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- Tasks: Lead brand strategy and manage multiple drinks brands for growth.
- Company: Join a dynamic drinks business with ambitious expansion plans.
- Benefits: Enjoy hybrid work, autonomy, and the chance to make a real impact.
- Why this job: Perfect for those seeking independence and a break from corporate culture.
- Qualifications: Requires a Bachelor's degree and 3+ years in brand management.
- Other info: Minimum 2 days a week at our Birmingham office; attend trade shows.
The predicted salary is between 43200 - 72000 £ per year.
This is an opportunity to join our rapidly evolving drinks business with exciting expansion plans and ambitions to drive growth through our brand portfolio. We are seeking a commercially-minded Brand Manager with proven brand building experience in leading end-to-end brand growth activities. The right person for the role will be expected to lead brand strategy in line with the portfolio objectives and to drive market penetration by unlocking new opportunities for their brands. If you want a change from corporate culture and thrive on autonomy, independence, getting stuck in, and making a tangible difference, then this is the role for you.
Key Responsibilities
- A proven brand builder, with experience leading a brand through growth activity from start to finish.
- Management of multiple drinks brands within the Aston Manor portfolio.
- Develop knowledge and insight into trends, competitors, and consumers to shape EPD/NPD and respond to changing markets.
- Lead the relationship with external agencies.
- Manage the marketing budget for the brand.
- Ensure marketing initiatives deliver long-term, margin-enhancing growth for the brand.
Experience
- Significant FMCG brand marketing experience.
- Ideally, experience with the full communication mix, notably retail shopper marketing and traditional media.
- Experience within the soft drinks and/or alcohol market is desirable.
Qualifications
- Bachelor's degree or equivalent in relevant subjects.
- 3+ years' brand management or marketing experience.
This is a hybrid role, with a minimum of 2 days a week at our Head Office in Birmingham—core day is Tuesday. You will be required to represent your brands and attend trade shows and other customer & consumer events throughout the year, alongside the rest of the Commercial team.
Brand Manager employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Familiarise yourself with the Aston Manor portfolio and their brand values. Understanding their current market position and how they differentiate themselves will help you articulate your vision for brand growth during interviews.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those with experience in drinks brands. Attend industry events or webinars to gain insights and make connections that could be beneficial when discussing your fit for the role.
✨Tip Number 3
Stay updated on the latest trends in the soft drinks and alcohol markets. Being able to discuss recent developments and how they might impact brand strategy will demonstrate your proactive approach and industry knowledge.
✨Tip Number 4
Prepare examples of past brand management successes, particularly those that involved driving growth and managing budgets. Be ready to discuss how these experiences can translate to success at Aston Manor.
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your brand management experience, particularly in FMCG and the drinks sector. Use specific examples of how you've driven brand growth and managed marketing budgets.
Craft a Compelling Cover Letter: In your cover letter, express your passion for brand building and your understanding of market trends. Mention how your experience aligns with the company's goals and how you can contribute to their expansion plans.
Showcase Relevant Experience: When detailing your work history, focus on achievements that demonstrate your ability to lead brand strategy and manage multiple brands. Include metrics or results that showcase your impact on brand growth.
Research the Company: Familiarise yourself with Aston Manor's brand portfolio and recent marketing initiatives. This knowledge will help you tailor your application and show your genuine interest in the role and the company.
How to prepare for a job interview at JR United Kingdom
✨Showcase Your Brand Building Experience
Be prepared to discuss specific examples of how you've successfully built and managed brands in the past. Highlight your end-to-end brand growth activities and any measurable results you've achieved.
✨Understand the Market Landscape
Research the drinks industry, particularly trends and competitors relevant to the company’s portfolio. Demonstrating your knowledge of market dynamics will show that you can contribute to brand strategy effectively.
✨Emphasise Your Autonomy and Initiative
Since the role requires a degree of independence, share instances where you've taken initiative or led projects without much oversight. This will align with the company's culture of autonomy and making a tangible difference.
✨Prepare for Agency Collaboration
As the role involves managing relationships with external agencies, be ready to discuss your experience working with agencies. Talk about how you've successfully collaborated to achieve marketing goals and drive brand growth.
