Freelance Marketing Manager

Our client is a leading digital product, brand and marketing agency based in London. They are looking for a Freelance Marketing Communications Manager to work along the Marketing Director and assist with all their internal marketing campaigns. This position is part-time 2 to 3 days per week and for 3 months minimum. They offer hybrid working and offices are in London.

The Role & Responsibilities

• Your day-to-day focus is on coordinating and executing marketing tasks that promote the agency and generate commercial opportunities.
• Providing support across all marketing activities, as well as actively contributing to the creation and evolution of marketing strategies & plans, you work closely with the leadership team.
• You own all aspects of our campaigns, from creating plans and liaising with production teams to implementation across key channels.
• You will drive our key social media content initiatives, including our vodcast production and case study promotion.
• You will also liaise with key delivery teams across web, creative and leadership to coordinate key activations.
• Responding to ideas from the leadership team, you create a variety of content needed to execute the marketing strategy, including but not limited to, thought leadership pieces, video and visual assets that drive engagement with the agency.
• This will be a key element of executing a content plan that will be created in partnership with the growth leadership.
• Executing successfully against this plan will deliver measurable outcomes that positively impact the bottom line.
• Immersed in data, and with guidance from the growth leadership team, you track and report on key performance metrics across the 360 marketing process.
• You understand what great performance looks like and understand what data to track and how to apply the learning from that data.
• In partnership with the technical team, you interpret web analytics data to optimise its performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
• Responding to specific client needs you coordinate the creation of content to support the pitch process in partnership with other members of the growth team.
• Flexing your creative muscles you tell compelling stories of the agency's capabilities through pitch decks, case studies and radials.
• Away from responding to specific client needs you produce engaging marketing assets that present the agency in the appropriate tone of voice and communicate with our target market in a way that inspires and excites.
• Partnering with the studio manager, you coordinate the creative resources needed for the workstreams you are engaged in.
• Owning the events calendar, you identify and suggest relevant events in London for attendance, focusing on those that offer networking opportunities to discover new leads and expand our network.
• Using your understanding of the awards landscape, you suggest which to enter and why, showcasing to senior members of the growth team where you think the opportunities are.

Skills required

• As a marketing professional you bring experience of working within an agency in a marketing or comms position, where there has been a focus on generating new customers through your marketing activity.
• Your experience will include one or more of the following:

• Demonstrable experience in running marketing campaigns across traditional and digital channels.
• Experience managing social content production and campaigns.
• Experience writing awards submissions.
• Experience coordinating events.
• Experience in setting up & optimising Google AdWords campaigns.
• Knowledge of website analytics and reporting tools (e.g., Google Analytics, GSC).

Please send CV stating your day rate expectations.