Help build the bank of the future by bringing customer-first, high-impact marketing campaigns to life. Join a collaborative, agile team that moves quickly, values simplicity, and celebrates diverse ideas.
As a Marketing Manager (Associate), you will support the planning and delivery of integrated marketing campaigns across above-the-line, digital, and owned channels. You’ll partner closely with internal stakeholders (brand, product, sponsorships, compliance/controls) and external agencies to develop briefs, execute creative, and optimize performance. You will apply data-driven insights, strong project management, and attention to detail to deliver on-brand, compliant work that achieves customer and business outcomes
Job Responsibilities
- Support development and execution of integrated, multi-channel campaign plans aligned to business objectives
- Contribute to campaign strategy, agency briefs, creative development, and end-to-end execution
- Partner with brand, product, sponsorship, and strategy teams to deliver short- and long-term goals
- Build and maintain effective relationships with creative and media agency partners
- Coordinate cross-functional teams (e.g., brand, media, research, PR, creative) to deliver on time in a fast-paced environment
- Track, analyze, and report campaign performance; recommend optimizations based on results
- Develop understanding of target audiences, industry trends, and innovation opportunities to improve campaigns
- Support test-and-learn approaches using insights to identify trends and refine work
- Ensure creative quality and consistency across channels, maintaining brand standards
- Collaborate with Controls teams to ensure assets are compliant with relevant advertising regulations
- Help drive ways of working that prioritize customers, speed, simplicity, and teamwork
Required qualifications, capabilities and skills
- Experience supporting planning and execution of integrated marketing campaigns across multiple channels
- Understanding of advertising and the creative development/production process
- Strong project management skills; ability to manage multiple initiatives simultaneously
- Strong organizational skills and attention to detail
- Strong written and verbal communication skills, with stakeholder management experience
- Analytical mindset; comfort using performance data and insights to drive decisions
- Ability to work effectively in a fast-paced, agile, highly collaborative environment
- Ability to coordinate with cross-functional partners to deliver outcomes
- Ability to maintain quality, on-brand creative standards throughout execution
- Ability to work with Controls/compliance partners to support compliant advertising delivery
Preferred qualifications, capabilities and skills
- Financial services experience
- Experience working directly with media agencies and reviewing media plans
- Knowledge of the media landscape and how to leverage creative across channels
- Strong influencing skills across diverse stakeholder groups
- Experience supporting sponsorship and/or product marketing initiatives
