At a Glance
- Tasks: Join our team to drive digital marketing strategies and boost brand visibility.
- Company: Fusion Fibre Group is a UK ISP focused on providing future-proof broadband solutions.
- Benefits: Enjoy flexible working options, creative freedom, and opportunities for professional growth.
- Why this job: Be part of a mission to connect communities and make a real impact in the digital age.
- Qualifications: Degree in Marketing/Digital Media preferred; 5 years of digital marketing experience required.
- Other info: Experience with PPC, SEO, and content creation is essential.
The predicted salary is between 36000 - 60000 Β£ per year.
Fusion Fibre Group is a registered internet service provider (ISP) in the UK. In this digital world, broadband is key for the growth and development of both businesses and homes. Fusion Fibre Groupβs purpose is to futureproof communities in the UK with durable, Gigabit-capable full fibre broadband networks. The digital age has fundamentally shifted how we live, work, play, and connect with the world, and we aim to ensure no one is left behind.
The Digital Marketing Coordinator will join our Marketing team to support the delivery of our digital marketing strategy. Responsibilities include promoting the business, increasing brand visibility, and supporting growth in sales. The role involves designing and executing digital campaigns, managing and developing our upcoming website, and demonstrating measurable results from marketing initiatives.
Responsibilities:
- Planning and managing PPC campaigns across Google, including bid strategies and target acquisition rates.
- Maintaining brand awareness and generating leads via social networks, with organic and paid content.
- Developing SEO strategies using tools like Semrush to improve search engine visibility.
- Managing the development of our new website, including content growth and collaboration with developers.
- Using CRM to plan campaigns to re-engage previous leads.
- Writing SEO-friendly copy for website pages, considering readability and SEO scores.
- Creating visual content with tools like Adobe Photoshop, Illustrator, and After Effects.
- Tracking conversions, analyzing data, and reporting campaign performance to SMT monthly.
- Engaging with customers on social media, email campaigns, and maintaining brand reputation.
- Managing customer data using Excel and following GDPR guidelines.
- Conducting competitive research to inform marketing strategies.
Objectives:
- Develop and optimize website content to increase organic traffic and sales.
- Plan and execute campaigns to re-engage leads and push them into the sales funnel.
- Create engaging digital ads, including static and animated videos.
- Manage Google Ads and Meta Ads campaigns, optimizing for ROI.
- Analyze data to identify opportunities for digital presence improvement and ROI maximization.
Qualifications/Experience:
- Degree or equivalent in Marketing/Digital Media (preferred).
- At least 5 years of experience in digital marketing, managing multiple projects and stakeholders.
- Proficiency in PPC campaign management.
- Strong planning, communication, and strategic skills.
- Problem-solving and innovative thinking abilities.
Key Skills:
- Effective communication, teamwork, performance, productivity, integrity, reliability, technical competence, creativity, inquisitiveness.
Performance Criteria:
- Enhance brand presence and market penetration.
- Increase organic sales and optimize cost per acquisition.
- Deliver the annual digital marketing plan on time.
- Achieve measurable results through statistical analysis.
Digital Marketing Coordinator employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice π€«
We think this is how you could land Digital Marketing Coordinator
β¨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in PPC and SEO. This will not only help you understand the role better but also allow you to speak confidently about your knowledge during interviews.
β¨Tip Number 2
Showcase your experience with tools like Semrush and Adobe Creative Suite. If you have any personal projects or case studies, be ready to discuss how you've used these tools to achieve measurable results.
β¨Tip Number 3
Engage with Fusion Fibre Group's online presence before your interview. Comment on their social media posts or share relevant content to demonstrate your interest and understanding of their brand.
β¨Tip Number 4
Prepare to discuss specific examples of how you've successfully managed digital campaigns in the past. Highlight your problem-solving skills and how you've adapted strategies based on data analysis.
We think you need these skills to ace Digital Marketing Coordinator
Some tips for your application π«‘
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in PPC campaigns, SEO strategies, and content creation. Use keywords from the job description to align your skills with what Fusion Fibre Group is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the company's mission. Mention specific examples of past successes in similar roles, especially those that demonstrate measurable results.
Showcase Your Skills: Include a section in your application that details your proficiency with tools like Semrush, Adobe Creative Suite, and CRM systems. Highlight any experience you have with managing Google Ads and social media campaigns.
Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail, which is crucial in digital marketing.
How to prepare for a job interview at JR United Kingdom
β¨Showcase Your Digital Marketing Knowledge
Make sure to brush up on the latest trends in digital marketing, especially in PPC and SEO. Be prepared to discuss specific tools like Semrush and your experience with Google Ads, as this will demonstrate your expertise and readiness for the role.
β¨Prepare Examples of Past Campaigns
Have a few case studies or examples of successful digital campaigns you've managed. Highlight your role, the strategies you implemented, and the measurable results achieved. This will help illustrate your hands-on experience and problem-solving skills.
β¨Understand the Companyβs Brand and Goals
Research Fusion Fibre Group and understand their mission to futureproof communities with broadband. Be ready to discuss how your skills can contribute to their objectives, particularly in enhancing brand visibility and driving sales growth.
β¨Demonstrate Your Creativity
Since the role involves creating visual content, be prepared to discuss your creative process. Bring examples of your work using tools like Adobe Photoshop or Illustrator, and explain how you approach designing engaging digital ads.