Marketing Lead / Executive

Marketing Strategist (B2B Demand Generation / ABM Marketing Agency / Events )- Global Lead Generation Marketing Agency – London, City (Hybrid), london Client: EU work permit required: Hybrid Working with clients such as AWS, Adobe, Google, SAP etc A Global B2B Lead Generation and Marketing agency in London are seeking a Event Manager to join their team! Adding value, authority, and leadership through our in-person summits, virtual festivals, workshop series and live broadcasts is a key driver of our incredible growth. SAP, Adobe, Google, AWS etc The Role As a Strategist, you will play a pivotal role in shaping and executing their clients\’ B2B marketing and event marketing strategies. You will be responsible for developing comprehensive plans that align with business objectives, leveraging insights and data to drive decision-making. Your expertise will help our clients achieve their marketing goals through creative and effective marketing campaigns that deliver measurable results in terms of leads generated. Create and implement strategic B2B marketing and event marketing plans that align with clients\’ business objectives, as well as target audience needs. Market Research: Conduct thorough market research to identify trends, opportunities, and competitive insights that inform strategy for client marketing plans and events. Performance Analysis: Monitor and analyse campaign performance, providing actionable insights and recommendations for optimisation. Innovation: Stay abreast of industry trends and emerging technologies to continuously innovate and improve event marketing strategies. Topic and Theme Creation: Develop topics and themes for marketing and events that directly address the challenges faced by prospects. Internal Collaboration: Collaborate with account teams internally on the creation of campaigns and events, and with the lead generation team to identify the best angles, topics, and themes to use in pitches and outreach. Cross-Functional Collaboration: Work closely with marketing, account management, business development and data teams to ensure alignment of campaign strategies. Content Creation: Develop high-quality content that supports lead generation eff orts, including whitepapers, case studies, event landing pages and outreach copy. Agility and Responsiveness: Remain agile and responsive to how campaigns are performing, troubleshoot if they are not landing, and adjust the strategy, topics, or themes accordingly. Proven experience in a strategic role within a B2B marketing agency, ideally with a focus on event marketing. Strong analytical skills and the ability to interpret content, insights and data to drive strategic decisions. Creative thinking and problem-solving abilities. Strong organisational skills with the ability to manage multiple projects simultaneously. Degree in Marketing, Business, or a related fi eld is preferred. Continuously seeks new ways to improve marketing strategies and drive better results. Data-Driven: Uses data and analytics to inform decision-making and measure success. Please note that if you are NOT a passport holder of the country for the vacancy you might need a work permit. Eurojobs.com is not responsible for any external website content.