Senior Manager, Marketing Science Research in Leeds

What you will do:

• Within the team, this role will instil best practices, elevate outputs, and champion an insight-led culture that translates to actionable commercial growth.
• Ensure the Marketing Science Research proposition is embedded into our ways of working and enhance the current skillset.
• Ensure our clients are constructively challenged and that we’re always adding value.
• Own and continuously improve the end-to-end digital customer experience to remove friction and unlock growth.
• Analyse website performance to identify where customer intent is lost and commercial opportunities are missed.
• Define and champion evidence-led hypotheses grounded in real user behaviour, data, and insight.
• Translate insight into high-impact experiments that improve conversion, revenue, and customer lifetime value.
• Create a culture of test-and-learn, ensuring every optimisation delivers measurable commercial outcomes.
• Translate commercial objectives into prioritised experimentation roadmaps, turning complex business problems into testable questions with clear "what" and "why" rationales.
• Move beyond the "what" to uncover the "how" and "why"—identifying subsurface friction and psychological gaps.
• Resolve intent mismatches between ads and landing pages to ensure message relevance meets user expectations across the entire journey.
• Interpret test results with uncompromised robustness, ensuring every conclusion is backed by absolute statistical confidence, so the resulting insight can pivot and refine future marketing strategy.
• Synthesise every result into a refined future strategy, ensuring short-term wins fuel long-term growth.
• Position Marketing Science as a driver of competitive advantage by identifying untapped trends and customer friction points before opportunities are missed.
• Lead high-level client conversations, translating technical analytic direction into compelling strategic narratives.
• Proactively open numerous growth opportunities across performance marketing clients.
• Support our clients to turn brand discovery into preference, intent, and future demand.
• Maintain a rigorous investigative approach to bridge the gap between brand discovery and future demand.
• Actively contribute to and learn from the broader Marketing Science team.

Requirements:

• Expert-level GA4 analysis.
• Proficiency in quantitative and qualitative analysis techniques.
• Strong statistical knowledge regarding significance levels, p-values, Bayesian vs. Frequentist approaches and sample size calculation.
• Practical experience with session recording and heatmapping tools.
• Experience with industry standard testing tools.
• A solution-driven approach to challenges.
• Marketing agency background is a significant bonus.
• 5+ years in a similar CRO / Digital Experience / Marketing Science role.
• Experience managing a team.

Diversity & Inclusion:

Journey Further takes pride in creating an environment where everyone can be themselves. This starts with recruitment. We pledge to make our roles as open as possible and to provide equal opportunities to everyone that is kind enough to give us their time. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and absolutely nothing else. We do not discriminate based on any personal characteristic, we are a people first agency and we care about and celebrate individuals. If something is important to you, it's important to us. If you have a particular need during the application process or during your time at Journey Further, please let us know.

Journey Further is a performance marketing agency working with the world’s leading brands and fast-growth start-ups. We blend strategic thinking, creativity, digital channels and experimentation taking brands beyond performance.