At a Glance
- Tasks: Lead the charge in shaping Joules' vibrant workplace culture and engagement strategy.
- Company: Join Joules, a brand dedicated to creating an exceptional employee experience.
- Benefits: Enjoy discounts, bonuses, health services, and opportunities for personal growth.
- Other info: Dynamic office environment with a focus on innovation and collaboration.
- Why this job: Be the voice of our culture and make a real impact on employee engagement.
- Qualifications: Proven experience in employer branding and strong creative skills are essential.
The predicted salary is between 40000 - 50000 £ per year.
This is a defining role for a strategic creative ready to architect the future of the Joules experience. As the Lead Employer Brand Specialist, you won't just be "sending updates" you will be the guardian of our culture. Reporting into the wider NEXT Employer Brand & Social Media Manager but dedicated exclusively to the Joules business, your immediate mission is to master our internal sentiment. You will be the architect of a workplace culture so strong that it naturally paves the way for our future external reputation. You won't just be "sending updates" you will be driving the engagement strategy that ensures Joules remains a destination employer from the inside out. Based at Joules Head Office in Market Harborough, this is an office based role and will require you to be onsite 5 days a week.
What You'll Take On The Role
As a Lead, you are the driver of the narrative. You will own the execution, set the standards, and manage the timelines across three core pillars:
Strategic Engagement & Cultural Identity
- The "Joules Experience": Design and deliver a high‑impact internal engagement and events calendar that brings our Brand DNA to life.
- Brand Stewardship: Provide brand oversight for all business initiatives, ensuring that every internal touch‑point; from daily comms to large‑scale events is polished, intentional, and aligned with our "Great Place to Work" roadmap.
- Stakeholder Partnership: Act as a consultant to senior leadership, coaching them on how to communicate with impact and authenticity within their specific business areas.
Content Architecture & Visual Storytelling
- Multimedia Innovation: Move beyond text. You will create compelling "Life at Joules" content using video, digital assets, and interactive resources to build a deep emotional connection between the brand and our people.
- Creative Assets: Own the redesign of our candidate and employee materials (including inductions and internal sites), ensuring they are scalable, modern, and visually stunning.
- Digital Leadership: Manage and evolve our internal digital ecosystem (Google Sites and internal social channels), using data and insight to constantly refine our reach.
Transformation & Change Leadership
- Change Communications: Lead the strategy for internal transformation projects, ensuring clarity and transparency during pivotal business shifts.
- Engagement Momentum: Keep the pulse of the business; drive the "always‑on" engagement campaigns that ensure the collective is heard, valued, and "survey‑ready".
Qualifications
- Proactive leader who balances high‑level brand strategy with technical creative execution.
- Proven Seniority: Extensive experience in Employer Branding, Internal Communications, or Engagement, with a track record of influencing culture in a fast‑paced environment.
- Creative Technical Mastery: High proficiency in Adobe Creative Suite (Photoshop and Illustrator) is essential. You must be able to produce professional‑grade visual assets independently.
- Digital Savvy: Expertise in Google Workspace and a flair for building engaging Google Sites.
- The Creative Toolkit: Skills in photography or video editing (Premiere Pro/Final Cut) will set you apart, allowing you to capture the Joules story in real‑time.
- Exceptional Narrative: Gifted copywriter and storyteller who can pivot from corporate announcements to emotive brand stories without losing the Joules "voice".
- Commercial Maturity: The ability to manage complex projects with pace, structure, and a keen eye on the wider commercial goals of the NEXT group.
Benefits
- 25% off most NEXT, MADE, Lipsy, Gap and Victoria's Secret products (when purchased through NEXT)
- Company performance based bonus
- Sharesave scheme
- On‑site Nursery available; OFSTED outstanding in all areas
- 10% off most partner brands & up to 15% off Branded Beauty
- Early VIP access to sale stock
- Access to fantastic discounts at our Staff Shops
- Restaurants with great food at amazing prices
- Access a digital GP and other free health and wellbeing services
- Free on‑site parking
- Financial Wellbeing - Save, track and enhance your financial wellbeing
- Apprenticeship - Grow and develop on the job whilst gaining a qualification
- Direct to Work - Discount online and instore, collect your items the next day for free from your place of work or local store
- Support Networks - Access to Network Groups to empower and celebrate each other
- Wellhub - Discounted flexible monthly gym memberships, with apps, PT sessions and more
Brand Specialist employer: Joules Limited
At Joules, we pride ourselves on being an exceptional employer that fosters a vibrant workplace culture and prioritises employee engagement. Located in Market Harborough, our Head Office offers a dynamic environment where creativity thrives, supported by comprehensive benefits such as a performance-based bonus, generous discounts, and access to wellness services. We are committed to your professional growth, providing opportunities for development through apprenticeships and support networks, ensuring that you not only contribute to our brand's narrative but also flourish in your career.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Specialist
✨Tip Number 1
Get to know the company culture before your interview. Dive into Joules' social media and website to understand their values and vibe. This way, you can tailor your responses to show how you fit right in!
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for standing out in the application process.
✨Tip Number 3
Prepare some killer questions for your interview. Show that you're genuinely interested in the role and the company by asking about their engagement strategies or upcoming projects. It’ll make you memorable!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Joules team!
We think you need these skills to ace Brand Specialist
Some tips for your application 🫡
Show Your Creative Side:As a Brand Specialist, creativity is key! Make sure your application reflects your unique style and approach. Use visuals or examples of your work to showcase how you can bring the Joules experience to life.
Tailor Your Narrative:We want to hear your story! Tailor your application to highlight your experience in employer branding and internal communications. Show us how you've influenced culture in previous roles and how that aligns with our mission at Joules.
Be Authentic:Authenticity is crucial in this role. Let your personality shine through in your writing. We’re looking for someone who can communicate with impact and authenticity, so don’t be afraid to be yourself!
Apply Through Our Website:Ready to take the plunge? Make sure to apply through our website for the best chance of getting noticed. It’s the easiest way for us to see your application and get you on board with the Joules team!
How to prepare for a job interview at Joules Limited
✨Know the Joules Brand Inside Out
Before your interview, dive deep into Joules' brand values and culture. Understand their mission and how they position themselves in the market. This will help you articulate how your skills align with their vision and demonstrate that you're genuinely interested in being a part of their team.
✨Showcase Your Creative Skills
As a Brand Specialist, creativity is key. Bring examples of your previous work that highlight your ability to create engaging content and visual storytelling. Whether it's a portfolio of designs or a video project, make sure to showcase your technical mastery in Adobe Creative Suite and any other relevant tools.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and how you handle change. Prepare scenarios where you've successfully driven engagement or managed internal communications during a transformation. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
✨Engage with Authenticity
During the interview, be yourself! Authenticity resonates well with employers. Share your personal experiences and insights on workplace culture and engagement strategies. This will not only showcase your narrative skills but also demonstrate your fit within Joules' culture.
