At a Glance
- Tasks: Lead website optimisation and enhance customer journeys to drive commercial success.
- Company: Join J.P. Morgan, a leading financial service provider with a rich heritage.
- Benefits: Competitive salary, diverse work culture, and opportunities for professional growth.
- Other info: Collaborative team environment focused on diversity and inclusion.
- Why this job: Make a real impact in a dynamic start-up environment with innovative digital products.
- Qualifications: Experience in website optimisation and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
Excited by the opportunity to build innovative digital products and services in a start‑up environment, backed by one of the leading financial service providers worldwide? Behind every investment is a person with ambitions, motivations, and values. While we know that every client is unique, they come to J.P. Morgan Personal Investing for the same reason: our straightforward and transparent approach to investing, and the trust that 150 years of J.P. Morgan heritage brings.
As a Website and Conversion Rate Optimisation Manager you will be responsible for improving the customer journey and driving commercial KPIs across the marketing website. This role works cross‑functionally to identify opportunities to improve conversion, build hypotheses, test at scale, and communicate results to the business. We're looking for people who have a curious mindset, thrive in collaborative environments, are solution‑oriented and commercially savvy.
Job Responsibilities- Website Ownership – Own the strategy, performance and optimisation of the marketing website, defining success metrics (commercial and customer) and managing a prioritised delivery calendar aligned to business objectives.
- CRO & experimentation leadership – Identify opportunities across key journeys, develop hypotheses, and lead A/B and multivariate testing to improve conversion and customer experience at scale.
- Insight & analysis – Use quantitative and qualitative inputs (analytics, customer research, UX insights, funnel analysis) to diagnose friction, uncover growth opportunities, and make evidence‑based recommendations.
- Website/experimentation roadmap – Build and maintain a clearly prioritised experimentation roadmap, regularly communicating progress, learnings, and next steps to stakeholders.
- Performance monitoring & reporting – Track and report on KPIs for priority pages and funnels, identify trends/risks, and translate results into actionable improvements and decisions.
- Cross‑functional delivery – Partner with Marketing, Growth, Product, Design/UX, Research, Engineering, Commercial, and Brand teams to scope, deliver, and iterate on website enhancements and tests.
- SEO partnership – Collaborate with the SEO Manager to improve organic performance, ensuring website pages are structured and updated to support strong indexing across search engines and LLMs.
- Compliance focus – Collaborate with Compliance and Controls teams to ensure all marketing initiatives adhere to regulatory and internal policy requirements.
- Prior experience in website and conversion rate optimisation, digital growth, or digital product marketing (financial services/investing experience is a plus).
- Demonstrated success improving conversion and funnel performance through structured experimentation and iterative optimisation.
- Strong analytical ability: comfortable using data to generate insights, prioritise work, and evaluate outcomes (experience with GA4/Adobe/Amplitude or similar is beneficial).
- Experience partnering effectively with Product and Marketing teams across the campaign and lifecycle journey (briefing, execution, measurement, iteration).
- Familiarity with CMS platforms and website optimisation tooling (e.g. testing, personalisation, heatmaps/session replay—specific tools not required).
- High attention to detail, strong communication, and a curious, customer‑first mindset with commercial judgement.
- Experience working in a regulated environment (financial services, insurance, healthcare, etc.) preferred.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs.
Website Conversion Optimisation Manager - Senior Associate in London employer: JP Morgan Chase
At J.P. Morgan Personal Investing, we pride ourselves on fostering a dynamic and inclusive work environment where innovation thrives. As a Website Conversion Optimisation Manager, you will have the opportunity to lead impactful projects that enhance customer experiences while collaborating with diverse teams across the globe. With a strong commitment to employee growth and a culture that values curiosity and collaboration, we offer a rewarding career path in one of the world's leading financial service providers.
StudySmarter Expert Advice🤫
We think this is how you could land Website Conversion Optimisation Manager - Senior Associate in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for JP Morgan Chase and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like JP Morgan Chase are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with JP Morgan Chase on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at JP Morgan Chase. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Website Conversion Optimisation Manager - Senior Associate in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit JP Morgan Chase. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of JP Morgan Chase:Show us that you’ve done your homework! In your application, briefly mention what you admire about JP Morgan Chase’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at JP Morgan Chase
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at JP Morgan Chase will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At JP Morgan Chase, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
