Digital PR Consultant

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Walker and Sloan – Digital PR Consultant

Location: London, UK (Full-time, London HQ)

The Role:

As a Digital PR Consultant within the agency\’s Content & PR team, you will:

• Deliver high-standard client PR strategies, create new opportunities, and contribute to new business wins.
• Manage the execution of client PR strategies with clear aims, KPIs, and tactical plans.
• Utilize storytelling, media relations, and your network to create value for clients.
• Collaborate across departments, taking ownership and working efficiently to impact client success.

Responsibilities:

1. Design and implement digital PR strategies, including outreach, press releases, and pitches, to achieve tangible results.
2. Create innovative, data-driven digital PR strategies aligned with client objectives.
3. Build and maintain relationships with journalists, content creators, influencers, and media outlets.
4. Assist in winning new business through proposals, chemistry meetings, and pitches.
5. Review performance with clients, recommend adjustments, and ensure results are meaningful, not just box-ticking.
6. Report on work impact, support client meetings, and demonstrate value at QBRs.
7. Ensure high-quality work within budget constraints.

Success in the Role:

• Bring innovative thinking and creativity to solve PR challenges, inspiring clients and team.
• Establish a reputation as an expert, contributing to new business and team growth.
• Gain respect from clients through valuable insights and strategic advice.

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