Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead brand strategy and messaging for a high-growth AI SaaS company.
- Company: Join a pioneering tech firm with a strong product-market fit and innovative tech stack.
- Benefits: Enjoy a remote-first culture with flexibility and the chance to shape your role.
- Why this job: Be the first in this role, crafting compelling narratives that resonate globally.
- Qualifications: Experience in B2B SaaS or AI branding; storytelling skills for enterprise buyers required.
- Other info: This is a strategic hire reporting to the VP of Marketing.
The predicted salary is between 43200 - 72000 £ per year.
Propel are excited to be hiring a Head of Brand & Content for a high-growth AI SaaS company. It’s a great time to join the business as they have nailed product-market fit and built one of the best tech stacks in the space. Now they’re investing in brand to go bigger, bolder, and win the enterprise market. This is a foundational hire; you’ll be the first in this role, with a blank canvas and a leadership seat to shape how this company tells its story.
About the role
You’ll be the voice and vision behind the brand building messaging that cuts through complexity and resonates with CFOs and finance leaders across global markets. You will:
- Develop and roll out a full brand strategy and messaging framework (and ensure it actually gets used, not left in a PDF).
- Lead a growing team of content creators, designers, and product marketers, hiring where needed.
- Oversee all external communications, thought leadership, and PR.
- Partner with founders, product, and sales to sharpen positioning, boost visibility, and accelerate pipeline quality.
- Turn a complex product into compelling narratives that move hearts and numbers.
This role reports into the VP of Marketing and is one of the most strategic marketing hires the company will make this year.
About you
You’ve led brand and content in a B2B SaaS or AI company before, or you’re a senior lead ready for your step up. You know how to tell stories that speak to enterprise buyers, especially in finance and ops roles. You’ve worked cross-functionally and love collaborating with product and sales. You’re not scared of messy; you know how to build from scratch, influence upwards, and bring clarity where others bring noise. You’re confident, fast-paced, and know how to make an impact with limited resources.
The details
Location: Anywhere in Europe. Remote-first culture, with teams spread across Europe. This is your chance to build a category-defining brand from the ground up and do it at speed, with freedom and trust.
Head of Brand & Content - AI SaaS employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand & Content - AI SaaS
✨Tip Number 1
Familiarise yourself with the latest trends in AI and SaaS. Understanding the nuances of these industries will help you speak confidently about how to position the brand effectively.
✨Tip Number 2
Network with professionals in the B2B SaaS and AI sectors. Attend industry events or webinars to connect with potential colleagues and gain insights into what makes a successful brand strategy in this space.
✨Tip Number 3
Prepare to showcase your storytelling skills. Think of examples where you've turned complex ideas into compelling narratives, especially for enterprise buyers, as this will be crucial for the role.
✨Tip Number 4
Research the company’s current brand presence and identify areas for improvement. Being able to articulate your vision for their brand during discussions will demonstrate your proactive approach and strategic thinking.
We think you need these skills to ace Head of Brand & Content - AI SaaS
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Head of Brand & Content position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your experience in brand and content management, particularly in B2B SaaS or AI environments. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Strong Cover Letter: In your cover letter, express your passion for building brands and your understanding of the finance sector. Highlight specific examples of how you've successfully led teams and developed brand strategies in the past.
Showcase Your Storytelling Skills: Since the role involves turning complex products into compelling narratives, consider including a brief case study or example of a successful campaign you've led. This will demonstrate your storytelling ability and strategic thinking.
How to prepare for a job interview at JR United Kingdom
✨Showcase Your Storytelling Skills
As the Head of Brand & Content, your ability to tell compelling stories is crucial. Prepare examples of how you've successfully communicated complex ideas in previous roles, especially to enterprise buyers in finance and operations.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with product and sales teams. Be ready to discuss specific instances where your collaboration led to successful outcomes, as this role requires strong partnership across departments.
✨Prepare a Vision for Brand Strategy
Since this is a foundational hire, think about what your brand strategy would look like. Be prepared to share your vision on how you would develop and implement a messaging framework that resonates with target audiences.
✨Emphasise Your Leadership Experience
As you'll be leading a team of content creators and designers, it's important to convey your leadership style. Share examples of how you've built and managed teams, particularly in fast-paced environments, and how you inspire creativity and clarity.
