At a Glance
- Tasks: Lead digital marketing strategies and optimise campaigns for customer acquisition.
- Company: Join Joseph Joseph, a global brand transforming everyday life with thoughtful design.
- Benefits: Enjoy competitive salary, hybrid working, wellness support, and training opportunities.
- Other info: Flexible working hours and excellent career growth potential.
- Why this job: Make a real impact in a hands-on leadership role within a dynamic team.
- Qualifications: Experience in digital marketing and CRM, with strong analytical and communication skills.
The predicted salary is between 59400 - 72600 £ per year.
At Joseph Joseph, we Flere each day by that, maneuver—they exceed ― wisdom.
Our core motto: “ A credible, thoughtful design truly shapes everyday life.”
Headquartered in London, we are a globally‑present brand with a network in more than 100 countries and extensive retail companioning, both through big department stores, niche marketplaces, and a growing e‑commerce arc.
D2C is a strategic priority for the business and we’re looking for an experienced & passionate Head of Digital Marketing & CRM to join our team.
Reporting to the Ecommerce Director, you’ll develop a digital brand & performance‑marketing strategy that fuels new‑customer acquisition across our major regions (UK, US, Europe & Australia).
You’ll lead a small group of digital/CRM marketers and partner agencies to own the full marketing mix, working closely with the e Commerce and creative teams.
It’s a great chance for a hands‑on leader to scale our D2C business.
- What you will be doing
- Develop, with the e Commerce Director, a clear new‑customer acquisition strategy.
- Oversee the optimisation of campaigns and the channel strategy across SEO, SEM, Social, email, website, paid‑digital, and other relevant channels.
- Own our customer retention programme, driving strategies that reduce churn and increase CLTV.
- Collaborate with the digital‑design team to build effective assets and continuously iterate.
- Manage the digital‑marketing budget and deliver ROAS/CPA to agreed targets.
- Run an experimentation agenda to improve optimisation and ROI by channel.
- Set up and manage third‑party agency relationships (Media, SEO, affiliate, ESP).
- Analyse and report performance on a weekly, monthly, and quarterly basis.
- Lead, inspire, and manage a digital & CRM team of two.
- What we need from you
- Demonstrated experience in digital marketing and CRM in a direct‑to‑consumer (D2C) environment.
- Strong analytical skill set, able to translate data into actionable insights.
- A strategic mindset balanced with a hands‑on, results‑driven approach.
- Proven ability to build robust networks, plus stellar communication and presentation skills.
- Collaborative, confident, and personable team player.
- UK and international experience welcomed but not essential.
- What you will get from us
- Competitive salary and holiday allowance.
- Company‑performance‑related bonus.
- Hybrid working – 3 days in office and 2 days from home with flexible start/finish times.
- External private employee wellbeing support.
- Access to Perk Box.
- Training and development programme.
- Season‑ticket travel loan.
- Cycle‑to‑work scheme.
- Parental leave support.
- Holiday trading (buy/sell) and extra days for long service.
- Seniority level
- Mid‑Senior level
- Employment type
- Full‑time
- Job function
- Marketing
- Industries
- Retail and Wholesale
Head of Digital Marketing & CRM in London employer: Joseph Joseph
At Joseph Joseph, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture in the heart of London. Our commitment to employee growth is evident through tailored development opportunities and a collaborative environment where innovative ideas thrive. Join us to make a meaningful impact in the D2C space while enjoying the unique advantages of working in a globally recognised brand with a strong focus on creativity and performance.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing & CRM in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Joseph Joseph and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Joseph Joseph are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Joseph Joseph on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Joseph Joseph. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Digital Marketing & CRM in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Joseph Joseph. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Joseph Joseph:Show us that you’ve done your homework! In your application, briefly mention what you admire about Joseph Joseph’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Joseph Joseph
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Joseph Joseph will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Joseph Joseph, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
