Growth Marketing Lead

At Wyser, we harness AI to revolutionize the Advice and Guidance charity sector. Our cutting-edge technology empowers charities to expand their impact, streamline operations, and support more people in need. As a fast-growing, mission-driven start-up, we’re looking for passionate individuals who want to use their expertise to drive real-world change.

The Role

You’ll be instrumental in building and optimizing our inbound marketing engine—ensuring that advice and guidance charities can discover, engage with, and benefit from our AI-driven solutions. Create and implement data-driven strategies to develop low-friction customer acquisition through various digital channels, events, and partnerships. Develop a culture of experimentation and testing to identify new growth opportunities. You’ll work closely with our product and commercial teams to create high-impact marketing campaigns and content that position Wyser as a market leader, spark meaningful conversations, and attract new customers. This is the perfect opportunity for someone who thrives at the intersection of marketing technology, automation, and content-driven engagement.

What you’ll be owning:

• Content Strategy & Execution – Work with cross-functional teams to develop and distribute high-impact content, including social, webinars, case studies, and thought leadership.
• HubSpot & Marketing Automation – Manage and optimize HubSpot, automating lead nurturing, tracking engagement, and ensuring seamless integration with other tools.
• Inbound Marketing Operations – Design and refine lead-nurturing workflows, email automation, and content distribution strategies to attract and engage target audiences.
• Lead Scoring & Segmentation – Develop smart segmentation models to personalize outreach for different charity types and partners.
• Campaign Analytics & Performance Tracking – Monitor funnel performance, attribution, and marketing ROI, ensuring data-driven decision-making.
• SEO & Content Optimization – Collaborate with the content team to enhance blog posts, landing pages, and resources for better discoverability and engagement.
• Tech Stack Management – Oversee integrations between HubSpot and tools like Google Analytics, LinkedIn Ads, Zapier, and AI-powered engagement platforms.
• Sales Enablement – Support the commercial team by developing pitch decks, briefing notes, and materials aligned with the sales funnel.
• Client Engagement & Retention – Shape the client experience, messaging framework, and communication strategy to turn customers into brand ambassadors.

Who You Are:

• 4+ years of experience in marketing operations and demand generation (preferably in a SaaS or mission-driven startup).
• Strategy to execution - You are happy devising strategy, but also enjoy rolling up your sleeves and executing.
• HubSpot expert – You know how to build workflows, segment audiences, and optimize automation for maximum impact.
• Data-driven & analytical – You are obsessed with marketing metrics, lead scoring, and conversion optimization inside out.
• Creative storyteller – You have exceptional writing skills and can craft engaging, persuasive content.
• Self-starter & problem-solver – You thrive in a fast-paced startup environment, taking initiative and making things happen.
• Experience in AI, B2B SaaS, or the tech sector – You understand the unique challenges and opportunities in this space.

Why Join Us?

• Make a Real Impact – Help charities access AI-driven solutions that amplify their mission.
• Join a Fast-Growing Startup – Be part of an agile, dynamic team where your ideas shape the future.
• Work with Purpose-Driven People – Collaborate with passionate teammates who care about making a difference.
• Career Growth Opportunities – As we scale, you’ll have room to grow and develop your career.
• Fully Remote Role – Work from home with regular team meet-ups.

If you’re ready to use your marketing expertise to create meaningful change, we’d love to hear from you!