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- Tasks: Lead marketing strategies for popular healthcare brands and drive business success.
- Company: Join a respected healthcare company focused on innovation and quality.
- Benefits: Enjoy a competitive salary, bonuses, and a supportive work culture.
- Why this job: Make a real impact in a dynamic environment while enjoying the beautiful South Coast.
- Qualifications: 5-6 years in brand marketing, ideally in FMCG or OTC healthcare.
- Other info: Office-based role with at least 4 days in the office; perfect for beach lovers!
The predicted salary is between 36000 - 48000 £ per year.
Location: Bournemouth, United Kingdom
Job Category: Other - EU work permit required: Yes
Salary: £45-48K + benefits and bonus
Fantastic role for an experienced Brand Manager, based in Dorset with access to beaches and outdoor pursuits. Please note that this role is office based for at least 4 days a week.
Our client is a leading healthcare industry player, managing a portfolio of well-known OTC and self-care brands on a partnership basis. They seek a talented brand marketer to join their team — an exciting opportunity to impact business success!
Position Overview
As a Brand Manager, you will develop and execute marketing strategies for a portfolio of products. You will work closely with internal teams and external agencies, managing the entire marketing lifecycle from ideation to evaluation. Your expertise will contribute to strategic discussions, budget optimization, and driving sales and brand growth.
Key Responsibilities
- Develop and implement brand & marketing strategies
- Contribute to strategic discussions to optimize marketing & sales budgets
- Oversee the marketing lifecycle from development to evaluation
- Lead partner review meetings, demonstrating expertise in category, brand, and marketing
- Create presentations for brand partners, customers, and internal stakeholders
- Manage agencies for outsourced activities
- Conduct product and audience analysis to identify growth opportunities through innovation and activation
- Manage sales, expenditure budgets, and sales forecasts
- Mentor and develop direct reports
Skills & Experience Required
- 5-6 years' brand marketing experience, ideally in FMCG or OTC healthcare; other regulated markets considered
- Knowledge of grocery and/or pharmacy trade channels
- Proven success in creating and implementing brand plans
- Understanding of financial KPIs affecting P&L (ROI, promotions, stock management, COGS)
- Proficient in Excel and PowerPoint
- Strong influencing skills in strategy, analysis, and communication
- Independent and team-oriented work style
- Pragmatic, organized, capable of multitasking and reprioritizing
Company Overview
An established, respected healthcare company known for a people-driven approach and business growth focus. They value communication, client satisfaction, and change adaptability, fostering a supportive culture for growth. Their portfolio includes well-known health & beauty brands committed to innovation and quality.
If interested, contact Alex Hooper at [emailprotected].
Brand Manager – OTC Healthcare employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager – OTC Healthcare
✨Tip Number 1
Familiarise yourself with the OTC healthcare market and the specific brands that the company manages. Understanding their product portfolio will allow you to speak confidently about how you can contribute to their brand strategies during interviews.
✨Tip Number 2
Network with professionals in the healthcare marketing field, especially those who have experience in OTC products. Attend industry events or join relevant online forums to build connections that could provide insights or referrals for the role.
✨Tip Number 3
Prepare to discuss your previous successes in brand management, particularly in FMCG or regulated markets. Be ready to share specific examples of how you've driven brand growth and managed budgets effectively.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you would conduct product and audience analysis for the company's brands. Highlight any tools or methodologies you’ve used in the past to identify growth opportunities.
We think you need these skills to ace Brand Manager – OTC Healthcare
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing, particularly in FMCG or OTC healthcare. Use specific examples that demonstrate your success in developing and implementing marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the healthcare industry and your understanding of the role. Mention how your skills align with the key responsibilities outlined in the job description.
Highlight Relevant Skills: Emphasise your proficiency in Excel and PowerPoint, as well as your strong influencing skills. Provide examples of how you've used these skills to drive brand growth and manage budgets effectively.
Showcase Your Achievements: Include quantifiable achievements in your application, such as successful campaigns or projects that led to increased sales or brand awareness. This will help demonstrate your impact in previous roles.
How to prepare for a job interview at JR United Kingdom
✨Know Your Brands
Familiarise yourself with the OTC and self-care brands that the company manages. Be prepared to discuss how you can contribute to their growth and what strategies you would implement based on your understanding of their products.
✨Showcase Your Experience
Highlight your 5-6 years of brand marketing experience, especially in FMCG or OTC healthcare. Prepare specific examples of successful brand plans you've created and implemented, focusing on measurable outcomes.
✨Understand Financial KPIs
Brush up on key financial metrics like ROI, promotions, and stock management. Be ready to discuss how these KPIs influence your marketing strategies and decision-making processes.
✨Prepare for Strategic Discussions
Expect to engage in strategic discussions during the interview. Think about how you can optimise marketing and sales budgets, and be ready to share your insights on driving brand growth through innovative marketing strategies.
