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- Tasks: Lead a team to drive growth for our D2C site and marketplaces, managing a £50m sales budget.
- Company: Join a dynamic social network focused on innovative digital marketing and eCommerce strategies.
- Benefits: Enjoy flexible working options, competitive salary, and opportunities for professional development.
- Why this job: Be part of a fast-paced environment where your analytical skills can directly impact business success.
- Qualifications: Proven leadership experience in eCommerce with strong analytical and trading skills required.
- Other info: Ideal for those who thrive in collaborative settings and enjoy tackling complex challenges.
The predicted salary is between 48000 - 72000 £ per year.
This role is responsible for delivering the growth objectives for the D2C site and third-party marketplaces. Managing a team of 9 across digital marketing channels (PPC, SEO, Email, Affiliates, Social) and digital trading to achieve a +£50m sales budget. The role will work cross-functionally with the digital operations and development team to deliver KPIs supporting growth objectives.
The role is responsible for:
- Optimising the value of visitors and marketing channels by using data and insight to perform agile trading conversion rate optimisation activities (landing page optimisation, sort order, attributes, search results, recommendations, content) by device, and for recommending larger inputs into the digital operations and development team’s roadmap.
- Managing a £5m CRM and Acquisition budget, evaluating trade-offs between Cost of Acquisition (CAC) and Customer Lifetime Value (CLTV) to create the optimal spend.
- Ensuring the category and product proposition is digitally focused by collaborating with data/insight and buying/merchandising teams, using data to influence product and category focus decisions.
- Aligning digital channels’ focus and execution with the commercial plan by collaborating with the brand/creative team to ensure creative assets are digitally suitable.
- Increasing digital channels’ profitability by collaborating with the data/insight team.
- Improving the operating profit of the marketplaces channel by analysing performance through a profit lens and understanding the levers to drive profitable performance.
The successful candidate will be an experienced leader who knows how to bring out the best in their team. They should be commercially astute with strong analytical skills, able to understand complex problems quickly and act accordingly. Trading-focused, with the ability to recognize customer and commercial trade-offs, and articulate the case for change with supporting benefits. Excellent at prioritising and managing internal demands to maximise value. Strong influencer, capable of building positive relationships with key stakeholders. Confident, patient, polite, tactful, and diplomatic when dealing with difficult situations.
Head of Ecommerce employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Ecommerce
✨Tip Number 1
Familiarise yourself with the latest trends in ecommerce and digital marketing. Understanding current market dynamics will help you speak confidently about strategies that can drive growth, which is crucial for a Head of Ecommerce role.
✨Tip Number 2
Network with professionals in the ecommerce space. Attend industry events or webinars to connect with others who are already in similar roles. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your leadership skills by discussing past experiences where you've successfully managed teams. Highlight how you’ve motivated team members and achieved sales targets, as this is key for the Head of Ecommerce position.
✨Tip Number 4
Prepare to discuss data-driven decision-making. Be ready to explain how you've used analytics to optimise marketing channels and improve conversion rates, as this aligns perfectly with the responsibilities of the role.
We think you need these skills to ace Head of Ecommerce
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce, digital marketing, and team management. Use specific metrics to demonstrate your achievements, such as sales growth or budget management.
Craft a Compelling Cover Letter: In your cover letter, express your passion for eCommerce and how your skills align with the company's goals. Mention your experience with data-driven decision-making and team leadership, and provide examples of how you've successfully managed budgets.
Showcase Analytical Skills: Emphasise your analytical abilities in both your CV and cover letter. Discuss specific tools or methodologies you’ve used for conversion rate optimisation and how you’ve leveraged data to drive profitability.
Highlight Cross-Functional Collaboration: Demonstrate your experience working cross-functionally by providing examples of how you've collaborated with different teams, such as digital operations, creative, and merchandising, to achieve common objectives.
How to prepare for a job interview at JR United Kingdom
✨Showcase Your Leadership Skills
As a Head of Ecommerce, you'll be managing a team of nine. Be prepared to discuss your leadership style and provide examples of how you've successfully led teams in the past. Highlight any specific achievements that demonstrate your ability to inspire and motivate others.
✨Demonstrate Analytical Prowess
This role requires strong analytical skills. Be ready to talk about how you've used data to drive decisions in previous roles. Prepare to discuss specific metrics you've improved, such as conversion rates or customer acquisition costs, and how you achieved those results.
✨Understand the Digital Landscape
Familiarise yourself with the latest trends in ecommerce and digital marketing channels. Be prepared to discuss how you would optimise the value of visitors and marketing channels. Showing that you are up-to-date with industry changes will impress your interviewers.
✨Prepare for Cross-Functional Collaboration
This position involves working closely with various teams, including digital operations and development. Think of examples where you've successfully collaborated across departments to achieve common goals. Emphasising your ability to build relationships will be key.
