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- Tasks: Join our CRM team to create engaging automated campaigns and enhance customer experiences.
- Company: A fast-growing consumer brand known for its collaborative culture and innovative CRM strategies.
- Benefits: Enjoy hybrid working, a dynamic team environment, and opportunities for creative and technical growth.
- Why this job: Be part of a vibrant team that values creativity and technical skills in a fast-paced setting.
- Qualifications: 2+ years in CRM campaigns, HTML proficiency, and experience with CRM tools required.
- Other info: Work 3 days a week onsite in Redditch, with a focus on personalisation and customer engagement.
The predicted salary is between 30000 - 42000 £ per year.
A high-growth consumer brand is looking for a hands-on Senior CRM Executive to join their dynamic and growing CRM Automation team. The company is renowned for its fast-paced, collaborative culture and is focused on driving personalised customer engagement through high-quality CRM campaigns and automation journeys.
As a Senior CRM Executive, you’ll join the automation function within the wider CRM team. You’ll be responsible for delivering automated lifecycle campaigns across loyalty and re-engagement journeys — working closely with segmentation, HTML build, and personalisation logic. This role requires strong technical CRM experience, with a focus on customer targeting and hands-on campaign build.
Key Responsibilities- Build and execute automated lifecycle journeys across email and SMS.
- Develop and manage basket abandonment, welcome, reactivation, and loyalty campaigns.
- Use HTML and modular templates to build campaigns – drag-and-drop experience alone is not sufficient.
- Segment customers using behavioural and transactional data to drive personalised content.
- Monitor campaign performance and optimise based on engagement metrics.
- Collaborate with loyalty and BAU CRM teams to ensure a seamless customer experience.
- 2+ years of hands-on CRM campaign experience.
- Proficient in HTML for email builds.
- Strong segmentation and personalisation understanding.
- Experience working with CRM tools (e.g., Marigold, Braze, SFMC).
- Comfortable working 3x per week from the Redditch office.
- Experience in consumer or retail CRM.
- Exposure to campaign testing and performance analysis.
- Fast-moving CRM environment
- Strong blend of creative and technical work
- Collaborative and supportive CRM team
Interested? Send your CV to Mohammed Buhariwala via the Apply link on this page.
Customer Relationship Management Executive employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Management Executive
✨Tip Number 1
Familiarise yourself with the specific CRM tools mentioned in the job description, such as Marigold, Braze, and SFMC. Having hands-on experience or even a basic understanding of these platforms can give you an edge during discussions.
✨Tip Number 2
Showcase your technical skills by preparing examples of previous campaigns you've built using HTML. Being able to discuss your approach to campaign design and execution will demonstrate your capability for this role.
✨Tip Number 3
Research the company’s current CRM strategies and campaigns. Understanding their brand voice and customer engagement tactics will help you align your ideas with their goals during interviews.
✨Tip Number 4
Network with professionals in the CRM field, especially those who have experience in consumer or retail sectors. Engaging with industry peers can provide insights and potentially lead to referrals that strengthen your application.
We think you need these skills to ace Customer Relationship Management Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in CRM campaign management, especially any hands-on work with HTML and segmentation. Use keywords from the job description to align your skills with what the company is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for CRM and your understanding of customer engagement. Mention specific campaigns you've worked on and how they relate to the responsibilities outlined in the job description.
Showcase Technical Skills: Emphasise your technical skills in HTML and any CRM tools you’ve used, such as Marigold or Braze. Provide examples of how you've used these skills to build successful campaigns in the past.
Highlight Collaborative Experience: Since the role involves working closely with other teams, mention any previous experiences where you collaborated with different departments. This will demonstrate your ability to work in a fast-paced, team-oriented environment.
How to prepare for a job interview at JR United Kingdom
✨Showcase Your Technical Skills
Make sure to highlight your hands-on experience with CRM tools and your proficiency in HTML during the interview. Be prepared to discuss specific campaigns you've built and the technical challenges you faced.
✨Demonstrate Your Understanding of Segmentation
Discuss how you have used behavioural and transactional data to segment customers effectively. Provide examples of how this segmentation has led to successful personalised campaigns.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems related to campaign management. Think about how you would approach building a lifecycle journey or optimising a campaign based on performance metrics.
✨Emphasise Collaboration Skills
Since the role involves working closely with various teams, be ready to talk about your experience collaborating with others. Share examples of how teamwork has contributed to successful CRM initiatives in your past roles.
