Healthcare Marketing Manager – Online Patient Acquisition

Healthcare Marketing Manager – Online Patient Acquisition

Salary: Up to £70,000 + benefits, bonus, and share options

Work Arrangement: Hybrid working / London HQ Tues-Thurs.

Our client specializes in medical cannabis care and therapies, supplying controlled/regulated products to online pharmacies and private physicians, in partnership with NHS, private hospitals, and clinics across the UK. Key markets include Germany, with expansion plans in Europe.

The company, backed by significant financial resources and profitable growth, is preparing for an IPO in 2025. Led by a skilled sales and operations team, they are innovating in online prescription services, aiming to transform healthcare delivery.

This role is pioneering, requiring proven experience in developing marketing strategies, tools, and methods, especially in digital environments. Knowledge of consumer marketing fundamentals and digital tools, along with a passion for customer acquisition strategies (CRM), is essential. The goal is to build substantial patient demand through increased awareness and retention, with significant autonomy to develop the UK marketing model.

The ideal candidate will have credible marketing experience, with a focus on consumer or B2B digital marketing centered on customer acquisition. Experience in creating, launching, and amplifying social organic conversions across various patient platforms, including clinics, GPs, and online pharmacists, is required.

You should be a highly operational, digitally savvy marketer, preferably from healthcare, therapeutic medicine, or regulated brands. A proven track record in the consumer digital space, capable of leading a brand to enhance its positioning among existing and new audiences, is necessary.

The environment is fast-paced and ambitious, emphasizing action and cost efficiency to maximize shareholder value. This is a unique opportunity in the emerging healthcare prescription and therapy sector, where your marketing expertise will be highly valued. The rewards include significant career and personal growth opportunities.

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