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- Tasks: Lead brand strategies and multi-channel campaigns to elevate JoVE's presence in education and biopharma.
- Company: Join JoVE, a global leader in science video solutions, enhancing research and education worldwide.
- Benefits: Enjoy competitive pay, remote work options, and a culture that fosters innovation and career growth.
- Why this job: Make a real impact on science education while collaborating with talented teams across the globe.
- Qualifications: Bachelor’s degree and 5+ years in brand leadership; Edtech experience is a bonus.
- Other info: Ideal for self-starters who thrive in fast-paced environments and are passionate about science.
The predicted salary is between 43200 - 72000 £ per year.
JoVE is the world-leading producer and provider of science video solutions with the mission to improve scientific research and education. Millions of scientists, educators and students use JoVE for their research, teaching and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented and ambitious individuals to join our company.
Responsibilities:
- Develop and execute brand strategies to position JoVE as a must-have solution for educational institutions and biopharma companies.
- Drive brand awareness and engagement through multi-channel campaigns across social media, email, events and webinars.
- Create compelling narratives that resonate with the target audience, including faculty, researchers and librarians.
- Establish clear goals, monitor performance, and make continuous improvements.
- Collaborate closely with internal teams to ensure brand messaging is aligned and impactful.
- Partner with PR agencies to secure media coverage and manage all aspects of external communications.
Requirements:
- A Bachelor’s degree.
- 5+ years of experience in brand leadership roles.
- Experience in higher education or Edtech is a plus.
- Proven ability to lead teams to execute high impact projects.
- Track record of building strong brands that achieve market recognition, business growth and resonance among target audiences.
- Familiarity with latest trends in AI and its applications in marketing.
- Excellent communication and interpersonal skills.
- Self-starter, result-oriented, and ability to thrive in a fast paced environment.
- Experience with HubSpot or other marketing CRMs is preferred.
Why Join JoVE?
- A competitive compensation package.
- You will make a direct impact in accelerating science research and education.
- Opportunity to work with global teams and in an environment that promotes innovation and collaboration.
- Our strong promotion from within culture draws a clear path to advance your career with us.
Director of Brand Marketing employer: JoVE
Contact Detail:
JoVE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Brand Marketing
✨Tip Number 1
Familiarise yourself with JoVE's brand and its unique offerings. Understanding their mission to improve scientific research and education will help you articulate how your experience aligns with their goals during interviews.
✨Tip Number 2
Showcase your experience in multi-channel marketing campaigns. Be prepared to discuss specific examples of how you've driven brand awareness and engagement, particularly in the education or biopharma sectors.
✨Tip Number 3
Highlight your leadership skills by sharing instances where you've successfully led teams to execute high-impact projects. This will demonstrate your capability to manage and inspire a team at JoVE.
✨Tip Number 4
Stay updated on the latest trends in AI and its applications in marketing. Being knowledgeable about these trends can set you apart as a candidate who is forward-thinking and ready to innovate within the role.
We think you need these skills to ace Director of Brand Marketing
Some tips for your application 🫡
Understand the Company: Familiarise yourself with JoVE's mission and values. Highlight how your experience aligns with their goal of improving scientific research and education in your application.
Tailor Your CV: Ensure your CV reflects your brand leadership experience, particularly in higher education or Edtech. Emphasise any successful campaigns you've led that resulted in increased brand awareness or engagement.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for science education and your understanding of the target audience. Include specific examples of how you've driven brand strategies and collaborated with teams to achieve results.
Showcase Relevant Skills: In your application, highlight your familiarity with marketing trends, especially in AI, and your experience with marketing CRMs like HubSpot. This will demonstrate your readiness to thrive in a fast-paced environment.
How to prepare for a job interview at JoVE
✨Know JoVE Inside Out
Before the interview, make sure to research JoVE thoroughly. Understand their mission, products, and the impact they have on scientific research and education. This will help you articulate how your experience aligns with their goals.
✨Showcase Your Brand Strategy Skills
Prepare to discuss specific examples of brand strategies you've developed and executed in previous roles. Highlight your ability to drive brand awareness and engagement through multi-channel campaigns, as this is crucial for the Director of Brand Marketing position.
✨Demonstrate Leadership Experience
Be ready to talk about your experience leading teams and executing high-impact projects. Provide concrete examples of how you've motivated your team and achieved results, as this will showcase your capability to lead at JoVE.
✨Stay Current with Marketing Trends
Familiarise yourself with the latest trends in AI and its applications in marketing. Being able to discuss these trends and how they can be leveraged in brand marketing will demonstrate your forward-thinking approach and relevance in the industry.
