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- Tasks: Lead digital marketing strategies across social, email, and ads to drive brand growth.
- Company: Somos Digital partners with ambitious brands to turn attention into sustainable revenue.
- Benefits: Enjoy a competitive salary, performance bonuses, and a culture of experimentation and growth.
- Why this job: Join a dynamic team that values creativity, feedback, and impactful storytelling.
- Qualifications: 5-8 years in multi-channel digital marketing with strong leadership and analytical skills.
- Other info: Send your résumé and portfolio to apply; be part of a forward-thinking company!
The predicted salary is between 43200 - 72000 ÂŁ per year.
The Digital Marketing Director (aka: Brand Growth Director) sits at the intersection of brand storytelling and measurable performance. You’ll architect the vision for how Social, Influencer/KOL, Email/SMS, and Google Ads work together to move customers from first touch to lifelong advocates—all while safeguarding brand voice and accelerating revenue. Somos Digital is a performance-driven creative partner for ambitious brands. We blend insight-led strategy, channel-agnostic creativity, and rigorous optimization to turn attention into sustainable revenue. From full-funnel launches to evergreen retention programs, we create work that feels human and performs like a machine.
Key Responsibilities
- Integrated Growth Strategy – Build quarterly roadmaps that connect awareness, engagement, and conversion across social, KOL, email/SMS, and paid search.
- Team Leadership – Coach and inspire a team (channel managers, designers, copywriters). Set OKRs, streamline workflows, and foster a culture of feedback and experimentation.
- Performance Optimization – Direct A/B tests, segment analyses, and creative iterations to lift CAC/LTV, CTR, CVR, and retention. Translate data into actionable insights for both creative and media teams.
- Budget & Forecasting – Own channel budgets, pacing, and scenario planning. Present monthly performance narratives to executive leadership, tying spend to revenue and margin.
- Process & Enablement – Standardize briefing templates, dashboard reporting, and post-mortems so wins scale and misses turn into playbook updates.
Must-Haves
- 5–8 yrs leading multi-channel digital marketing (agency or high-growth brand).
- Proven ownership of both creative ideation and performance metrics (ROAS, LTV:CAC).
- Hands-on mastery in at least two of the four core channels; strong literacy in the others.
- Track record of building and mentoring cross-functional teams.
- Comfortable with GA4, Meta/Google Ads, Klaviyo/ESP dashboards, Looker/Data Studio.
- Exceptional communication—equally persuasive in a creative review or a board deck.
Nice-to-Haves
- Experience scaling influencer programs.
- Working knowledge of multi-touch attribution or MMM.
- Certified in Google Ads or HubSpot CRM.
Benefits & Culture
- Competitive salary + performance bonus.
- A culture that values experimentation, clear feedback loops, and career growth paths.
How to Apply
In addition to applying directly on LinkedIn, please also send your résumé, plus any portfolio links, to (emailprotected) with the subject line: “Brand Growth Director – (Your Name)”.
Digital Marketing Director employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Director
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in social media and influencer marketing. This knowledge will help you speak confidently about how to integrate these channels effectively during interviews.
✨Tip Number 2
Prepare to discuss specific examples of how you've optimised performance metrics like CAC, LTV, and CTR in your previous roles. Having concrete data and results at your fingertips will demonstrate your hands-on mastery and strategic thinking.
✨Tip Number 3
Showcase your leadership skills by preparing anecdotes about how you've built and mentored cross-functional teams. Highlighting your ability to inspire and coach others will resonate well with the hiring team.
✨Tip Number 4
Be ready to discuss your experience with tools like GA4, Meta/Google Ads, and Klaviyo. Familiarity with these platforms is crucial, so consider brushing up on any features or updates that may have been released recently.
We think you need these skills to ace Digital Marketing Director
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Digital Marketing Director position. Familiarise yourself with key terms like CAC, LTV, and performance metrics to demonstrate your knowledge.
Tailor Your CV: Customise your CV to highlight relevant experience in multi-channel digital marketing. Emphasise your leadership skills and any specific achievements related to brand growth, performance optimisation, and team management.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the company's mission. Use specific examples from your past experiences to illustrate how you can contribute to their goals.
Showcase Your Portfolio: If you have a portfolio of past work, include links to it in your application. Highlight projects that demonstrate your ability to blend creativity with measurable performance, especially in the channels mentioned in the job description.
How to prepare for a job interview at JR United Kingdom
✨Showcase Your Strategic Vision
As a Digital Marketing Director, you'll need to demonstrate your ability to create integrated growth strategies. Prepare examples of how you've successfully connected various channels like social media, email, and paid search in past roles.
✨Highlight Team Leadership Skills
Be ready to discuss your experience in coaching and inspiring teams. Share specific instances where you set OKRs, streamlined workflows, or fostered a culture of feedback and experimentation within your team.
✨Demonstrate Data-Driven Decision Making
Since performance optimisation is key, come prepared with examples of how you've used data to inform creative decisions. Discuss A/B tests, segment analyses, and how you've translated insights into actionable strategies.
✨Communicate Effectively
Exceptional communication is crucial for this role. Practice articulating your ideas clearly and persuasively, whether discussing creative concepts or presenting performance narratives to leadership. Tailor your communication style to suit different audiences.
