At a Glance
- Tasks: Lead global marketing strategy and drive customer acquisition in a high-growth fintech company.
- Company: Join a market leader in fraud prevention and authentication technology.
- Benefits: Enjoy a competitive salary, equity options, and flexible remote working arrangements.
- Why this job: Be part of an executive team shaping the future of financial technology with impactful marketing.
- Qualifications: 12+ years in senior marketing roles, preferably in B2B tech or financial services.
- Other info: Opportunity to build and mentor a high-performing marketing team in a dynamic environment.
The predicted salary is between 72000 - 108000 £ per year.
Join a market-leading company in the financial technology space and play a pivotal role in defining and executing its global marketing strategy. We are seeking a dynamic Chief Marketing Officer (CMO) to lead the marketing organisation, align it with the company’s broader strategic goals, and drive operational execution to accelerate growth. This is a rare opportunity to join the executive leadership team of a financially stable, high-growth business at the forefront of fraud prevention and authentication technology.
As CMO, you will be responsible for developing and leading the company’s global marketing strategy, building a high-performing team, and ensuring marketing plays a central role in the company’s commercial success. Your focus will include driving new customer acquisition, expanding the value of the existing client base, and elevating the company’s brand in a competitive, data-driven market.
The ideal candidate is a commercially minded marketing executive with deep experience in B2B technology, preferably within financial services, fraud prevention, financial crime, or adjacent sectors such as risk, identity verification, or cybersecurity. You bring a proven ability to scale marketing functions, develop demand generation programmes, and position complex technology products in regulated and competitive markets.
- Global Marketing Strategy: Own and evolve the company’s marketing strategy, aligning with growth objectives across retention and new business.
- Demand Generation: Lead multi-channel lead generation strategies that deliver consistent, high-quality pipeline growth in support of sales goals.
- Product & Portfolio Marketing: Partner with product and commercial teams to deliver content and collateral that enable sales and support go-to-market efforts.
- Brand & Communications: Oversee the company’s external messaging, PR, and brand identity to ensure consistency, clarity, and market relevance.
- Marketing Operations: Define and track performance KPIs, manage the marketing budget, and ensure marketing programmes are scalable and efficient.
Build, mentor, and retain a high-performing marketing team, fostering a culture of collaboration, accountability, and innovation.
Bachelor’s degree in Marketing, Business, or a related field (MBA or advanced degree preferred). ~12+ years of senior marketing leadership experience in a B2B tech environment, ideally within fraud prevention, financial crime, fintech, or adjacent regulated markets. ~ Demonstrated success building and scaling marketing functions, especially in high-growth or PE-backed businesses. ~ Strong leadership credentials with a track record of hiring, managing, and developing high-impact marketing teams. ~ Lead the marketing function at a market leader in fraud prevention technology.
Highly competitive compensation package, including equity, excellent benefits, and flexible remote working. If you’re a strategic and hands-on marketing leader with a passion for driving growth and leading high-performing teams, we want to hear from you!
Head Of Brand Marketing (Remote) employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head Of Brand Marketing (Remote)
✨Tip Number 1
Network with professionals in the fintech and fraud prevention sectors. Attend industry conferences, webinars, and local meetups to connect with potential colleagues or mentors who can provide insights into the company and its culture.
✨Tip Number 2
Research the latest trends in B2B marketing within the financial technology space. Being well-versed in current strategies and technologies will help you demonstrate your expertise and vision during discussions with our team.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully scaled marketing functions in previous roles. Highlighting your achievements in demand generation and brand positioning will showcase your fit for the CMO role.
✨Tip Number 4
Familiarise yourself with our company's products and services. Understanding our offerings and how they fit into the market will allow you to speak confidently about how you can elevate our brand and drive growth.
We think you need these skills to ace Head Of Brand Marketing (Remote)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B technology and marketing leadership. Focus on achievements that demonstrate your ability to drive growth and scale marketing functions, especially in the fintech or fraud prevention sectors.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the role and the company. Discuss your strategic vision for brand marketing and how your background aligns with their goals. Be specific about your experience in demand generation and team leadership.
Showcase Relevant Skills: In your application, emphasise skills such as global marketing strategy development, multi-channel lead generation, and performance tracking. Use concrete examples to illustrate how you've successfully implemented these strategies in previous roles.
Highlight Leadership Experience: Since this role requires building and mentoring a high-performing team, make sure to include examples of your leadership style and successes in developing marketing teams. Mention any initiatives you led that fostered collaboration and innovation.
How to prepare for a job interview at JR United Kingdom
✨Showcase Your Strategic Vision
As a candidate for the Head of Brand Marketing, it's crucial to demonstrate your ability to develop and execute a global marketing strategy. Prepare to discuss specific examples of how you've aligned marketing initiatives with broader business goals in previous roles.
✨Highlight Demand Generation Success
Be ready to share your experience with multi-channel lead generation strategies. Discuss how you've successfully driven customer acquisition and pipeline growth, particularly in B2B technology or financial services sectors.
✨Emphasise Team Leadership Skills
This role requires building and mentoring a high-performing marketing team. Prepare to talk about your leadership style, how you've developed talent in the past, and any specific achievements related to team performance and culture.
✨Demonstrate Industry Knowledge
Familiarise yourself with the latest trends in fraud prevention, financial crime, and fintech. Being able to speak knowledgeably about the industry will show your passion and commitment, making you a more compelling candidate.