Marketing Strategist (B2B Demand Generation / ABM Marketing Agency / Events )- Global Lead Gene[...] (London)
Marketing Strategist (B2B Demand Generation / ABM Marketing Agency / Events )- Global Lead Gene[...] (London)

Marketing Strategist (B2B Demand Generation / ABM Marketing Agency / Events )- Global Lead Gene[...] (London)

London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Shape and execute B2B marketing strategies to drive leads and enhance client campaigns.
  • Company: Join a global B2B lead generation agency working with top brands like AWS and Google.
  • Benefits: Enjoy a hybrid work model and collaborate with a dynamic team of 65+ professionals.
  • Why this job: Be part of innovative events and campaigns that make a real impact in the marketing world.
  • Qualifications: Experience in B2B marketing, strong analytical skills, and a degree in Marketing or Business preferred.
  • Other info: Work permit required for non-passport holders; apply through the 'Apply now' button.

The predicted salary is between 36000 - 60000 £ per year.

A Global B2B Lead Generation and Marketing agency in London is seeking a Marketing Strategist to join their team. Adding value, authority, and leadership through in-person summits, virtual festivals, workshop series, and live broadcasts is a key driver of their incredible growth. They engage attendees, speakers, partners, and members from the world's largest companies and most exciting start-ups.

The Role

As a Strategist, you will play a pivotal role in shaping and executing clients' B2B marketing and event marketing strategies. All activities are designed to drive leads and focus on lead generation. You will be responsible for developing comprehensive plans that align with business objectives, leveraging insights and data to drive decision-making.

Your expertise will help clients achieve their marketing goals through creative and effective marketing campaigns that deliver measurable results in terms of leads generated.

Key Responsibilities

  • Strategy Development: Create and implement strategic B2B marketing and event marketing plans that align with clients' business objectives and target audience needs.
  • Market Research: Conduct thorough market research to identify trends, opportunities, and competitive insights that inform strategy for client marketing plans and events.
  • Client Collaboration: Work closely with clients to understand their goals, challenges, and expectations, ensuring strategies are tailored to their specific needs.
  • Campaign Planning: Develop detailed campaign plans, including timelines, budgets, and resource allocation.
  • Performance Analysis: Monitor and analyse campaign performance, providing actionable insights and recommendations for optimisation.
  • Innovation: Stay abreast of industry trends and emerging technologies to continuously innovate and improve event marketing strategies.
  • Topic and Theme Creation: Develop topics and themes for marketing and events that directly address the challenges faced by prospects.
  • Customer Persona Development: Gain in-depth knowledge of ideal customer personas to create topics, ideas, and themes for client campaigns that resonate with these audiences.
  • Internal Collaboration: Collaborate with account teams internally on the creation of campaigns and events, and with the lead generation team to identify the best angles, topics, and themes to use in pitches and outreach.
  • Cross-Functional Collaboration: Work closely with marketing, account management, business development, and data teams to ensure alignment of campaign strategies.
  • Content Creation: Develop high-quality content that supports lead generation efforts, including whitepapers, case studies, event landing pages, and outreach copy.
  • Agility and Responsiveness: Remain agile and responsive to how campaigns are performing, troubleshoot if they are not landing, and adjust the strategy, topics, or themes accordingly.
  • Reporting: Prepare and present comprehensive reports to clients, showcasing campaign results and strategic recommendations.

Qualifications

  • Proven experience in a strategic role within a B2B marketing agency, ideally with a focus on event marketing.
  • Strong analytical skills and the ability to interpret content, insights, and data to drive strategic decisions.
  • Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and effectively.
  • Creative thinking and problem-solving abilities.
  • Ability to work collaboratively in a fast-paced environment.
  • Strong organisational skills with the ability to manage multiple projects simultaneously.
  • Degree in Marketing, Business, or a related field is preferred.

Key Attributes

  • Strategic thinker: Able to see the bigger picture while managing the finer details.
  • Client-centric: Committed to delivering exceptional service and value to clients.
  • Collaborative team member: Excels at working with cross-functional teams and inspiring others.
  • Results-oriented: Focused on achieving measurable outcomes for clients and the agency.
  • Adaptable: Thrives in a dynamic, fast-paced environment.
  • Innovative: Continuously seeks new ways to improve marketing strategies and drive better results.
  • Data-Driven: Uses data and analytics to inform decision-making and measure success.

