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For Companies At a Glance
- Tasks: Lead a marketing team and create impactful campaigns for the education sector.
- Company: Join Opto Talent, a dynamic software provider for primary and secondary education.
- Benefits: Enjoy a competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real difference in education while working in a collaborative and innovative environment.
- Qualifications: Experience in B2B marketing with a focus on demand and lead generation is essential.
- Other info: This role requires an EU work permit and is based in Wrexham, UK.
The predicted salary is between 48000 - 84000 £ per year.
Key Points
- Head of Marketing Manager Position – Education Sector
- Overseeing an existing marketing team
- Creating and executing marketing campaigns to increase demand
- Reporting into the CEO
About The Company
- Software for Primary & Secondary Education
- SaaS / PaaS solution
- Targeting Primary & Secondary Schools across the UK
About the Role
- Senior Marketing position
- Leading marketing campaigns in the Education sector
- Working closely with the sales team to ensure campaigns impact revenue growth
About the Candidate
- B2B Marketing background
- Demand Generation and Lead Generation experience
Head of Marketing (Education Sector) employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing (Education Sector)
✨Tip Number 1
Network with professionals in the education sector, especially those who have experience in B2B marketing. Attend industry events or webinars to connect with potential colleagues and learn about current trends.
✨Tip Number 2
Familiarise yourself with the latest marketing tools and software that are popular in the education sector. Being knowledgeable about SaaS and PaaS solutions will give you an edge when discussing strategies with the team.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've led in the past, particularly those that resulted in demand generation and lead generation. Be ready to share metrics and outcomes to demonstrate your impact.
✨Tip Number 4
Research the company thoroughly, including their existing marketing strategies and target audience. Understanding their position in the market will help you propose innovative ideas during interviews.
We think you need these skills to ace Head of Marketing (Education Sector)
Some tips for your application 🫡
Understand the Role: Take time to thoroughly read the job description for the Head of Marketing position. Understand the key responsibilities, such as overseeing a marketing team and executing campaigns specifically in the education sector.
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, demand generation, and lead generation. Use specific examples that demonstrate your success in these areas, particularly within the education sector.
Craft a Compelling Cover Letter: Write a cover letter that connects your background to the requirements of the role. Emphasise your leadership skills and how you can drive marketing campaigns that impact revenue growth, as mentioned in the job description.
Showcase Your Knowledge of the Sector: In your application, include insights or trends you've observed in the education sector. This shows your passion and understanding of the market, which is crucial for a senior marketing position.
How to prepare for a job interview at JR United Kingdom
✨Understand the Education Sector
Make sure to research the current trends and challenges in the education sector. Being knowledgeable about how marketing strategies can impact schools will show your potential employer that you are genuinely interested in the role.
✨Showcase Your Leadership Skills
As a Head of Marketing, you'll be leading a team. Prepare examples of how you've successfully managed teams in the past, focusing on your ability to inspire and drive results. Highlight any specific campaigns you've led that resulted in significant demand generation.
✨Align with Company Goals
Familiarise yourself with the company's mission and values. Be ready to discuss how your marketing strategies can align with their goals, particularly in increasing demand for their SaaS/PaaS solutions in primary and secondary education.
✨Prepare for B2B Marketing Questions
Expect questions related to B2B marketing strategies, especially around lead generation and demand generation. Have specific examples ready that demonstrate your experience and success in these areas, as they are crucial for the role.
