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- Tasks: Manage and optimise email marketing campaigns to drive growth and engagement.
- Company: Join a dynamic Ecommerce team at a leading global brand.
- Benefits: Enjoy competitive salary, hybrid working, and exclusive staff discounts.
- Why this job: Be part of an exciting journey to shape email marketing strategies and make an impact.
- Qualifications: 1 year of email marketing experience and familiarity with platforms like Ometria.
- Other info: Great opportunities for learning, development, and career progression.
The predicted salary is between 30000 - 40000 £ per year.
We are looking for an enthusiastic Email Marketing Executive to join the team. Already operating across 6 global sites, this is an exciting time to join the Ecommerce team as we build the key foundations for growth.
Responsibilities
- Manage the day-to-day running of Joseph Joseph's Email Marketing strategy.
- Responsible for managing both broadcast and automated email campaigns via our ESP Ometria, whilst identifying opportunities to optimise performance.
- Managing the planning, briefing, building, linking, testing, and scheduling of all emails.
- Monitor our customer database and ensure we remain GDPR compliant.
- Improve retention rates and help convert leads into customers.
- Create CRM customer lists for ad-hoc and automated campaigns and digital marketing.
- Work closely with the Email & CRM Manager on defining and executing the email marketing roadmap to deliver objectives.
- Work closely with Ometria to understand best practices and find opportunities for improvement.
- Ideate and execute A/B tests for broadcast and automated emails.
- Continually monitor and track performance, report on findings and use these to improve future campaigns.
- Monitor email deliverability and troubleshoot any issues that may occur.
- Report on channel performance using our internal analytics tools and Ometria, for daily, monthly, and yearly trade reports.
- Manage all administrative and master documentation including our automated customer journeys, ensuring they are up-to-date and reflect current live status.
- Work closely with the Ecommerce, Creative and Brand teams to ensure email supports business priorities while driving key KPIs.
- Assist on SMS strategy, to support the growth of our SMS marketing channel, including planning, scheduling and reporting.
- Monitor marketing trends and lead on competitor research to remain competitive within our own email marketing communications.
- Develop and own our personalisation and segmentation roadmap.
- Assist with seasonal and launch campaign planning and research.
- Work with the trade team on Email Localisation and SKU selection, and own and manage the email translations process.
- Own internal email calendar.
Qualifications
- At least 1 year's experience in an email marketing role.
- Have managed an email platform previously (e.g. Ometria, Klaviyo, Emarsys, Braze, MailChimp) in an ecommerce environment. (Ometria experience an advantage, but not required)
- Knowledge and ability to pull reports using reporting dashboards (e.g. GA4, platform data).
- Ability to work closely and productively with internal and external stakeholders.
- Have an analytical mindset and the ability to provide insight into performance, using this to make informed decisions.
- Exceptional attention to detail, ability to spot and correct errors, and ability to thoroughly and comprehensively test links, stock levels and regional variances for every email that gets sent out.
- Experience with our SMS platform, Attentive, beneficial but not required.
- Some knowledge of customer segmentation would be beneficial but not required.
- Some knowledge of editing HTML would be an advantage but not required.
- Demonstrable eagerness to learn and a desire to grow our email marketing and CRM activities.
Benefits
- Competitive salary and holiday allowance
- Company performance related bonus
- A pension contribution
- An exclusive staff discount
- 24/7 healthcare appointment support
- Hybrid working - 3 days in office & 2 days from home and flex start/finish times
- External private employee wellbeing support
- Access to Perkbox
- Volunteer days
- Team Recognition scheme
- Training and Development
- Holiday carry-over scheme
- Season-ticket travel loan
- Cycle to work scheme
- Parental Leave support
- Holiday trading (buy/sell) and extra holiday days for long service
- Mental wellbeing support
- Generous discounts for you and friends and family
- Even more discounts with Perkbox
Email Marketing Executive in City of Westminster employer: Joseph Joseph
Contact Detail:
Joseph Joseph Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Executive in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your email campaigns, A/B tests, and any analytics reports you've worked on. This will give potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company’s email marketing strategies. Bring ideas to the table on how you could improve their campaigns – it shows initiative and enthusiasm!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are keen to join us directly.
We think you need these skills to ace Email Marketing Executive in City of Westminster
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Email Marketing Executive role. Highlight your experience with email platforms like Ometria and any relevant campaigns you've managed. We want to see how your skills align with our needs!
Craft a Catchy Cover Letter: Your cover letter is your chance to shine! Use it to express your enthusiasm for the role and the company. Share specific examples of your past successes in email marketing that demonstrate your fit for our team.
Show Off Your Analytical Skills: Since we love data-driven decisions, make sure to mention your analytical mindset. Talk about how you've used reporting tools to optimise campaigns in the past. We’re keen to see how you can bring insights to our email strategy!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Joseph Joseph
✨Know Your Email Marketing Tools
Familiarise yourself with email marketing platforms, especially Ometria if you can. Be ready to discuss your experience with any tools you've used and how they helped you optimise campaigns. This shows you're not just a user but someone who understands the strategic side of email marketing.
✨Show Off Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of reports you've pulled and how you've interpreted them to improve campaign performance. This will demonstrate your analytical mindset and ability to provide insights.
✨Be GDPR Savvy
Brush up on GDPR regulations and be prepared to discuss how you've ensured compliance in previous roles. This is crucial for any email marketing position, so showing that you understand the legal side will set you apart from other candidates.
✨Bring Ideas for A/B Testing
Think of some creative A/B test ideas you could implement in the role. Discussing potential tests during the interview shows your proactive approach and eagerness to improve email performance right from the start.