Marketing Strategist (B2B Demand Generation / ABM Marketing Agency / Events )- Global Lead Gene[...] (London)

A Global B2B Lead Generation and Marketing agency in London is seeking a Marketing Strategist to join their team. Adding value, authority, and leadership through in-person summits, virtual festivals, workshop series, and live broadcasts is a key driver of their incredible growth. They engage attendees, speakers, partners, and members from the world's largest companies and most exciting start-ups.

The Role

As a Strategist, you will play a pivotal role in shaping and executing clients' B2B marketing and event marketing strategies. All activities are designed to drive leads and focus on lead generation. You will be responsible for developing comprehensive plans that align with business objectives, leveraging insights and data to drive decision-making.

Your expertise will help clients achieve their marketing goals through creative and effective marketing campaigns that deliver measurable results in terms of leads generated.

Key Responsibilities

• Strategy Development: Create and implement strategic B2B marketing and event marketing plans that align with clients' business objectives and target audience needs.
• Market Research: Conduct thorough market research to identify trends, opportunities, and competitive insights that inform strategy for client marketing plans and events.
• Client Collaboration: Work closely with clients to understand their goals, challenges, and expectations, ensuring strategies are tailored to their specific needs.
• Campaign Planning: Develop detailed campaign plans, including timelines, budgets, and resource allocation.
• Performance Analysis: Monitor and analyse campaign performance, providing actionable insights and recommendations for optimisation.
• Innovation: Stay abreast of industry trends and emerging technologies to continuously innovate and improve event marketing strategies.
• Topic and Theme Creation: Develop topics and themes for marketing and events that directly address the challenges faced by prospects.
• Customer Persona Development: Gain in-depth knowledge of ideal customer personas to create topics, ideas, and themes for client campaigns that resonate with these audiences.
• Internal Collaboration: Collaborate with account teams internally on the creation of campaigns and events, and with the lead generation team to identify the best angles, topics, and themes to use in pitches and outreach.
• Cross-Functional Collaboration: Work closely with marketing, account management, business development, and data teams to ensure alignment of campaign strategies.
• Content Creation: Develop high-quality content that supports lead generation efforts, including whitepapers, case studies, event landing pages, and outreach copy.
• Agility and Responsiveness: Remain agile and responsive to how campaigns are performing, troubleshoot if they are not landing, and adjust the strategy, topics, or themes accordingly.
• Reporting: Prepare and present comprehensive reports to clients, showcasing campaign results and strategic recommendations.

Qualifications

• Proven experience in a strategic role within a B2B marketing agency, ideally with a focus on event marketing.
• Strong analytical skills and the ability to interpret content, insights, and data to drive strategic decisions.
• Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and effectively.
• Creative thinking and problem-solving abilities.
• Ability to work collaboratively in a fast-paced environment.
• Strong organisational skills with the ability to manage multiple projects simultaneously.
• Degree in Marketing, Business, or a related field is preferred.

Key Attributes

• Strategic thinker: Able to see the bigger picture while managing the finer details.
• Client-centric: Committed to delivering exceptional service and value to clients.
• Collaborative team member: Excels at working with cross-functional teams and inspiring others.
• Results-oriented: Focused on achieving measurable outcomes for clients and the agency.
• Adaptable: Thrives in a dynamic, fast-paced environment.
• Innovative: Continuously seeks new ways to improve marketing strategies and drive better results.
• Data-Driven: Uses data and analytics to inform decision-making and measure success.

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