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- Tasks: Lead influencer programmes and drive commercial growth for a high-growth wellness brand.
- Company: Join a top UK wellness brand known for its innovative products and sustainable practices.
- Benefits: Enjoy flexible working with 3 days in the office and 2 days remote, plus discounts and pension.
- Why this job: Be part of a dynamic team that values creativity, collaboration, and impactful marketing strategies.
- Qualifications: Proven experience in influencer marketing for DTC brands, with strong negotiation and campaign management skills.
- Other info: Full ownership of influencer strategy across global markets, with opportunities for mentorship.
The predicted salary is between 36000 - 60000 £ per year.
This is your chance to join one of the UK’s most exciting wellness and personal care brands - known for its beautifully engineered products, strong aesthetic, and no-compromise approach to performance, sustainability, and design. They’ve scaled rapidly across the UK and US, and with strong financial backing, they’re building a best-in-class team. They are looking for a Global Influencer Lead to elevate their creator partnerships and deliver real commercial growth for the business.
What they need:
- Someone with a strong track record of leading influencer programmes for another high-growth DTC/consumer facing brand - ideally with strong US exposure.
- A growth focused marketer who uses CPA, ROAS and revenue to guide Influencer marketing strategy, not just likes and shares.
- A sharp negotiator and relationship builder who can secure top-tier talent and scale long-term ambassador partnerships.
- A campaign manager who thrives on collaboration, working closely with paid, brand and CRM to align launches and calendars.
- A team player who can manage agency output and mentor junior team members across regions.
What you’re great at:
- Spotting creators who don’t just look the part, they move the needle.
- Scaling influencer programmes across global markets, owning six-figure + budgets and delivering sustainable growth.
- Driving campaigns with a clear focus on brand performance and conversion.
- Managing campaigns across multiple platforms and regions - with strong attention to detail.
- Owning the influencer channel from top to bottom, with creative and commercial flair.
- Unpicking the nuances of the USA influencer scene and leveraging that for ongoing global success.
What you’ll get:
- Office based 3 days p/w with WFH 2 days p/w.
- Discount.
- Pension.
- Full ownership of influencer strategy across the UK, US and beyond.
Influencer Marketing Specialist employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in influencer marketing, especially within the wellness and personal care sectors. Understanding what works for similar brands can give you an edge in discussions and interviews.
✨Tip Number 2
Network with influencers and creators who align with the brand's values. Building relationships with potential partners can demonstrate your proactive approach and understanding of the influencer landscape.
✨Tip Number 3
Prepare to discuss specific metrics and case studies from your previous campaigns. Highlighting your experience with CPA, ROAS, and revenue-driven strategies will show that you’re results-oriented and ready to drive growth.
✨Tip Number 4
Research the company’s current influencer partnerships and campaigns. Being able to speak knowledgeably about their existing strategies and suggesting improvements can set you apart as a candidate who is genuinely interested in their success.
We think you need these skills to ace Influencer Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in influencer marketing, especially with high-growth DTC brands. Include specific metrics like CPA and ROAS to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, emphasise your track record of managing influencer programmes and your ability to negotiate and build relationships. Mention any relevant experience with US markets to align with their needs.
Showcase Campaign Successes: Include examples of successful campaigns you've led, focusing on how you drove brand performance and conversion. Use data to back up your claims and illustrate your strategic thinking.
Highlight Team Collaboration: Discuss your experience working collaboratively with other teams, such as paid media and CRM. Show how you can align strategies and manage agency outputs effectively.
How to prepare for a job interview at JR United Kingdom
✨Showcase Your Track Record
Be prepared to discuss specific examples of successful influencer programmes you've led in the past. Highlight your experience with high-growth DTC brands and any notable campaigns that resulted in significant commercial growth.
✨Understand Key Metrics
Familiarise yourself with key performance indicators like CPA, ROAS, and revenue. Be ready to explain how you have used these metrics to shape your influencer marketing strategies and drive results.
✨Demonstrate Negotiation Skills
Prepare to discuss your approach to securing top-tier talent and building long-term ambassador partnerships. Share examples of successful negotiations and how they benefited your previous employers.
✨Emphasise Collaboration
Highlight your ability to work closely with various teams, such as paid media, brand, and CRM. Discuss how you’ve aligned campaigns and launches across different departments to achieve cohesive marketing efforts.
