Customer Marketing Manager

Social network you want to login/join with: Up to £50k + car allowance + bonus + benefits The Customer Marketing Manager is responsible for developing and executing strategies that positively influence shopper behaviour, drive sales, and enhance brand visibility across our ‘bricks and clicks’ customer landscape. They will help to bridge the gap between the creation of marketing assets by translating them into actionable materials for our customers in a language & format familiar to them. It’s about aligning the strategies of the business and our customers. By leveraging shopper insights and market trends, the role focuses on executing impactful marketing campaigns, optimizing in-store and online experiences, and collaborating with customers to deliver profitable growth. Additionally, the specialist manages budgets, tracks performance, and ensures campaigns deliver strong ROI while aligning with overall business objectives. Key Responsibilities: Implement shopper marketing strategies aligned with brand and retail objectives. Drive shopper engagement by executing strategies to influence behaviour and enhance the shopping experience both in-store and online. Design campaigns and promotions to increase product sales and meet revenue and profitability goals. Analyze shopper behaviour, market trends, and data to identify growth opportunities. Create impactful marketing materials and collaborate with retailers to maximize brand presence at the point of purchase. Manage budgets, track campaign performance, and ensure a high ROI for marketing initiatives. Create marketing tools such as customer presentations for new product launches and marketing initiatives, tailored for the sales team. Translate marketing strategies into tailored presentations and promotional plans for top customers. Support both the marketing team and sales managers with tactical and strategic initiatives to drive sales across all customer channels, including vendor and seller platforms. #J-18808-Ljbffr