Legal Counsel – Marketing - Associate

Legal is at the heart of digital disruption and the new International Consumer Business (ICB). ICB is home to many of the firm’s cutting-edge initiatives, including new products and services, acquisitions, investments, partnerships, and collaborations. You will support the following businesses:

• Chase: The digital bank in the UK, soon to launch in Germany
• J.P. Morgan Personal Investing: Our retail investment business
• Strategic Initiatives: Supporting our line of business’ most innovative projects

You will be a Legal Counsel - Associate in the ICB Legal Marketing Team, playing a pivotal role in enabling the business to deliver impactful, compliant, and creative marketing campaigns. You will be a trusted advisor to our marketing, brand, and product teams, helping to shape the future of consumer banking and investing. You thrive in an agile environment and are passionate about supporting an innovative and growing business as part of a diverse and inclusive team.

Responsibilities

• Serve as the legal advisor for the ICB marketing team, providing strategic guidance on all aspects of marketing activities across digital, social, and traditional channels.
• Draft, review, and negotiate a wide range of marketing vendor contracts, including those for marketing services, affiliate marketing, marketing technology platforms, sponsorships, influencers, talent, and agencies.
• Review and approve marketing materials, campaigns, promotions, and communications to ensure compliance with applicable laws, regulations, and internal policies.
• Partner with the business to develop compliant messaging for new products, features, offers, rewards, and related disclosures.
• Advise on legal risks and mitigations relating to marketing activities, proactively identifying issues and seeking timely, practical resolutions.
• Help build and scale processes for marketing review, contributing to the continuous improvement of legal and business operations.
• Monitor regulatory trends and enforcement in consumer finance marketing, keeping the business ahead of emerging risks and opportunities.
• Work collaboratively with legal colleagues (privacy, IP, financial regulations), sourcing and vendor management, compliance and product.
• Support on marketing campaigns, offers, rewards, prize draws, and the use of innovative tools such as AI in marketing.

Required Qualifications, Skills And Capabilities

• Qualified Lawyer: UK or European qualification required.
• Experience advising marketing teams on legal and regulatory matters.
• Drafting and negotiation skills, with the ability to deliver pragmatic, solutions-oriented advice.
• Ability to balance legal risk with commercial objectives; strong analytical and organizational skills.
• Excellent interpersonal and communication skills; confident, pragmatic, and a self-starter with a hands-on mentality.
• Experience working collaboratively in a diverse and inclusive team environment.

Preferred Qualifications, Skills And Capabilities

• European language skills are desirable but not required.
• Prior in-house legal experience is desirable.

J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world’s most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs.

Our professionals in our Corporate Functions cover a diverse range of areas from finance and risk to human resources and marketing. Our corporate teams are an essential part of our company, ensuring that we’re setting our businesses, clients, customers and employees up for success. With large, global operations, the Legal team tackles complex issues and helps shape the regulations that affect the businesses. The group is organized into practice groups that align with the lines of business and corporate staff areas, which encourages collaboration on legal, regulatory and business developments as they arise.