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For Companies At a Glance
- Tasks: Lead brand strategies and multi-channel campaigns to elevate JoVE's presence in education and biopharma.
- Company: Join JoVE, a global leader in science video solutions, enhancing research and education worldwide.
- Benefits: Enjoy competitive pay, career advancement opportunities, and a collaborative, innovative work environment.
- Why this job: Make a real impact on science education while working with top-tier institutions and global teams.
- Qualifications: Bachelor’s degree and 5+ years in brand leadership; Edtech experience is a bonus.
- Other info: Ideal for self-starters who thrive in fast-paced settings and are passionate about science.
The predicted salary is between 43200 - 72000 £ per year.
JoVE is the world-leading producer and provider of science video solutions with the mission to improve scientific research and education. Millions of scientists, educators and students use JoVE for their research, teaching and learning. Our institutional clients comprise over 1,000 universities, colleges, and biopharma companies, including such leaders as Harvard, MIT, Yale, and Stanford. As a rapidly growing company, with offices in the USA, UK, Australia, and India servicing clients in over 60 countries, we are seeking talented and ambitious individuals to join our company.
Responsibilities:
- Develop and execute brand strategies to position JoVE as a must-have solution for educational institutions and biopharma companies.
- Drive brand awareness and engagement through multi-channel campaigns across social media, email, events and webinars.
- Create compelling narratives that resonate with the target audience, including faculty, researchers and librarians.
- Establish clear goals, monitor performance, and make continuous improvements.
- Collaborate closely with internal teams to ensure brand messaging is aligned and impactful.
- Partner with PR agencies to secure media coverage and manage all aspects of external communications.
Requirements:
- A Bachelor’s degree.
- 5+ years of experience in brand leadership roles.
- Experience in higher education or Edtech is a plus.
- Proven ability to lead teams to execute high impact projects.
- Track record of building strong brands that achieve market recognition, business growth and resonance among target audiences.
- Familiarity with latest trends in AI and its applications in marketing.
- Excellent communication and interpersonal skills.
- Self-starter, result-oriented, and ability to thrive in a fast paced environment.
- Experience with HubSpot or other marketing CRMs is preferred.
Why Join JoVE?
- A competitive compensation package.
- You will make a direct impact in accelerating science research and education.
- Opportunity to work with global teams and in an environment that promotes innovation and collaboration.
- Our strong promotion from within culture draws a clear path to advance your career with us.
Director of Brand employer: JoVE
Contact Detail:
JoVE Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Brand
✨Tip Number 1
Familiarise yourself with JoVE's brand and its unique offerings. Understanding their mission to improve scientific research and education will help you articulate how your experience aligns with their goals during interviews.
✨Tip Number 2
Network with professionals in the Edtech and higher education sectors. Attend relevant events or webinars where you can meet people who work at JoVE or similar companies, as personal connections can often lead to job opportunities.
✨Tip Number 3
Stay updated on the latest trends in AI and marketing. Being knowledgeable about how these trends can be applied to brand strategies will demonstrate your proactive approach and relevance to the role.
✨Tip Number 4
Prepare to discuss specific examples of successful brand campaigns you've led in the past. Highlighting measurable outcomes will showcase your ability to drive brand awareness and engagement, which is crucial for this position.
We think you need these skills to ace Director of Brand
Some tips for your application 🫡
Understand the Company: Familiarise yourself with JoVE's mission and values. Highlight how your experience aligns with their goal of improving scientific research and education in your application.
Tailor Your CV: Ensure your CV reflects your brand leadership experience, particularly in higher education or Edtech. Emphasise any successful campaigns you've led that resonate with similar audiences.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for science education and your understanding of brand strategy. Use specific examples of how you've driven brand awareness and engagement in previous roles.
Highlight Relevant Skills: In your application, make sure to mention your familiarity with marketing CRMs like HubSpot and your knowledge of AI trends in marketing. These skills are crucial for the role and should be prominently featured.
How to prepare for a job interview at JoVE
✨Understand JoVE's Mission
Before the interview, make sure you fully grasp JoVE's mission to improve scientific research and education. Familiarise yourself with their products and how they serve educational institutions and biopharma companies. This will help you articulate how your experience aligns with their goals.
✨Showcase Your Brand Strategy Experience
Prepare specific examples of brand strategies you've developed and executed in previous roles. Highlight campaigns that drove brand awareness and engagement, especially those that utilised multi-channel approaches. This will demonstrate your capability to fulfil the responsibilities of the Director of Brand position.
✨Demonstrate Collaboration Skills
Since the role involves working closely with internal teams and PR agencies, be ready to discuss how you've successfully collaborated in the past. Share instances where your teamwork led to impactful brand messaging or successful campaigns, showcasing your interpersonal skills.
✨Stay Updated on Industry Trends
Familiarise yourself with the latest trends in AI and its applications in marketing, as well as developments in the Edtech sector. Being knowledgeable about these topics will not only impress your interviewers but also show that you're proactive and forward-thinking in your approach to brand leadership.
