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For Companies At a Glance
- Tasks: Lead digital marketing strategies and inspire a creative team to drive brand growth.
- Company: Somos Digital partners with ambitious brands to turn attention into sustainable revenue.
- Benefits: Enjoy a competitive salary, performance bonuses, and a culture that promotes experimentation and career growth.
- Why this job: Join a dynamic team where creativity meets measurable performance and make a real impact.
- Qualifications: 5-8 years in multi-channel digital marketing with proven leadership and performance metrics experience.
- Other info: Apply via LinkedIn and email your résumé and portfolio for consideration.
The predicted salary is between 43200 - 72000 ÂŁ per year.
About the Position
The Digital Marketing Director (aka: Brand Growth Director) sits at the intersection of brand storytelling and measurable performance. You’ll architect the vision for how Social, Influencer/KOL, Email/SMS, and Google Ads work together to move customers from first touch to lifelong advocates—all while safeguarding brand voice and accelerating revenue.
Somos Digital is a performance-driven creative partner for ambitious brands. We blend insight-led strategy, channel-agnostic creativity, and rigorous optimization to turn attention into sustainable revenue. From full-funnel launches to evergreen retention programs, we create work that feels human and performs like a machine.
Key Responsibilities
- Integrated Growth Strategy – Build quarterly roadmaps that connect awareness, engagement, and conversion across social, KOL, email/SMS, and paid search.
- Team Leadership – Coach and inspire a team (channel managers, designers, copywriters). Set OKRs, streamline workflows, and foster a culture of feedback and experimentation.
- Performance Optimization – Direct A/B tests, segment analyses, and creative iterations to lift CAC /LTV, CTR, CVR, and retention. Translate data into actionable insights for both creative and media teams.
- Budget & Forecasting – Own channel budgets, pacing, and scenario planning. Present monthly performance narratives to executive leadership, tying spend to revenue and margin.
- Process & Enablement – Standardize briefing templates, dashboard reporting, and post-mortems so wins scale and misses turn into playbook updates.
Must-Haves
- 5–8 yrs leading multi-channel digital marketing (agency or high-growth brand).
- Proven ownership of both creative ideation and performance metrics (ROAS, LTV:CAC).
- Hands-on mastery in at least two of the four core channels; strong literacy in the others.
- Track record of building and mentoring cross-functional teams.
- Comfortable with GA4, Meta/Google Ads, Klaviyo/ESP dashboards, Looker/Data Studio.
- Exceptional communication—equally persuasive in a creative review or a board deck.
Nice-to-Haves
- Experience scaling influencer programs.
- Working knowledge of multi-touch attribution or MMM.
- Certified in Google Ads or HubSpot CRM.
Benefits & Culture
- Competitive salary + performance bonus.
- A culture that values experimentation, clear feedback loops, and career growth paths.
How to Apply
In addition to applying directly on LinkedIn, please also send your résumé, plus any portfolio links, to [emailprotected] with the subject line: “Brand Growth Director – [Your Name]”.
Digital Marketing Director (Watford) employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Director (Watford)
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in social media and influencer marketing. This will not only help you understand the role better but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who have experience in leadership roles. Attend industry events or webinars to connect with potential colleagues and learn from their experiences.
✨Tip Number 3
Prepare to discuss specific metrics and performance indicators that are relevant to the role, such as ROAS and LTV:CAC. Being able to demonstrate your understanding of these concepts will show your readiness for the position.
✨Tip Number 4
Research Somos Digital and their approach to brand growth. Understanding their values and strategies will allow you to tailor your conversation and show how your vision aligns with theirs during the interview process.
We think you need these skills to ace Digital Marketing Director (Watford)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Digital Marketing Director position. Familiarise yourself with the key responsibilities such as integrated growth strategy, team leadership, and performance optimisation.
Tailor Your CV: Customise your CV to highlight relevant experience in multi-channel digital marketing. Emphasise your achievements in creative ideation and performance metrics, particularly in the channels mentioned in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the brand's vision. Mention specific examples of how you've successfully led teams and optimised performance in previous roles.
Follow Application Instructions: When submitting your application, ensure you send your résumé and any portfolio links to the specified email address with the correct subject line. Double-check for any typos or errors before hitting send.
How to prepare for a job interview at JR United Kingdom
✨Understand the Brand's Voice
Before your interview, make sure you thoroughly understand the brand's voice and values. Research their previous campaigns and how they engage with their audience. This will help you articulate how you can safeguard and enhance their brand identity.
✨Showcase Your Multi-Channel Expertise
Be prepared to discuss your hands-on experience with various digital marketing channels. Highlight specific campaigns where you've successfully integrated social media, email, and paid search strategies, and be ready to share measurable outcomes.
✨Prepare for Performance Metrics Discussion
Since the role focuses on performance optimisation, brush up on key metrics like ROAS, LTV:CAC, and CTR. Be ready to discuss how you've used data to drive decisions in past roles and how you plan to apply this in the new position.
✨Demonstrate Leadership Skills
As a Digital Marketing Director, you'll need to lead a team. Prepare examples of how you've coached and inspired teams in the past. Discuss your approach to setting OKRs and fostering a culture of feedback and experimentation.
