Manager, PR in Leeds

What you will do:

• Independently develop and lead comprehensive PR strategies that align with client goals and integrate seamlessly with other marketing channels like SEO and Paid Media.
• Act as the primary advisor for clients, managing expectations, presenting high-level recommendations, and addressing challenges proactively.
• Manage the end-to-end ideation and delivery of PR activities, including global launches and multi-channel campaigns, ensuring deliverables are managed cost-effectively and with a focus on ROI.
• Leverage deep media and influencer relationships to drive meaningful coverage and high-impact brand visibility.
• Oversee KPI management and consistently review performance to show value to our clients and identify trends, gaps, and strategic opportunities that keep clients ahead of the competition.
• Ensure all outreach activities and deadlines are met across multiple accounts while maintaining the highest quality standards.
• Align to our ‘Pioneering’ value by always spotting opportunities to go above and beyond, drive innovation, and further performance.
• Guide and mentor junior team members in PR best practices, fostering their professional growth and technical development.
• Identify inefficiencies in PR execution and reporting workflows and implement improvements to enhance team scalability and delivery.
• Support the growth of the agency by contributing to pitch development, ideation and providing compelling case studies.
• Proactively explore and implement new PR tools and ways of working to enhance overall team performance and creative output.

Requirements:

• 5+ Years of PR Experience. Proven success in delivering performance-led PR, preferably within a transferable sector, managing multiple clients while achieving impactful results.
• A deep understanding of how PR integrates with the wider marketing mix, particularly Brand, SEO, including AI search and LLMs, as well as Paid Media (paid social, influencer).
• Established relationships with key media and influencers, with a track record of securing high-value, meaningful coverage.
• Experience in leading client discussions and a passion for guiding internal teams toward excellence.
• You understand the 'science' of performance metrics and can align PR strategies with broader business goals and ROI.
• A proactive approach to anticipating client needs and offering strategic solutions that add genuine value.
• High proficiency in using PR technologies and data tools to identify trends and optimise PR performance.

Diversity & Inclusion:

Journey Further takes pride in creating an environment where everyone can be themselves. This starts with recruitment. We pledge to make our roles as open as possible and to provide equal opportunities to everyone that is kind enough to give us their time. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and absolutely nothing else. We do not discriminate based on any personal characteristic, we are a people first agency and we care about and celebrate individuals. If something is important to you, it's important to us. If you have a particular need during the application process or during your time at Journey Further, please let us know.