Please note that if you are NOT a passport holder of the country for the vacancy you might need a work permit. Bank or payment details should not be provided when applying for a job. All applications should be made via the 'Apply now' button.

Marketing Strategist (B2B Demand Generation / ABM Marketing Agency / Events )- Global Lead Gene[...] (London) employer: JR United Kingdom

As a leading global B2B marketing agency based in the heart of London, we pride ourselves on fostering a dynamic and collaborative work culture that empowers our employees to thrive. With a focus on innovation and professional growth, we offer extensive opportunities for career development while working with prestigious clients like AWS, Adobe, and Google. Our hybrid work model ensures flexibility, allowing you to balance your professional and personal life while contributing to impactful marketing strategies that drive real results.
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Contact Detail:

JR United Kingdom Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Marketing Strategist (B2B Demand Generation / ABM Marketing Agency / Events )- Global Lead Gene[...] (London)

✨Tip Number 1

Network with professionals in the B2B marketing and event management space. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights into the role and company culture.

✨Tip Number 2

Familiarise yourself with the latest trends in B2B demand generation and account-based marketing. Follow relevant blogs, podcasts, and thought leaders to stay updated on innovative strategies that you can discuss during interviews.

✨Tip Number 3

Prepare to showcase your analytical skills by gathering case studies or examples of past campaigns you've worked on. Be ready to discuss how you used data to drive decisions and improve campaign performance.

✨Tip Number 4

Demonstrate your creativity by brainstorming unique event themes or marketing ideas that could resonate with the agency's high-profile clients. Presenting fresh concepts can set you apart from other candidates.

We think you need these skills to ace Marketing Strategist (B2B Demand Generation / ABM Marketing Agency / Events )- Global Lead Gene[...] (London)

B2B Marketing Expertise
Event Marketing Strategy
Market Research Skills
Client Collaboration
Campaign Planning
Performance Analysis
Innovation in Marketing
Customer Persona Development
Cross-Functional Collaboration
Content Creation
Agility and Responsiveness
Reporting and Presentation Skills
Analytical Skills
Creative Thinking
Problem-Solving Abilities
Strong Organisational Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing and event management. Use specific examples that demonstrate your strategic thinking and successful campaign execution.

Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the agency's clients. Mention your experience with companies like AWS, Adobe, or Google, and how you can add value to their marketing strategies.

Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data to inform marketing decisions. Highlight any tools or methodologies you are familiar with that can enhance campaign performance.

Demonstrate Collaboration Experience: Illustrate your ability to work collaboratively with cross-functional teams. Provide examples of past projects where you successfully partnered with different departments to achieve marketing goals.

How to prepare for a job interview at JR United Kingdom

✨Showcase Your B2B Expertise

Make sure to highlight your experience in B2B marketing during the interview. Discuss specific campaigns you've worked on, especially those that involved lead generation and event marketing, as this aligns directly with the role.

✨Demonstrate Analytical Skills

Prepare to discuss how you've used data to inform your marketing strategies. Be ready to share examples of how you've monitored campaign performance and made adjustments based on insights.

✨Understand the Client's Needs

Research the agency's clients, such as AWS and Google, and be prepared to talk about how you would tailor strategies to meet their specific goals. This shows that you can think from the client's perspective.

✨Be Ready for Creative Problem-Solving

Expect questions that assess your creativity and problem-solving abilities. Think of examples where you've had to innovate or adapt your strategies in response to challenges, particularly in a fast-paced environment.

Marketing Strategist (B2B Demand Generation / ABM Marketing Agency / Events )- Global Lead Gene[...] (London)
JR United Kingdom
J
  • Marketing Strategist (B2B Demand Generation / ABM Marketing Agency / Events )- Global Lead Gene[...] (London)

    London
    Full-Time
    36000 - 60000 £ / year (est.)

    Application deadline: 2027-06-09

  • J

    JR United Kingdom

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