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- Tasks: Lead marketing strategies for exciting Web3 projects and engage communities.
- Company: Join a dynamic team at the forefront of Web3 innovation.
- Benefits: Enjoy a hybrid work model and collaborate with industry leaders.
- Why this job: Shape impactful campaigns in a fast-paced, creative environment.
- Qualifications: 2+ years in Web3 marketing; strong blockchain knowledge required.
- Other info: Ideal for those passionate about DeFi, NFTs, and community engagement.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a Marketing Strategist with a sharp mind for positioning, a deep curiosity for Web3, and the ability to turn insights into impactful campaigns. You’ll lead go-to-market and brand strategies for a mix of Layer 1s, DeFi protocols, NFT launches, and emerging Web3 ventures. This is a hands-on role with high visibility, working closely with clients and internal teams to shape narratives, engage communities, and drive meaningful outcomes.
What You’ll Do:
- Lead the creation and execution of end-to-end marketing strategies for high-growth Web3 projects
- Design compelling go-to-market plans, brand positioning, and content strategies
- Analyze market trends and user data to guide strategic decisions
- Measure and report on campaign performance and community growth
- Collaborate across teams to ensure alignment from concept to delivery
- Manage marketing budgets and resource planning
- Serve as a strategic partner to clients—building trust and long-term impact
What You Bring:
- 2+ years experience in Web3 marketing or strategic comms
- Strong understanding of blockchain, DeFi, and community-driven ecosystems
- Proven ability to lead marketing initiatives from insight to execution
- Experience with campaign analytics, performance tools, and CRM systems
- Excellent communication, presentation, and stakeholder management skills
- Creative thinker with practical problem-solving skills and an eye for detail
If you’re passionate about Web3 and ready to build bold strategies for industry-defining projects, we’d love to hear from you.
Marketing Strategist employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Strategist
✨Tip Number 1
Familiarise yourself with the latest trends in Web3, DeFi, and NFTs. Follow industry leaders on social media and engage in relevant online communities to stay updated and demonstrate your passion during interviews.
✨Tip Number 2
Prepare to discuss specific campaigns you've worked on that align with the role. Highlight your experience in leading marketing initiatives and how you turned insights into successful strategies, as this will showcase your hands-on approach.
✨Tip Number 3
Network with professionals in the Web3 space. Attend meetups, webinars, or conferences to connect with potential colleagues and clients, which can help you gain insights and possibly referrals for the position.
✨Tip Number 4
Demonstrate your analytical skills by preparing examples of how you've used data to inform marketing decisions. Be ready to discuss tools you've used for campaign analytics and how they contributed to your success.
We think you need these skills to ace Marketing Strategist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of a Marketing Strategist in the Web3 space. Familiarise yourself with terms like DeFi, NFTs, and Layer 1s to demonstrate your knowledge in your application.
Tailor Your CV: Highlight your relevant experience in Web3 marketing or strategic communications. Focus on specific projects you've worked on that align with the job description, showcasing your ability to lead marketing initiatives from insight to execution.
Craft a Compelling Cover Letter: Use your cover letter to express your passion for Web3 and how your skills can contribute to the company's goals. Mention specific campaigns or strategies you've developed in the past that relate to the role.
Showcase Analytical Skills: Since the role involves analysing market trends and campaign performance, include examples of how you've used data to inform your marketing strategies. This will demonstrate your analytical mindset and ability to drive meaningful outcomes.
How to prepare for a job interview at JR United Kingdom
✨Show Your Passion for Web3
Make sure to express your enthusiasm for Web3 technologies during the interview. Share specific examples of projects or trends in the space that excite you, as this will demonstrate your genuine interest and understanding of the industry.
✨Prepare Case Studies
Bring along case studies or examples of previous marketing strategies you've developed, particularly those related to DeFi, NFTs, or Layer 1s. Be ready to discuss the insights you gained and how they informed your decisions, showcasing your analytical skills.
✨Understand Their Brand
Research the company’s current marketing strategies and campaigns. Be prepared to discuss how you would enhance their brand positioning and go-to-market plans, showing that you can think critically about their needs and challenges.
✨Highlight Collaboration Skills
Since the role involves working closely with clients and internal teams, emphasise your experience in collaborative environments. Share examples of how you've successfully managed stakeholder relationships and aligned teams towards common goals.
