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- Tasks: Craft press materials and media pitches while analysing campaign metrics for impactful PR.
- Company: Join a dynamic performance marketing agency working with top brands and start-ups.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make a real impact in PR while collaborating with creative minds and industry leaders.
- Qualifications: 2+ years of PR experience with a proven track record in delivering results.
- Other info: Embrace a diverse environment where your unique skills and perspectives are celebrated.
The predicted salary is between 27000 - 33000 £ per year.
What you will do
- Write and refine press materials, media pitches, and supporting documents to ensure alignment with client objectives.
- Handle both proactive and reactive media opportunities, such as newsjacking, content marketing, expert commentary drafting, and data analysis.
- Analyse campaign metrics, including reach, impressions, and engagement, to deliver actionable insights on progress against KPIs.
- Take on the key role of outreach ownership, continuously refining strategies to improve response rates and secure high-value placements.
- Support the mentoring and development of our PR Executives and their own outreach responsibilities.
- Confidently present reports and recommendations to clients as part of team calls and updates, while building relationships with key clients.
- Understand media landscapes and audience targeting strategies to craft impactful campaigns, always looking for opportunities to place clients within the news agenda.
- Collaborate with SEO, Content, and Social & Influencer teams to align PR with broader marketing strategies.
- Interpret performance data and optimise outreach/campaign strategies accordingly, pivoting proactively and taking pride in account performance.
- Provide input to enhance team workflows and reporting processes, improving overall delivery.
Requirements
- 2+ years of full-time PR experience with proven success in delivering performance-led PR, preferably within an agency setting, managing multiple clients while achieving impactful results.
- A solid understanding of how PR supports the wider marketing mix, specifically how digital PR impacts SEO (including AI search and LLMs), Brand, and Paid Media.
- A growing network of established relationships with key journalists and influencers, with a track record of independently securing high-value, meaningful coverage.
- Confidence in presenting reports and recommendations directly to clients, with a proactive approach to collaborating with internal SEO teams.
- The ability to interpret performance data and campaign metrics to optimise outreach strategies and demonstrate clear ROI to clients.
- A solution-oriented approach to identifying gaps and anticipating client needs to deliver added value beyond standard coverage.
- You can maintain proficiency in tools used within PR processes, such as media monitoring, media databases, Buzzstream, journalist request tools, and standard SEO monitoring tools such as Ahrefs, to identify trends and track performance.
Salary
- Leeds: £27,000 - £31,000
- Manchester: £28,000 - £33,000
Diversity & Inclusion
Journey Further takes pride in creating an environment where everyone can be themselves. This starts with recruitment. We pledge to make our roles as open as possible and to provide equal opportunities to everyone that is kind enough to give us their time. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and absolutely nothing else. We do not discriminate based on any personal characteristic, we are a people first agency and we care about and celebrate individuals. If something is important to you, it's important to us. If you have a particular need during the application process or during your time at Journey Further, please let us know. Journey Further is a performance marketing agency working with the world's leading brands and fast-growth start-ups. We blend strategic thinking, creativity, digital channels and experimentation taking brands beyond performance.
Specialist, PR in Leeds employer: Journey Further
Contact Detail:
Journey Further Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Specialist, PR in Leeds
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. Building relationships can lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best press materials and campaigns. When you land that interview, having tangible examples will set you apart from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job openings; reach out to companies you admire. Express your interest and how you can add value to their PR efforts. You never know what might come of it!
✨Tip Number 4
Keep learning! Stay updated on PR trends and tools. The more knowledgeable you are, the more confident you’ll be in interviews. Plus, it shows potential employers that you’re committed to your craft.
We think you need these skills to ace Specialist, PR in Leeds
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Specialist, PR role. Highlight your relevant experience in writing press materials and handling media opportunities, as this will show us you understand what we're looking for.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you've delivered impactful results in previous roles. We love seeing metrics that demonstrate your success in PR campaigns!
Be Authentic: Let your personality shine through in your application. We value authenticity and want to get a sense of who you are beyond your professional skills. A bit of flair can go a long way!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team.
How to prepare for a job interview at Journey Further
✨Know Your PR Stuff
Make sure you brush up on your PR knowledge, especially around media landscapes and audience targeting strategies. Be ready to discuss how you've successfully crafted campaigns in the past and how they aligned with client objectives.
✨Showcase Your Data Skills
Prepare to talk about how you've analysed campaign metrics in previous roles. Bring examples of how you've interpreted performance data to optimise outreach strategies and demonstrate ROI to clients.
✨Build Relationships
Highlight your existing network of journalists and influencers. Be prepared to share specific instances where you've secured high-value coverage and how those relationships have benefited your previous clients.
✨Practice Your Presentation
Since you'll be presenting reports and recommendations to clients, practice your delivery. Make it engaging and clear, showing confidence in your insights while also being open to feedback and collaboration with internal teams.