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- Tasks: Lead and optimise PPC campaigns while collaborating with marketing and design teams.
- Company: Join a dynamic NI-based digital agency focused on performance-driven strategies.
- Benefits: Enjoy a competitive salary, bonuses, and access to the latest tools in a hybrid work environment.
- Why this job: Be part of a fast-paced culture that values innovation and professional growth.
- Qualifications: 3+ years in digital marketing with strong PPC and analytics skills required.
- Other info: Google Ads/Analytics certification and experience with eCommerce or B2B is a plus.
The predicted salary is between 36000 - 60000 £ per year.
We are currently working with a NI based digital agency who are looking for two digital performance specialists to join their team. You will take ownership of performance-driven digital campaigns, with a strong focus on PPC, analytics, and search engine marketing. Your will work directly with the marketing and design team to help make smarter, faster decisions. This is a hybrid working role and requires being in the office 2-3 times per week.
Key Responsibilities:
- Lead the development, execution, and optimisation of PPC campaigns across platforms such as Google Ads, Meta advertising, and paid social channels.
- Track and report on key campaign metrics using platforms like Google Analytics, Google Tag Manager, and data visualisation tools.
- Drive strategies for search engine monetisation and collaborate with content and SEO teams to enhance revenue generation.
- Conduct ongoing A/B and multivariate testing to improve campaign outcomes and landing page performance.
- Use performance data to make actionable recommendations and inform broader marketing strategies.
- Keep up-to-date with digital marketing trends, tools, and industry best practices.
Requirements:
- Minimum of 3 years’ experience in a digital marketing or performance marketing role, with strong PPC and analytics experience.
- Deep knowledge of Google Ads, Google Analytics, and search engine marketing strategies.
- Comfortable using bid management and automation tools to optimise campaign delivery.
- Strong analytical and communication skills, with the ability to present complex data clearly.
- Self-starter with the ability to manage multiple projects independently or within a team.
- Google Ads and/or Google Analytics certification.
- Experience with marketing tools such as SEMrush, Ahrefs, or equivalent.
- Background in performance marketing for eCommerce or B2B sectors.
Offer:
- Competitive salary and bonus
- A collaborative and fast-moving working environment.
- Access to the latest tools and opportunities for continuous professional development.
Digital Performance Specialist employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Performance Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and digital marketing. Follow industry leaders on social media, subscribe to relevant newsletters, and participate in online forums to stay updated. This knowledge will not only help you in interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who work in performance marketing. Attend industry events, webinars, or local meetups to connect with potential colleagues or mentors who can provide insights and possibly refer you to opportunities at our company.
✨Tip Number 3
Showcase your analytical skills by preparing case studies of past campaigns you've worked on. Be ready to discuss specific metrics, tools used, and the outcomes achieved. This practical demonstration of your experience will set you apart during discussions with our team.
✨Tip Number 4
Make sure to highlight any certifications you have, particularly in Google Ads and Google Analytics. If you haven't obtained these yet, consider doing so before applying. Certifications can significantly boost your credibility and show your commitment to professional development.
We think you need these skills to ace Digital Performance Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, particularly in PPC and analytics. Use specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital performance marketing. Mention your familiarity with tools like Google Ads and Google Analytics, and how you can contribute to the agency's goals. Be sure to align your skills with the key responsibilities outlined in the job description.
Showcase Relevant Certifications: If you have certifications in Google Ads or Google Analytics, make them prominent in your application. This will help validate your expertise and show that you are committed to staying updated in the field.
Highlight Analytical Skills: Since the role requires strong analytical skills, provide examples of how you've used data to drive decisions in past roles. Discuss any A/B testing or multivariate testing you've conducted and the impact it had on campaign performance.
How to prepare for a job interview at JR United Kingdom
✨Showcase Your PPC Expertise
Be prepared to discuss your experience with PPC campaigns in detail. Highlight specific campaigns you've managed, the strategies you employed, and the results achieved. This will demonstrate your hands-on knowledge and ability to drive performance.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come equipped with examples of how you've used data to inform decisions. Discuss tools like Google Analytics and how you've tracked key metrics to optimise campaigns effectively.
✨Stay Updated on Industry Trends
Familiarise yourself with the latest trends in digital marketing and performance marketing. Being able to discuss recent developments or tools can show your passion for the field and your commitment to continuous learning.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities. Prepare for scenarios where you might need to optimise a failing campaign or collaborate with other teams. This will showcase your critical thinking and teamwork skills.
