At a Glance
- Tasks: Lead global marketing strategies and drive demand for education and science research solutions.
- Company: Join JoVE, a leader in EdTech with a focus on innovation and collaboration.
- Benefits: Competitive salary, career advancement opportunities, and a chance to impact global education.
- Other info: Dynamic environment with a culture that promotes internal growth and innovation.
- Why this job: Make a real difference in accelerating science research and education worldwide.
- Qualifications: 10+ years in marketing, strong leadership skills, and experience in EdTech or SaaS.
The predicted salary is between 80000 - 100000 £ per year.
- Description
- We’re seeking a results-oriented
Senior Director of Marketing to lead global marketing and brand strategies for Jo VE’s education and science research solutions.
The ideal candidate will set the strategic vision, proactively develop and oversee the execution of data-driven programs to drive demand, accelerate revenue growth, and deepen brand engagement across educators, researchers, and librarians worldwide.
Responsibilities
- Develop and own the global marketing and brand strategy with a primary focus on generating qualified leads and converting them into meaningful engagement actions, including trial requests and product adoption.
- Lead and scale a high-performing global marketing team of 20+ specialists across Campaigns, Outreach, Communications, and Events, owning performance and delivery against KPIs.
- Plan and oversee the execution of integrated, multi-channel demand generation campaigns including email, social, webinars, events, and thought leadership.
- Drive initiatives that strengthen brand recognition and awareness while positioning Jo VE as a go-to resource for education and science research.
- Design and execute audience engagement strategies that attract, nurture, and convert prospects into trial users and active leads.
- Establish clear KPIs, and conversion metrics; monitor ROI and funnel impact, and continuously optimize programs to improve lead quality and conversion rates.
Requirements
- A Bachelor's degree.
- 10+ years of experience in marketing. Experience in Ed Tech, academic publishing or Saa S is preferred.
- 7+ years of management experience, successfully leading high-performing teams in a global environment.
- Demonstrated ability to proactively develop and execute innovative marketing programs that generate leads, convert them into engaged users (e. g., trials, demos, or similar engagement actions), and drive revenue growth.
- Strong experience managing integrated, multi-channel marketing programs across email, social, events, webinars, content, and thought leadership.
- Experience with Hubspot and Salesforce is required.
- Excellent English communication skills.
- Results-driven, proactive, and thrives in a fast paced environment.
Benefits
- A competitive compensation package.
- You will make a direct impact in accelerating science research and education.
- Opportunity to work with global teams and in an environment that promotes innovation and collaboration.
- Our strong promotion from within culture draws a clear path to advance your career with us.
Senior Director of Marketing in London employer: JoVE
JoVE is an exceptional employer that champions innovation and collaboration in the biopharma sector. With a strong focus on employee growth, we offer comprehensive training and development opportunities, ensuring our team members thrive in their careers. Located in Greater London, our vibrant work culture fosters creativity and teamwork, making it a rewarding place to contribute to meaningful advancements in STEM education.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director of Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for JoVE and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like JoVE are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with JoVE on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at JoVE. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Director of Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit JoVE. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of JoVE:Show us that you’ve done your homework! In your application, briefly mention what you admire about JoVE’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at JoVE
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at JoVE will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At JoVE, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
