At a Glance
- Tasks: Lead website optimisation and enhance customer journeys to drive commercial success.
- Company: Join J.P. Morgan, a leading financial service provider with a rich heritage.
- Benefits: Competitive salary, diverse work culture, and opportunities for professional growth.
- Other info: Collaborative team environment focused on diversity and inclusion.
- Why this job: Make a real impact in a dynamic start-up environment with innovative digital products.
- Qualifications: Experience in website optimisation and strong analytical skills required.
The predicted salary is between 60000 - 80000 € per year.
Excited by the opportunity to build innovative digital products and services in a start-up environment, backed by one of the leading financial service providers worldwide? Behind every investment is a person with ambitions, motivations, and values. While we know that every client is unique, they come to J.P. Morgan Personal Investing for the same reason: our straightforward and transparent approach to investing, and the trust that 150 years of J.P. Morgan heritage brings.
As a Website and Conversion Rate Optimisation Manager you will be responsible for improving the customer journey and driving commercial KPIs across the marketing website. This role works cross‑functionally to identify opportunities to improve conversion, build hypotheses, test at scale, and communicate results to the business. We're looking for people who have a curious mindset, thrive in collaborative environments, are solution‑oriented and commercially savvy.
Job Responsibilities
- Website Ownership - Own the strategy, performance and optimisation of the marketing website, defining success metrics (commercial and customer) and managing a prioritised delivery calendar aligned to business objectives.
- CRO & experimentation leadership – Identify opportunities across key journeys, develop hypotheses, and lead A/B and multivariate testing to improve conversion and customer experience at scale.
- Insight & analysis – Use quantitative and qualitative inputs (analytics, customer research, UX insights, funnel analysis) to diagnose friction, uncover growth opportunities, and make evidence‑based recommendations.
- Website/experimentation roadmap – Build and maintain a clearly prioritised experimentation roadmap, regularly communicating progress, learnings, and next steps to stakeholders.
- Performance monitoring & reporting – Track and report on KPIs for priority pages and funnels, identify trends/risks, and translate results into actionable improvements and decisions.
- Cross‑functional delivery – Partner with Marketing, Growth, Product, Design/UX, Research, Engineering, Commercial, and Brand teams to scope, deliver, and iterate on website enhancements and tests.
- SEO partnership – Collaborate with the SEO Manager to improve organic performance, ensuring website pages are structured and updated to support strong indexing across search engines and LLMs.
- Compliance focus - Collaborate with Compliance and Controls teams to ensure all marketing initiatives adhere to regulatory and internal policy requirements.
Required Qualifications, Capabilities, And Skills
- Prior experience in website and conversion rate optimisation, digital growth, or digital product marketing (financial services/investing experience is a plus).
- Demonstrated success improving conversion and funnel performance through structured experimentation and iterative optimisation.
- Strong analytical ability: comfortable using data to generate insights, prioritise work, and evaluate outcomes (experience with GA4/Adobe/Amplitude or similar is beneficial).
- Experience partnering effectively with Product and Marketing teams across the campaign and lifecycle journey (briefing, execution, measurement, iteration).
- Familiarity with CMS platforms and website optimisation tooling (e.g. testing, personalisation, heatmaps/session replay—specific tools not required).
- High attention to detail, strong communication, and a curious, customer‑first mindset with commercial judgment.
- Experience working in a regulated environment (financial services, insurance, healthcare, etc.) preferred.
Equal‑Opportunity Employer Statement
We are an equal‑opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs.
Website Conversion Optimisation Manager - Senior Associate employer: JPMorganChase
At J.P. Morgan Personal Investing, we pride ourselves on fostering a dynamic and inclusive work environment where innovation thrives. As a Website Conversion Optimisation Manager, you will have the opportunity to lead impactful projects that enhance customer experiences while collaborating with diverse teams across the organisation. With a strong commitment to employee growth and a culture that values curiosity and collaboration, we offer a rewarding career path in one of the world's leading financial service providers.
StudySmarter Expert Advice🤫
We think this is how you could land Website Conversion Optimisation Manager - Senior Associate
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in website optimisation and conversion rates. This will give you an edge when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions related to CRO and digital marketing. We recommend using the STAR method to structure your answers and highlight your achievements.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace Website Conversion Optimisation Manager - Senior Associate
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Website Conversion Optimisation Manager. Highlight your experience in digital growth and conversion rate optimisation, and don’t forget to sprinkle in some examples of your success with A/B testing and analytics.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your curiosity and collaborative spirit. Talk about how you’ve improved customer journeys in the past and how you can bring that expertise to our team at StudySmarter.
Show Off Your Analytical Skills:We love data-driven decision-making! In your application, mention specific tools you’ve used (like GA4 or Adobe) and how you’ve leveraged insights to drive conversion improvements. This will show us you’re the analytical whiz we’re looking for.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our awesome team!
How to prepare for a job interview at JPMorganChase
✨Know Your Metrics
Before the interview, brush up on key performance indicators relevant to website conversion optimisation. Be ready to discuss how you've used data to drive decisions in past roles, and think of specific examples where your insights led to measurable improvements.
✨Showcase Your Curiosity
Demonstrate your curious mindset by asking insightful questions about the company's current challenges in conversion optimisation. This shows you're not just interested in the role but also in understanding their unique customer journey and how you can contribute.
✨Collaboration is Key
Prepare to talk about your experience working cross-functionally. Highlight instances where you've partnered with marketing, product, or design teams to achieve common goals. This will illustrate your ability to thrive in collaborative environments, which is crucial for this role.
✨Be Ready to Discuss Experimentation
Since A/B testing and experimentation are central to the role, come prepared with examples of tests you've led. Discuss your hypothesis development process, the results, and how you communicated those findings to stakeholders. This will showcase your structured approach to optimisation.
