Overview
We are seeking a dynamic and strategic Trade Marketing Manager to lead the execution of marketing initiatives across Europe that drive in-store visibility, consumer engagement, and commercial success across our wholesale channels. The ideal candidate will have strong analytical, project management, and negotiation skills with a keen understanding of the retail landscape.
Responsibilities
- Quantify value creation for trade marketing initiatives and ensure alignment with broader commercial objectives.
- Track actual returns against business cases and report on ROI for all projects and campaigns.
- Manage trade marketing budgets efficiently, ensuring maximum impact and alignment with premium positioning.
- Project & Campaign Execution: Plan and execute merchandising and sales days across key accounts and retail partners.
- Coordinate and maintain ongoing schedules for merchandising updates and display maintenance.
- Develop and implement cost-effective, scalable temporary display solutions tailored to various store formats.
- Source and manage suppliers for display production, POS materials, in-store execution alongside coordinating events, trade shows, and other in-store activities.
- Plan and execute in-store activations, POS materials, and merchandising guidelines that reflect premium brand standards.
- Retail Environment Optimization: Support the Sales Account Managers with negotiation for premium space and display extensions to enhance product visibility and shopper engagement.
- Create and optimize planograms to maximize product range and availability in-store.
- Map retail stores and tailor execution strategies to store-specific layouts and consumer behavior.
- Asset & Content Management: Log, track, and manage all physical merchandising assets and furniture to ensure optimal usage and placement.
- Syndicate digital trade marketing assets across retail partners and internal systems.
- Develop and maintain a comprehensive library of merchandising tools and assets for use across the business.
- Cross-functional Collaboration: Collate project briefs including space availability, design guidelines, and commercial objectives.
- Coordinate the design process in collaboration with internal stakeholders and external agencies.
- Manage the end-to-end communication for project execution across sales, marketing, and supply chain teams.
- Lead negotiation and approval processes for quotes from design, print, and fabrication vendors.
- Support the Head of Commercial Planning with retailer insight reporting.
- Collaborate with Sales and Marketing teams to create promotional calendars and campaigns that drive sell-in and sell-out.
Qualifications
- Experience in trade marketing, retail execution, or commercial marketing roles.
- Proven experience in supplier management, budgeting, and ROI analysis.
- Strong project management and organizational skills.
- Excellent communication and stakeholder management capabilities.
- Proficiency in planogram software and Microsoft Office Suite; familiarity with digital asset management tools is a plus.
- Bachelor\’s degree in Marketing, Business, or a related field is a benefit.
Benefits
- Competitive salary and holiday allowance
- Company performance related bonus
- A pension contribution
- An exclusive staff discount
- 24/7 healthcare appointment support
- Hybrid working – 3 days in office & 2 days from home and flex start/finish times
- External private employee wellbeing support
- Access to Perkbox
- Volunteer days
- Team Recognition scheme
- Training and Development
- Holiday carry-over scheme
- Season-ticket travel loan
- Cycle to work scheme
- Parental Leave support
- Holiday trading (buy/sell) and extra holiday days for long service
- Team Sales
- Mental wellbeing support
- Holiday trading
- Additional holiday for length of service
- Company bonus scheme
- Generous discounts for you and friends and family
- Season ticket loan and cycle-to-work scheme
- Even more discounts with Perkbox
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Contact Detail:
Joseph Joseph Recruiting Team