Global Marketing Manager

Better Placed Ltd – A Sunday Times Top 10 Employer!

Location:

guildford, United Kingdom

Job Category:

Other

–

EU work permit required:

Yes

Job Views:

2

Posted:

31.05.2025

Expiry Date:

15.07.2025

Job Description:

GLOBAL MARKETING MANAGER

2-3 DAYS IN SURREY OFFICE VS. HOME

YOU MUST HAVE GLOBAL FMCG BRAND EXPERIENCE TO APPLY

Key Responsibilities;

Brand Strategy & Communication

• Lead the development and implementation of global marketing strategy to build trust, drive trial, and expand market presence.
• Shape and execute integrated brand communications, ensuring alignment with global brand goals and local market needs.
• Define and share global media strategies and guiding principles with regional teams.
• Develop a comprehensive product category strategy focused on optimizing portfolio structure, innovation pipelines, and profitability.
• Drive high-impact innovation initiatives, leading cross-functional teams through the stage-gate process, including thorough post-launch assessments.
• Manage global product launches from start to finish—ensuring stakeholder alignment, toolkit development, regional rollout, and performance evaluation.
• Build deep expertise through analysis of consumer, customer, and competitor insights to guide strategic planning.
• Collaborate with insights and analytics teams and external agencies to design research programs that inform marketing decisions and enhance brand performance.

Cross-functional Collaboration & Governance

• Lead and co-chair strategic category meetings, ensuring they are action-driven and outcome-oriented.
• Establish strong partnerships with regional teams and core business functions (e.g., R&D, regulatory, finance, operations) to ensure aligned execution.
• Promote best practices, tools, and marketing frameworks to elevate global category performance.

Capability & Culture Leadership

• Serve as a role model for organizational values, fostering a high-performance culture.
• Help shape a world-class marketing function through strong strategic thinking, creativity, and consistent execution.
• In addition to category responsibilities, lead margin and portfolio management across the broader product offering, developing scalable tools to support optimization.

About You

Experience & Competencies

• 6+ years of global marketing experience with demonstrated success across the full marketing mix.
• Proven leader with experience in building and scaling global brands.
• Deep understanding of consumers, customers, and categories; driven by data and insights.
• Excellent communicator with strong influencing and leadership skills across global and cross-functional teams.
• Skilled in project and time management; capable of thriving in fast-paced, complex, and regulated environments.
• Strong commercial mindset with robust strategic, analytical, and quantitative skills.
• Highly collaborative and resilient; adept at building trust across diverse teams and cultures.
• Passionate about driving change and delivering results in entrepreneurial settings.

Education & Additional Requirements

• Degree in Marketing, Business Administration, or a related field (required).
• Advanced qualifications (e.g., MBA or marketing specialization) are a plus.
• Willingness and ability to travel internationally as needed.

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