
- Create business cases to support marketing campaign execution.
- Monitor, analyze, and optimize campaign performance using data-driven insights.
- Collaborate on brand positioning, market research, and go-to-market strategies.
- Ensure all marketing activities align with overall business objectives and customer needs.
Key Qualifications:
- Maximum of 7 years of experience in marketing strategy, ideally within retail banking.
- Proven expertise in developing, executing, and optimizing marketing campaigns.
- Strong understanding of customer engagement strategies (not acquisition-focused).
- Some analytical skills for campaign tracking, reporting, and performance evaluation.
- Ability to work cross-functionally to support brand positioning and research efforts.
This is an exciting opportunity for a strategic marketing professional to make a significant impact within a dynamic environment. If you have a passion for customer engagement and marketing excellence, we’d love to hear from you!
Marketing Strategy Consultant employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Strategy Consultant
✨Tip Number 1
Network with professionals in the banking sector, especially those who have experience in marketing strategy. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in customer engagement.
✨Tip Number 2
Familiarise yourself with the specific challenges and opportunities within retail banking marketing. Understanding the nuances of this sector will help you tailor your discussions and demonstrate your expertise during interviews.
✨Tip Number 3
Prepare to discuss data-driven insights and how you've used them to optimise marketing campaigns in the past. Being able to share specific examples will showcase your analytical skills and your ability to drive performance metrics.
✨Tip Number 4
Research StudySmarter's values and recent projects related to marketing strategy. This knowledge will not only help you align your answers with our goals but also show your genuine interest in joining our team.
We think you need these skills to ace Marketing Strategy Consultant
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing strategy, particularly within the banking sector. Use specific examples of campaigns you've developed and executed to demonstrate your expertise.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer engagement and marketing excellence. Mention how your skills align with the key responsibilities outlined in the job description, and express your enthusiasm for the role.
Highlight Analytical Skills: Since the role requires some analytical skills for campaign tracking and performance evaluation, be sure to include any relevant experience you have with data analysis or using insights to optimise marketing strategies.
Showcase Cross-Functional Collaboration: Emphasise any experience you have working cross-functionally. Provide examples of how you've collaborated with other teams to support brand positioning and market research efforts, as this is crucial for the role.
How to prepare for a job interview at JR United Kingdom
✨Know Your Marketing Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to the banking sector. Be prepared to discuss how you've used data to drive customer engagement and optimise marketing campaigns in your previous roles.
✨Showcase Your Strategic Thinking
Prepare examples of comprehensive marketing strategies you've developed and implemented. Highlight your ability to align marketing activities with business objectives and customer needs, as this is crucial for the role.
✨Demonstrate Cross-Functional Collaboration
Be ready to discuss instances where you've worked with other teams to support brand positioning or market research. This will show your ability to collaborate effectively, which is essential for this position.
✨Prepare for Scenario-Based Questions
Anticipate questions that ask how you would handle specific marketing challenges in the retail banking sector. Think about how you would create business cases for campaigns and optimise performance based on data-driven insights.
