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For Companies At a Glance
- Tasks: Lead lifecycle marketing strategies to boost customer engagement and retention.
- Company: Join a global leader in productivity apps with 220 million downloads.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and innovation.
- Why this job: Be part of a creative team shaping the future of mobile marketing.
- Qualifications: 8+ years in lifecycle marketing, especially for subscription-based mobile apps.
- Other info: Work closely with senior stakeholders and make a significant impact.
The predicted salary is between 43200 - 72000 £ per year.
About the Client: Our client has built a global ecosystem of best-in-class streamlining workflow productivity apps and is listed as one of the first mobile applications on the Apple App Store. They are positioned as a global leader in this changing marketplace with increased competition and have 6+ globally recognized productivity-focused (B2B/B2C) technology products and 220 million downloads worldwide.
The Opportunity: Having transitioned to a subscription-driven business model, our client seeks a technical, creative, and highly strategic Head of Lifecycle Marketing to develop a growth-focused lifecycle marketing strategy, personalized content libraries, and a comprehensive journey map focused on personalization.
The Skills/Requirement Needed to Succeed:
- This role demands a scrappy, hands-on professional who can craft and execute end-to-end strategies, deeply engaging with the full customer journey to maximize conversion, engagement, retention, and lifetime value (LTV).
- This high-visibility position reports directly to the Vice President of Marketing and will work closely with key senior-level stakeholders.
- This role involves collaboration with the extended executive team and across the company’s entire consumer product portfolio.
Overall Experience: Must have 8+ years in lifecycle marketing for consumer-focused mobile apps; a further focus on subscription-based models is ideal.
Core Competencies: A well-rounded skill set that blends technical, creative, and analytical strengths. Expertise in creating targeted LTV-driven marketing campaigns that resonate with all unique customer segments.
Hands-On Approach: A leader who actively participates in campaign development and does not solely delegate tasks, ensuring strategy execution aligns with high standards.
Technical Expertise: Proficiency in lifecycle marketing technologies like Braze and Validity Software, plus experience in customer segmentation and personalization.
People Leadership: The incumbent must have 5+ years of experience in people leadership and building and scaling teams within similar corporate environments.
Technology, data, and creativity: Proven skills building out creative campaigns that are data-fueled and enhanced with key technology partnerships.
Metrics-Driven Mindset: Demonstrated ability to leverage data for lifecycle marketing success, using LTV, MAUs, RFM, retention, and trial-to-pay conversions as north-star metrics to drive customer engagement and ROI. You must have experience evaluating customer churn/retention, trial-to-pay and conversion, and other related metrics.
Head, Global Lifecycle Marketing employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head, Global Lifecycle Marketing
✨Tip Number 1
Familiarise yourself with the latest trends in lifecycle marketing, especially for subscription-based models. Understanding how successful companies leverage data to enhance customer engagement will give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the lifecycle marketing space, particularly those who have experience with mobile apps. Engaging with industry peers can provide insights and potentially lead to referrals that could help you land the job.
✨Tip Number 3
Showcase your hands-on approach by discussing specific campaigns you've led or contributed to. Highlighting your direct involvement in strategy execution will demonstrate your capability to meet the demands of this role.
✨Tip Number 4
Prepare to discuss metrics-driven strategies you've implemented in previous roles. Being able to articulate how you've used data to drive customer retention and conversion will resonate well with the hiring team.
We think you need these skills to ace Head, Global Lifecycle Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in lifecycle marketing, especially with consumer-focused mobile apps and subscription models. Use specific metrics to demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for lifecycle marketing and how your skills align with the company's goals. Mention your hands-on approach and ability to lead teams effectively.
Showcase Relevant Skills: Emphasise your technical expertise with lifecycle marketing technologies like Braze and Validity Software. Highlight your analytical skills and experience with customer segmentation and personalisation.
Prepare for Metrics Discussion: Be ready to discuss how you've used data to drive marketing success. Prepare examples of how you've evaluated customer churn, retention, and conversion metrics in your previous roles.
How to prepare for a job interview at JR United Kingdom
✨Showcase Your Strategic Thinking
As the Head of Global Lifecycle Marketing, you'll need to demonstrate your ability to develop and execute growth-focused strategies. Prepare examples of past campaigns where you successfully maximised customer engagement and retention, highlighting your strategic approach.
✨Highlight Technical Proficiency
Familiarity with lifecycle marketing technologies like Braze and Validity Software is crucial. Be ready to discuss how you've used these tools in previous roles to enhance customer segmentation and personalisation, showcasing your technical expertise.
✨Emphasise People Leadership Skills
With a requirement for 5+ years in people leadership, it's important to share your experiences in building and scaling teams. Discuss your leadership style and how you've fostered collaboration and creativity within your teams to achieve marketing goals.
✨Prepare Data-Driven Insights
A metrics-driven mindset is essential for this role. Come prepared with data that illustrates your success in evaluating customer churn, retention, and conversion rates. Use specific metrics to demonstrate how you've driven ROI through effective lifecycle marketing.
