At a Glance
- Tasks: Optimise customer journeys and drive acquisition across web and app store platforms.
- Company: Join J.P. Morgan, a global leader in financial services with a focus on diversity.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with excellent career advancement opportunities.
- Why this job: Make a real impact by enhancing user experiences and driving conversion rates.
- Qualifications: Strong organisational skills and experience in web and app store optimisation.
The predicted salary is between 37800 - 46200 £ per year.
Are you looking for a new opportunity to use your Web and Marketing skills to support our business as it continues to grow? As a Web and Appstore Marketing Manager you will be responsible for optimizing the customer journey and driving acquisition across web and app store platforms. This role works cross-functionally to improve conversion, ensure accessibility, maintain documentation, and support SEO and campaign strategies.
Job Responsibilities
- Coordination and deployment of Conversion Rate Optimization Initiatives - Collaborate with Head of Growth Marketing to plan, deploy, and analyze experimental changes to the website and app store aimed at improving customer conversion rates. Own and manage experiment roadmap.
- Accessibility Compliance - Partner with the Accessibility team to ensure the website UI is fully compliant with accessibility standards and best practices.
- Documentation Management and Maintenance - Maintain comprehensive and up-to-date documentation of the website's user interface, including design changes and compliance records.
- Performance Monitoring - Monitor and report on page performance metrics across both web and app store platforms, identifying trends and opportunities for improvement.
- Product Page & Store Listing Management - Develop and manage custom product pages and store listings across Appstore and Google Play, ensuring alignment with acquisition campaigns and strategies.
- SEO Collaboration - Work closely with the SEO Manager to ensure web and app store pages are indexing highly on search engines and large language models (LLMs). Coordinate web updates and deployment of new content to support SEO objectives.
Required qualifications, skills and capabilities
- Strong organizational skills and attention to detail.
- Experience ideating, delivering, and implementing results from web and Appstore experiments.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects simultaneously, collaborating with several stakeholders.
- Familiarity with content management systems (CMS) and website optimization tools.
- Ability to work effectively in a cross-functional team environment.
Preferred qualifications, skills and capabilities
- Experience in digital marketing, web management, or app store optimization.
- Experience with workflow management tools such as JIRA.
- Familiarity with SEO and AIO best practices.
- Experience of working in a highly regulated industry.
Conversion Rate Optimisation Manager - Associate in London employer: JP Morgan Chase
Morgan is an exceptional employer, offering a dynamic work culture that prioritises diversity and inclusion while fostering employee growth through comprehensive coaching and development opportunities. As a global leader in financial services, we empower our teams to drive impactful product management and AI enablement, ensuring that every employee can contribute meaningfully to our clients' success in a collaborative environment located at the heart of the financial sector.
StudySmarter Expert Advice🤫
We think this is how you could land Conversion Rate Optimisation Manager - Associate in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for JP Morgan Chase and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like JP Morgan Chase are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with JP Morgan Chase on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at JP Morgan Chase. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Conversion Rate Optimisation Manager - Associate in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit JP Morgan Chase. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of JP Morgan Chase:Show us that you’ve done your homework! In your application, briefly mention what you admire about JP Morgan Chase’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at JP Morgan Chase
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at JP Morgan Chase will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At JP Morgan Chase, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
