Digital Marketing Director

Digital Marketing Director

Bolton Full-Time 43200 - 72000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead digital marketing strategies and inspire a creative team to drive brand growth.
  • Company: Somos Digital is a performance-driven partner for ambitious brands, blending creativity with measurable results.
  • Benefits: Enjoy a competitive salary, performance bonuses, and a culture that promotes experimentation and career growth.
  • Why this job: Join a dynamic team where your ideas can shape brand storytelling and impact revenue.
  • Qualifications: 5-8 years in multi-channel digital marketing with proven leadership and performance metrics experience.
  • Other info: Apply via LinkedIn and email your rĂ©sumĂ© and portfolio for consideration.

The predicted salary is between 43200 - 72000 ÂŁ per year.

About the Position

The Digital Marketing Director (aka: Brand Growth Director) sits at the intersection of brand storytelling and measurable performance. You’ll architect the vision for how Social, Influencer/KOL, Email/SMS, and Google Ads work together to move customers from first touch to lifelong advocates—all while safeguarding brand voice and accelerating revenue. Somos Digital is a performance-driven creative partner for ambitious brands. We blend insight-led strategy, channel-agnostic creativity, and rigorous optimization to turn attention into sustainable revenue. From full-funnel launches to evergreen retention programs, we create work that feels human and performs like a machine.

Key Responsibilities

  • Integrated Growth Strategy – Build quarterly roadmaps that connect awareness, engagement, and conversion across social, KOL, email/SMS, and paid search.
  • Team Leadership – Coach and inspire a team (channel managers, designers, copywriters). Set OKRs, streamline workflows, and foster a culture of feedback and experimentation.
  • Performance Optimization – Direct A/B tests, segment analyses, and creative iterations to lift CAC /LTV, CTR, CVR, and retention. Translate data into actionable insights for both creative and media teams.
  • Budget & Forecasting – Own channel budgets, pacing, and scenario planning. Present monthly performance narratives to executive leadership, tying spend to revenue and margin.
  • Process & Enablement – Standardize briefing templates, dashboard reporting, and post-mortems so wins scale and misses turn into playbook updates.

Must-Haves

  • 5–8 yrs leading multi-channel digital marketing (agency or high-growth brand).
  • Proven ownership of both creative ideation and performance metrics (ROAS, LTV:CAC).
  • Hands-on mastery in at least two of the four core channels; strong literacy in the others.
  • Track record of building and mentoring cross-functional teams.
  • Comfortable with GA4, Meta/Google Ads, Klaviyo/ESP dashboards, Looker/Data Studio.
  • Exceptional communication—equally persuasive in a creative review or a board deck.

Nice-to-Haves

  • Experience scaling influencer programs.
  • Working knowledge of multi-touch attribution or MMM.
  • Certified in Google Ads or HubSpot CRM.

Benefits & Culture

  • Competitive salary + performance bonus.
  • A culture that values experimentation, clear feedback loops, and career growth paths.

How to Apply

In addition to applying directly on LinkedIn, please also send your résumé, plus any portfolio links, to (emailprotected) with the subject line: “Brand Growth Director – (Your Name)”.

Digital Marketing Director employer: JR United Kingdom

At Somos Digital, we pride ourselves on being an exceptional employer in Bolton, Greater Manchester, where creativity meets performance. Our vibrant work culture fosters experimentation and clear feedback, ensuring that every team member has the opportunity to grow and thrive. With competitive salaries, performance bonuses, and a commitment to professional development, we empower our employees to lead impactful marketing strategies while enjoying a supportive and dynamic environment.
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Contact Detail:

JR United Kingdom Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Digital Marketing Director

✨Tip Number 1

Familiarise yourself with the latest trends in digital marketing, especially in social media and influencer marketing. This will not only help you understand the landscape but also allow you to speak confidently about innovative strategies during interviews.

✨Tip Number 2

Network with professionals in the digital marketing field, particularly those who have experience in leadership roles. Attend industry events or webinars to connect with potential colleagues and learn from their experiences.

✨Tip Number 3

Prepare to discuss your past successes in leading multi-channel campaigns. Be ready to share specific metrics and outcomes that demonstrate your ability to drive performance and optimise budgets effectively.

✨Tip Number 4

Showcase your leadership skills by discussing how you've built and mentored teams in previous roles. Highlight any processes you've implemented that fostered a culture of feedback and experimentation, as this aligns with the company's values.

We think you need these skills to ace Digital Marketing Director

Integrated Growth Strategy Development
Team Leadership and Coaching
Performance Optimisation Techniques
Data Analysis and Interpretation
Budget Management and Forecasting
Multi-Channel Digital Marketing Expertise
Creative Ideation and Execution
Proficiency in Google Analytics 4 (GA4)
Experience with Meta/Google Ads
Familiarity with Klaviyo/ESP Dashboards
Strong Communication Skills
Ability to Conduct A/B Testing
Knowledge of Customer Acquisition Cost (CAC) and Lifetime Value (LTV)
Experience in Influencer Marketing
Understanding of Multi-Touch Attribution

Some tips for your application 🫡

Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Digital Marketing Director position. Tailor your application to highlight how your experience aligns with their needs.

Craft a Compelling CV: Your CV should clearly showcase your 5-8 years of experience in multi-channel digital marketing. Emphasise your achievements in creative ideation and performance metrics, and ensure it is formatted professionally.

Write a Strong Cover Letter: In your cover letter, express your passion for digital marketing and how you can contribute to the company's goals. Mention specific examples of your past successes in leading teams and driving performance optimisation.

Include Relevant Portfolio Links: If you have a portfolio showcasing your work in digital marketing, include links in your application. This will provide tangible evidence of your skills and creativity, making your application stand out.

How to prepare for a job interview at JR United Kingdom

✨Showcase Your Multi-Channel Expertise

Make sure to highlight your experience in leading multi-channel digital marketing campaigns. Be prepared to discuss specific examples of how you've integrated social media, email, and paid search strategies to drive growth.

✨Demonstrate Leadership Skills

As a Digital Marketing Director, you'll be expected to lead and inspire a team. Share your experiences in coaching and mentoring team members, and how you've fostered a culture of feedback and experimentation in previous roles.

✨Prepare for Data-Driven Discussions

Since performance metrics are crucial for this role, come ready to discuss how you've used data to inform your marketing strategies. Be specific about the tools you've used, such as GA4 or Klaviyo, and how you've translated data into actionable insights.

✨Communicate Effectively

Exceptional communication is key for this position. Practice articulating your ideas clearly and persuasively, whether discussing creative concepts or presenting performance narratives to leadership. Tailor your communication style to suit different audiences.

Digital Marketing Director
JR United Kingdom
J
  • Digital Marketing Director

    Bolton
    Full-Time
    43200 - 72000 ÂŁ / year (est.)

    Application deadline: 2027-06-11

  • J

    JR United Kingdom

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