At a Glance
- Tasks: Lead website optimisation and enhance customer journeys to drive commercial success.
- Company: Join J.P. Morgan, a global leader in financial services with a start-up vibe.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic role with excellent career advancement opportunities in a regulated environment.
- Why this job: Make a real impact on digital products while collaborating with diverse teams.
- Qualifications: Experience in website optimisation and strong analytical skills required.
The predicted salary is between 60000 - 80000 € per year.
Excited by the opportunity to build innovative digital products and services in a start‑up environment, backed by one of the leading financial service providers worldwide? Behind every investment is a person with ambitions, motivations, and values. While we know that every client is unique, they come to J.P. Morgan Personal Investing for the same reason: our straightforward and transparent approach to investing, and the trust that 150 years of J.P. Morgan heritage brings.
As a Website and Conversion Rate Optimisation Manager you will be responsible for improving the customer journey and driving commercial KPIs across the marketing website. This role works cross‑functionally to identify opportunities to improve conversion, build hypotheses, test at scale, and communicate results to the business. We’re looking for people who have a curious mindset, thrive in collaborative environments, are solution‑oriented and commercially savvy.
Job Responsibilities- Website Ownership — Own the strategy, performance and optimisation of the marketing website, defining success metrics (commercial and customer) and managing a prioritised delivery calendar aligned to business objectives.
- CRO & experimentation leadership — Identify opportunities across key journeys, develop hypotheses, and lead A/B and multivariate testing to improve conversion and customer experience at scale.
- Insight & analysis — Use quantitative and qualitative inputs (analytics, customer research, UX insights, funnel analysis) to diagnose friction, uncover growth opportunities, and make evidence‑based recommendations.
- Website/experimentation roadmap — Build and maintain a clearly prioritised experimentation roadmap, regularly communicating progress, learnings, and next steps to stakeholders.
- Performance monitoring & reporting — Track and report on KPIs for priority pages and funnels, identify trends/risks, and translate results into actionable improvements and decisions.
- Cross‑functional delivery — Partner with Marketing, Growth, Product, Design/UX, Research, Engineering, Commercial, and Brand teams to scope, deliver, and iterate on website enhancements and tests.
- SEO partnership — Collaborate with the SEO Manager to improve organic performance, ensuring website pages are structured and updated to support strong indexing across search engines and LLMs.
- Compliance focus — Collaborate with Compliance and Controls teams to ensure all marketing initiatives adhere to regulatory and internal policy requirements.
- Prior experience in website and conversion rate optimisation, digital growth, or digital product marketing (financial services/investing experience is a plus).
- Demonstrated success improving conversion and funnel performance through structured experimentation and iterative optimisation.
- Strong analytical ability: comfortable using data to generate insights, prioritise work, and evaluate outcomes (experience with GA4/Adobe/Amplitude or similar is beneficial).
- Experience partnering effectively with Product and Marketing teams across the campaign and lifecycle journey (briefing, execution, measurement, iteration).
- Familiarity with CMS platforms and website optimisation tooling (e.g. testing, personalisation, heatmaps/session replay—specific tools not required).
- High attention to detail, strong communication, and a curious, customer‑first mindset with commercial judgment.
- Experience working in a regulated environment (financial services, insurance, healthcare, etc.) preferred.
Website Conversion Optimisation Manager - Senior Associate employer: Jpmorgan Chase & Co.
At J.P. Morgan Personal Investing, we pride ourselves on fostering a dynamic and collaborative work culture that empowers our employees to innovate and excel. As a Website Conversion Optimisation Manager, you will have the opportunity to drive impactful changes in a supportive environment backed by 150 years of heritage, with access to extensive resources for professional growth and development. Our commitment to transparency and client-centric values ensures that every team member can contribute meaningfully to our mission while enjoying a flexible and inclusive workplace.
StudySmarter Expert Advice🤫
We think this is how you could land Website Conversion Optimisation Manager - Senior Associate
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your experience with website optimisation and conversion strategies. We want to see how you think and solve problems, so be ready to share your thought process!
✨Tip Number 3
Showcase your analytical skills! Bring examples of how you've used data to drive decisions in past roles. This will demonstrate your ability to improve conversion rates and customer journeys effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team at J.P. Morgan Personal Investing.
We think you need these skills to ace Website Conversion Optimisation Manager - Senior Associate
Some tips for your application 🫡
Show Your Passion for Digital Products:When writing your application, let us see your excitement for building innovative digital products. Share any relevant experiences that highlight your curiosity and how you've thrived in collaborative environments. We want to know what drives you!
Be Data-Driven:Since this role is all about improving conversion rates, make sure to showcase your analytical skills. Use specific examples of how you've used data to drive decisions and improve performance in past roles. Numbers speak volumes!
Highlight Cross-Functional Collaboration:We love teamwork! In your application, mention instances where you've successfully partnered with different teams like Marketing, Product, or Design. This shows us you're ready to work across functions to achieve common goals.
Tailor Your Application:Make your application stand out by tailoring it to our job description. Use the same language and keywords we’ve used, and don’t forget to apply through our website. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Jpmorgan Chase & Co.
✨Know Your Metrics
Before the interview, brush up on key performance indicators relevant to website conversion optimisation. Be ready to discuss how you've used data to drive decisions in past roles, and think of specific examples where your insights led to measurable improvements.
✨Showcase Your Curiosity
Demonstrate your curious mindset by preparing questions about the company's current challenges in conversion optimisation. This shows you're not just interested in the role but also in understanding their unique customer journey and how you can contribute to it.
✨Collaboration is Key
Since this role involves working cross-functionally, be prepared to share experiences where you've successfully collaborated with different teams. Highlight how you’ve partnered with marketing, product, or design teams to achieve common goals, and what the outcomes were.
✨Be Ready to Discuss Experimentation
Expect questions about your experience with A/B testing and multivariate testing. Prepare to explain your approach to developing hypotheses, running tests, and analysing results. Use specific examples to illustrate how your experimentation has led to improved conversion rates.
