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- Tasks: Lead SEO strategies to boost revenue and manage link building activities.
- Company: Join GIMO, a top marketing agency in the iGaming industry, partnering with global brands.
- Benefits: Enjoy private health insurance and access to learning and development programmes.
- Why this job: Be part of a dynamic team driving innovation in online gaming with a focus on growth.
- Qualifications: 5+ years in senior SEO roles, preferably in online gaming; strong technical SEO skills required.
- Other info: Hybrid work model available; commitment to equality and diversity in the workplace.
The predicted salary is between 36000 - 60000 £ per year.
Location: Slough, United Kingdom
Job Category: Other - EU work permit required: Yes
Posted: 31.05.2025
Expiry Date: 15.07.2025
About GIMO:
Global Interactive Marketing Online (GIMO) is a London-based leading independent marketing agency and software developer within the iGaming industry. GIMO works in close partnership with leading global gaming brands such as NetBet, 777, and betFIRST.
About Netbet Brand:
Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products. With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands.
Duties and Responsibilities:
- Help drive increased revenue through effective use of SEO
- Work with SEO department and Vice President to plan SEO strategies
- Internal and External reporting on the progress of campaigns
- Responsibility for managing link building activities and achieve weekly set link targets
- Managing Technical SEO Audits
- Managing On Page SEO of the clients’ websites
- Managing blog strategies together with the content department
- Work on Link Building/Off Page SEO campaigns
- Improve the visibility, design, content, conversion and engagement of all websites
Person Specifications:
- Experience in a similar role within Online Gaming/Casino or Sports Betting Industry
- Have at least 5 years’ experience working in a senior SEO position
- Have understanding of Technical SEO (Pagespeed, robots.txt, sitemap.xml)
- Be familiar with use of Google Search Console and Google Analytics
- Be familiar with SEO tools such as Ahrefs, Moz, Majestic, Screaming Frog and SEMrush
- Have excellent communication skills, both written and spoken
- Additional SEO qualifications are beneficial
Benefits:
- Private Health Insurance
- Learning and Development Programmes
GIMO & NetBet are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Personal data are processed in accordance with EU and UK GDPR and our Privacy Policy, which is available here [ https://www.gimo.co.uk/gimo-privacy-policy/]. CVs are retained for 12 months, and we may contact you regarding other suitable roles during this period.
Head of SEO (Slough) employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of SEO (Slough)
✨Tip Number 1
Familiarise yourself with GIMO's current SEO strategies and their partnerships with brands like NetBet. Understanding their approach will help you tailor your discussions during interviews, showcasing how your experience aligns with their goals.
✨Tip Number 2
Network with professionals in the iGaming industry, especially those who have worked with GIMO or similar companies. Engaging with them on platforms like LinkedIn can provide insights into the company culture and expectations for the Head of SEO role.
✨Tip Number 3
Stay updated on the latest trends and changes in SEO, particularly within the online gaming sector. Being able to discuss recent developments or case studies during your interview will demonstrate your passion and expertise in the field.
✨Tip Number 4
Prepare to discuss specific examples of successful SEO campaigns you've led, particularly those that involved technical SEO and link building. Highlighting measurable results will show your potential value to GIMO and their clients.
We think you need these skills to ace Head of SEO (Slough)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in SEO, particularly within the online gaming or sports betting industry. Emphasise your achievements and specific skills that align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for SEO and the iGaming industry. Mention specific strategies you have implemented in previous roles and how they can benefit GIMO and NetBet.
Showcase Technical Skills: In your application, clearly outline your technical SEO skills, including familiarity with tools like Google Search Console, Ahrefs, and SEMrush. Provide examples of how you've used these tools to drive results.
Highlight Communication Skills: Since excellent communication is key for this role, include examples of how you've effectively communicated SEO strategies and results to stakeholders in past positions. This will demonstrate your ability to work collaboratively.
How to prepare for a job interview at JR United Kingdom
✨Know Your SEO Stuff
Make sure you brush up on your technical SEO knowledge, especially regarding pagespeed, robots.txt, and sitemap.xml. Be prepared to discuss how you've successfully implemented these strategies in past roles.
✨Familiarise Yourself with Tools
Since the role requires familiarity with tools like Google Search Console, Ahrefs, and SEMrush, ensure you can speak confidently about your experience using these platforms. Highlight specific examples of how you've leveraged these tools to drive results.
✨Prepare for Campaign Discussions
Be ready to discuss your previous SEO campaigns in detail. Think about what worked, what didn’t, and how you measured success. This will show your analytical skills and ability to adapt strategies based on performance.
✨Showcase Your Communication Skills
As this role involves reporting to the Vice President and collaborating with various departments, demonstrate your excellent communication skills. Prepare to give examples of how you've effectively communicated complex SEO concepts to non-technical stakeholders.
