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- Tasks: Lead a team to drive growth for our D2C site and marketplaces, managing a £50m sales budget.
- Company: Join a dynamic social network focused on innovative digital marketing and eCommerce strategies.
- Benefits: Enjoy flexible working options, competitive salary, and opportunities for professional development.
- Why this job: Be part of a fast-paced environment where your insights directly impact sales and customer experience.
- Qualifications: Proven leadership in eCommerce with strong analytical and trading skills required.
- Other info: Collaborate cross-functionally to optimise digital channels and enhance profitability.
The predicted salary is between 48000 - 72000 £ per year.
This Head of Ecommerce role is responsible for delivering the growth objectives for the D2C site and third-party marketplaces. Managing a team of 9 across digital marketing channels (PPC, SEO, Email, Affiliates, Social) and digital trading to achieve a +£50m sales budget. The role will work cross-functionally with the digital operations and development team to deliver the KPIs that support the growth objectives.
The role is responsible for:
- Optimising the value of visitors and marketing channels by using data and insight to perform agile trading conversion rate optimisation activities (landing page optimisation, sort order, attributes, search results, recommendations, content) by device, and for recommending larger inputs into the digital operations and development team’s developmental roadmap.
- Managing a £5m CRM and Acquisition budget, evaluating the trade-offs between Cost of Acquisition (CAC) and Customer Lifetime Value (CLTV) to create the optimal spend.
- Ensuring the category and product proposition is appropriately ‘digitally’ focused by collaborating with the data/insight and buying/merchandising teams, using data and insight to influence product and category focus decisions.
- Aligning the digital channels’ focus and execution with the commercial plan by collaborating with the brand/creative team to ensure creative assets are digitally suitable.
- Increasing the digital channels’ profitability by collaborating with the data/insight team.
- Improving the operating profit of the marketplaces channel by analysing performance through a profit lens and understanding the levers to pull to drive profitable performance.
The successful Head of Ecommerce will be an experienced leader who knows how to bring out the best in their team. They should be:
- Commercially astute and possess strong analytical skills — able to make sense of complex problems quickly with a balanced approach for action.
- Trading focused, with the ability to recognise customer and commercial trade-offs, articulating the case for change with supporting customer and commercial benefits.
- Excellent at prioritising and managing competing internal demands to drive maximum value.
- An excellent influencer, capable of building and nurturing positive relationships with key stakeholders across the business.
- Confident, patient, polite, tactful, and diplomatic when dealing with difficult situations.
Head of Ecommerce employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Ecommerce
✨Tip Number 1
Familiarise yourself with the latest trends in ecommerce and digital marketing. Understanding current market dynamics will help you speak confidently about strategies that can drive growth, which is crucial for a Head of Ecommerce role.
✨Tip Number 2
Network with professionals in the ecommerce space. Attend industry events or webinars to connect with others who have experience in managing D2C sites and marketplaces. These connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've optimised conversion rates and managed budgets in previous roles. Being able to articulate your past successes will demonstrate your capability to handle the responsibilities outlined in the job description.
✨Tip Number 4
Showcase your leadership skills by highlighting experiences where you've successfully led teams through change or challenges. The ability to inspire and manage a team effectively is key for this position, so be ready to share relevant stories.
We think you need these skills to ace Head of Ecommerce
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in ecommerce, digital marketing, and team management. Use specific metrics to demonstrate your achievements, such as sales growth or successful campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for ecommerce and detail how your skills align with the responsibilities of the Head of Ecommerce role. Mention your experience with data-driven decision-making and team leadership.
Showcase Analytical Skills: Provide examples in your application that showcase your analytical skills. Discuss how you've used data to optimise marketing channels or improve conversion rates in previous roles.
Highlight Leadership Experience: Emphasise your leadership style and experience managing teams. Share specific instances where you successfully motivated your team or navigated challenges to achieve business objectives.
How to prepare for a job interview at JR United Kingdom
✨Showcase Your Analytical Skills
As the Head of Ecommerce, you'll need to demonstrate your strong analytical skills. Prepare examples of how you've used data to drive decisions in previous roles, particularly in optimising conversion rates and managing budgets.
✨Highlight Your Leadership Experience
This role involves managing a team, so be ready to discuss your leadership style. Share specific instances where you've successfully led a team to achieve sales targets or improved performance through effective collaboration.
✨Understand the Digital Landscape
Familiarise yourself with current trends in digital marketing channels like PPC, SEO, and social media. Be prepared to discuss how you would leverage these channels to meet the company's growth objectives.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities. Think about potential challenges you might face in this role and how you would address them, especially regarding balancing customer acquisition costs and lifetime value.
