Head of Marketing

Overview

Super excited to be partnered with this powerhouse Beauty brand making huge waves in the industry. The community behind this brand speaks for itself—their presence is seen and heard by everyone.

Responsibilities

• Define and own the end-to-end brand strategy across all touchpoints, ensuring a consistent, compelling brand narrative.
• Work on social media campaigns, especially on TikTok, including influencer, affiliate, and UGC strategies.
• Shape and execute brand, digital, and growth marketing strategies.
• Develop and oversee multi-channel campaigns (paid social, SEO/SEM, email, influencers) to drive customer acquisition and ROI.
• Use analytics and consumer insights to inform strategy, measure success, and iterate on campaigns.
• Build and mentor a high-performing team, fostering a culture of creativity, accountability, and innovation.
• Manage marketing budgets and allocate resources effectively across brand and performance channels.

You Are

• 8+ years of experience in marketing, with at least 3 in a senior leadership role, ideally within the beauty, wellness, or lifestyle sector.
• Deep knowledge of digital marketing, social media trends, and e-commerce growth levers.
• Strong creative instincts paired with analytical and commercial acumen.
• Exceptional leadership, communication, and stakeholder management skills.

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