At a Glance
- Tasks: Lead website optimisation and enhance customer journeys to drive commercial success.
- Company: Join J.P. Morgan, a global leader in financial services with a start-up vibe.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic role with excellent career advancement opportunities in a regulated environment.
- Why this job: Make a real impact on digital products while collaborating with diverse teams.
- Qualifications: Experience in website optimisation and strong analytical skills required.
The predicted salary is between 60000 - 80000 € per year.
Excited by the opportunity to build innovative digital products and services in a start-up environment, backed by one of the leading financial service providers worldwide? Behind every investment is a person with ambitions, motivations, and values. While we know that every client is unique, they come to J.P. Morgan Personal Investing for the same reason: our straightforward and transparent approach to investing, and the trust that 150 years of J.P. Morgan heritage brings.
As a Website and Conversion Rate Optimisation Manager you will be responsible for improving the customer journey and driving commercial KPIs across the marketing website. This role works cross-functionally to identify opportunities to improve conversion, build hypotheses, test at scale, and communicate results to the business. We're looking for people who have a curious mindset, thrive in collaborative environments, are solution-oriented and commercially savvy.
Job Responsibilities:- Website Ownership - Own the strategy, performance and optimisation of the marketing website, defining success metrics (commercial and customer) and managing a prioritised delivery calendar aligned to business objectives.
- CRO & experimentation leadership – Identify opportunities across key journeys, develop hypotheses, and lead A/B and multivariate testing to improve conversion and customer experience at scale.
- Insight & analysis – Use quantitative and qualitative inputs (analytics, customer research, UX insights, funnel analysis) to diagnose friction, uncover growth opportunities, and make evidence-based recommendations.
- Website/experimentation roadmap – Build and maintain a clearly prioritised experimentation roadmap, regularly communicating progress, learnings, and next steps to stakeholders.
- Performance monitoring & reporting – Track and report on KPIs for priority pages and funnels, identify trends/risks, and translate results into actionable improvements and decisions.
- Cross-functional delivery – Partner with Marketing, Growth, Product, Design/UX, Research, Engineering, Commercial, and Brand teams to scope, deliver, and iterate on website enhancements and tests.
- SEO partnership – Collaborate with the SEO Manager to improve organic performance, ensuring website pages are structured and updated to support strong indexing across search engines and LLMs.
- Compliance focus - Collaborate with Compliance and Controls teams to ensure all marketing initiatives adhere to regulatory and internal policy requirements.
- Prior experience in website and conversion rate optimisation, digital growth, or digital product marketing (financial services/investing experience is a plus).
- Demonstrated success improving conversion and funnel performance through structured experimentation and iterative optimisation.
- Strong analytical ability: comfortable using data to generate insights, prioritise work, and evaluate outcomes (experience with GA4/Adobe/Amplitude or similar is beneficial).
- Experience partnering effectively with Product and Marketing teams across the campaign and lifecycle journey (briefing, execution, measurement, iteration).
- Familiarity with CMS platforms and website optimisation tooling (e.g. testing, personalisation, heatmaps/session replay—specific tools not required).
- High attention to detail, strong communication, and a curious, customer-first mindset with commercial judgment.
- Experience working in a regulated environment (financial services, insurance, healthcare, etc.) preferred.
Website Conversion Optimisation Manager - Senior Associate in London employer: JPMorganChase
At J.P. Morgan Personal Investing, we pride ourselves on fostering a dynamic and collaborative work culture that empowers our employees to innovate and excel. As a Website Conversion Optimisation Manager, you will benefit from extensive professional development opportunities, a supportive team environment, and the chance to make a significant impact on our digital products. Located in a vibrant city, our office offers a unique blend of tradition and modernity, ensuring a rewarding experience for those looking to grow their careers in the financial services sector.
StudySmarter Expert Advice🤫
We think this is how you could land Website Conversion Optimisation Manager - Senior Associate in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your previous work in website optimisation and conversion strategies. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to CRO and digital marketing. Be ready to discuss your analytical approach and how you've driven results in past roles. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Website Conversion Optimisation Manager - Senior Associate in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for digital products and services shine through. We want to see that you're genuinely excited about the role and how you can contribute to improving customer journeys.
Be Data-Driven:Since this role is all about conversion optimisation, make sure to highlight your analytical skills. Share specific examples of how you've used data to drive decisions and improve performance in past roles. We love a good success story backed by numbers!
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the skills and experiences that align with the job description. We appreciate when candidates take the extra step to show they understand what we’re looking for.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re proactive and keen to join our team!
How to prepare for a job interview at JPMorganChase
✨Know Your Metrics
Before the interview, brush up on key performance indicators (KPIs) relevant to website conversion optimisation. Be ready to discuss how you've used data to drive decisions in past roles. This shows you understand the commercial side of things and can back your strategies with solid evidence.
✨Showcase Your Curiosity
Demonstrate your curious mindset by preparing questions about their current website challenges and opportunities. This not only shows your interest in the role but also your proactive approach to problem-solving. Think about what you would want to explore if you were in their shoes.
✨Collaboration is Key
Highlight your experience working cross-functionally with teams like Marketing, Product, and Design. Share specific examples of how collaboration led to successful outcomes in your previous roles. This will illustrate that you thrive in team environments and understand the importance of diverse perspectives.
✨Be Ready to Discuss Experimentation
Prepare to talk about your experience with A/B testing and other experimentation methods. Have a couple of examples ready where you identified a hypothesis, ran tests, and analysed the results. This will show that you're not just familiar with the concepts but have practical experience applying them.
